Hi, I’m Paulino Cardoso — a human-centered marketing and communications professional who translates complex ideas into clear, trustworthy messaging. I’ve led multi-channel growth programs and built scalable content ecosystems that prioritize audience insight and behavioral signals to drive engagement and trust. I enjoy collaborating across product, design, and community teams to keep communication clear, authentic, and human as organizations scale. I partner with leadership to shape strategy, optimize editorial systems, and deliver measurable results. My approach blends storytelling with data-informed decisions, ensuring messaging resonates with diverse audiences while maintaining alignment with organizational goals.…

Paulino Rui Cardoso Jr.

Hi, I’m Paulino Cardoso — a human-centered marketing and communications professional who translates complex ideas into clear, trustworthy messaging. I’ve led multi-channel growth programs and built scalable content ecosystems that prioritize audience insight and behavioral signals to drive engagement and trust. I enjoy collaborating across product, design, and community teams to keep communication clear, authentic, and human as organizations scale. I partner with leadership to shape strategy, optimize editorial systems, and deliver measurable results. My approach blends storytelling with data-informed decisions, ensuring messaging resonates with diverse audiences while maintaining alignment with organizational goals.…

Available to hire

Hi, I’m Paulino Cardoso — a human-centered marketing and communications professional who translates complex ideas into clear, trustworthy messaging. I’ve led multi-channel growth programs and built scalable content ecosystems that prioritize audience insight and behavioral signals to drive engagement and trust. I enjoy collaborating across product, design, and community teams to keep communication clear, authentic, and human as organizations scale.

I partner with leadership to shape strategy, optimize editorial systems, and deliver measurable results. My approach blends storytelling with data-informed decisions, ensuring messaging resonates with diverse audiences while maintaining alignment with organizational goals.

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Language

English
Fluent
Portuguese
Intermediate

Work Experience

Chief Growth Officer at ProudZone
January 1, 2025 - Present
Led end-to-end marketing, communications, audience growth, and business development for a global digital platform, overseeing strategy from acquisition through community trust. Managed social media channels reaching more than 70,000 people, producing written, visual, and short-form video content guided by audience behavior and performance signals. Design scalable editorial systems and messaging frameworks in collaboration with product, design, and community teams to maintain clear, human communication as the platform grows.
Marketing, PR & Communications Consultant, Owner at Barcelos Communication
September 1, 2021 - Present
Advise startups, nonprofits, and mission-driven teams on marketing, PR, and communication strategy; lead content and messaging across digital channels; translate complex topics into accessible, respectful communication and monitor performance to refine strategy.
Working Board Member, Digital Communications at PR Club of New England
September 1, 2024 - Present
Support digital content planning and publishing for a professional communications organization; create and schedule social content promoting events, education, and member engagement; use performance metrics to refine content timing, format, and platform selection.
Marketing & Public Relations Coordinator at G3ict
April 1, 2022 - December 1, 2023
Communicated key event information clearly across the website, email, and social media; planned marketing messages around registration deadlines and peak interest periods, helping increase attendance by 30%; collaborated with internal teams, speakers, and partners to keep all marketing materials accurate and consistent.
Corporate Public Relations Associate at FleishmanHillard
January 1, 2022 - November 1, 2022
Supported communications and campaign delivery for six Fortune 500 accounts; coordinated briefs, asset development, and review cycles across creative, account, and client teams. Built relationships with media, prepared materials under tight deadlines, and aligned content across regions.
Marketing Associate at Best Friends Animal Society
March 1, 2021 - January 1, 2022
Wrote and scheduled social media posts, emails, and partner materials for national campaigns; supported event marketing and lead-generation materials; tracked basic performance metrics to refine content.
Social Media Marketing Specialist at Teen Readers Society
June 1, 2020 - November 1, 2021
Created and scheduled social content across Instagram, Facebook, and TikTok; increased engagement by 20%; maintained a simple content pipeline with consistent publishing schedules and workflows; monitored performance and audience response to refine posts and support targeted social advertising and lead generation.
Marketing Consultant at Project Chimps
January 1, 2020 - June 1, 2020
Created and scheduled social content across Instagram, Facebook, and TikTok; increased engagement by 20%; managed a simple content workflow to keep publishing consistent and organized; reviewed performance data to improve posts and support targeted social advertising and lead generation.
Global Quality & Communications Manager at TruMerit
June 1, 2015 - January 1, 2020
Led global quality, communication, and support operations across regulated workflows; built and scaled documentation systems, communication standards, and digital support infrastructure that reduced errors and improved response times. Directed a 30-person customer service team and served as a cross-functional bridge between operations, IT, and customer-facing teams to maintain trust and performance at scale.
Global Quality & Communications Specialist at TruMerit
January 1, 2021 - January 1, 2021
Managed global credentialing workflows and cross-functional quality, compliance, and communication processes; developed documentation systems, training materials, and coordination to streamline onboarding and audits.

Education

Master of Arts, Communication at Johns Hopkins University
January 1, 2020 - January 1, 2023
Post-Baccalaureate Certificate, Nonprofit Management at Johns Hopkins University
January 1, 2020 - January 1, 2023
Professional Certificate, International Public & NGO Management at Cornell University
January 1, 2019 - January 1, 2020
Bachelor of Science, Communication & Client Development at Drexel University
January 1, 2016 - January 1, 2020

Qualifications

Master of Arts, Communication
January 1, 2020 - January 1, 2023
Post-Baccalaureate Certificate, Nonprofit Management
January 1, 2020 - January 1, 2023
Professional Certificate, International Public & NGO Management
January 1, 2019 - January 1, 2020

Industry Experience

Non-Profit Organization, Professional Services, Healthcare, Software & Internet, Media & Entertainment, Education
    paper Please visit BarcelosCommunication.com for my Portfolio

    Barcelos Communication is where I share my work and perspective as a marketing and communications professional. The site brings together case studies, writing, and services rooted in a simple belief: the best strategy starts with understanding people. My work centers on audience insight, brand psychology, and messaging that builds trust.