Marketing Manager at Casado Frango (3 sites) and Fonda

Led full marketing function across Casado Frango (3 sites) and Fonda, owning annual marketing calendar, campaigns, social strategy, CRM + influencer outreach. Executed campaigns across key trading periods including new menu launches, Easter, Cinco de Mayo and Christmas; worked with operations and GMs to increase covers and retention rates. Drove social strategy across both brands to create shareable, saveable content; launched Fonda's TikTok; wrote and managed all social copy; briefed and managed Content Managers and freelance creators to create monthly content calendars. Owned CRM via Airship - created fortnightly newsletters to achieve an average open rate of ~50%; collaborated with Head of Digital to segment audiences and welcome flows. Collaborated with sales to drive events and private hire bookings; developed CRM strategy to convert inquiries into bookings. Built and managed press and influencer lists for both brands; led outreach for campaigns, launches and key trading periods.

Planned period of travel to Asia before returning to full-time employment.

Social & Content Manager at White Rabbit Projects & Lina Stores

Overhauled social strategy across Lina Stores, Bar Lina and Graduate Hotel brands; produced reels with 3M+ impressions in 2024; created all Instagram content, TikTok and paid media; coordinated photoshoots; led creative direction and briefs; managed a network of freelance photographers and videographers across nine brands; led digital and social strategy for the launch of Proper Slice Pizza; produced monthly reporting across social performance; contributed to overall brand storytelling and engagement.

Social & Content Manager at Arcade Food Hall

Led social strategy across three Arcade brands (Arcade, Manna, Solis) on Instagram, TikTok, Facebook and LinkedIn; grew Arcade's Instagram from 0 to 52k followers in 18 months; led opening strategy for Arcade Battersea; coordinated photo/video shoots, managed external photographers and videographers; led copywriting across CRM, website and social; drove end-to-end brand development for multiple brands until opening; built CRM and influencer outreach.

Social Media & Marketing Executive / Assistant at JK SR Restaurants

Supported brand identity creation for nine JK S concepts within Arcade Food Hall; developed social content and calendars for multiple brands (Motu Indian Kitchen, Brigadiers, Arcade Food Hall brands); built CRM and email sequences; wrote all copy; supported restaurant launches with social campaigns and press releases.

Digital Marketing Assistant at Artisan Food Company

Produced SEO-optimised blog content, product copy and social content; led influencer outreach for new product launches.