Paxton Desgins

Designed 50–60 weekly social media ads across 85+ client accounts for Facebook and Instagram, supporting both paid and organic campaigns. Collaborated with social media managers to execute content calendars and campaign strategy. Produced semi-custom animations (SCAs) and scheduled content using Sprout Social. Verified and adjusted paid ads in Facebook Ads Manager to ensure correct captions, budgets, and tracking links. Adapted Google Ads concepts into multi-size deliverables for client approval and launch.

Designed sell sheets, event signage, and promotional materials to support product launches and marketing initiatives. Created event backdrops and visual assets for internal and external promotional use. Collaborated with internal teams to keep brand consistency across digital and print materials.

Designed logos, posters, flyers, and social media content to support community branding and small business marketing. Conducted demographic research to guide marketing strategy and improve audience targeting. Assisted with event planning and execution, including on-site support and content development. Participated in marketing and digital media workshops to strengthen content creation skills.