I am Payal Kapil, a Marketing Manager and Brand & Digital Strategist with 10+ years of experience leading digital marketing, marketing communications, brand development, e-commerce, performance advertising, PR, and omnichannel campaigns. I design and execute growth-focused strategies that align creative execution with business objectives, and lead cross-functional teams to deliver measurable outcomes. I have led integrated marketing communications, built strategic partnerships, and driven revenue growth across F&B, fashion, real estate, and tech. I enjoy turning data-driven insights into action and shaping compelling brand narratives.…

Payal Kapil

I am Payal Kapil, a Marketing Manager and Brand & Digital Strategist with 10+ years of experience leading digital marketing, marketing communications, brand development, e-commerce, performance advertising, PR, and omnichannel campaigns. I design and execute growth-focused strategies that align creative execution with business objectives, and lead cross-functional teams to deliver measurable outcomes. I have led integrated marketing communications, built strategic partnerships, and driven revenue growth across F&B, fashion, real estate, and tech. I enjoy turning data-driven insights into action and shaping compelling brand narratives.…

Available to hire

I am Payal Kapil, a Marketing Manager and Brand & Digital Strategist with 10+ years of experience leading digital marketing, marketing communications, brand development, e-commerce, performance advertising, PR, and omnichannel campaigns. I design and execute growth-focused strategies that align creative execution with business objectives, and lead cross-functional teams to deliver measurable outcomes.

I have led integrated marketing communications, built strategic partnerships, and driven revenue growth across F&B, fashion, real estate, and tech. I enjoy turning data-driven insights into action and shaping compelling brand narratives.

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Skills

Experience Level

Language

English
Fluent
Hindi
Advanced
Arabic
Advanced

Work Experience

Senior Marketing Manager / Senior Sales & Marketing Manager at Costa Sunwear
December 31, 2024 - October 12, 2025
Spearheaded company-wide marketing strategy, driving 30% online sales growth and 24% higher customer retention; led the marketing launch of 15+ collections, optimizing pricing, positioning, and promotions; executed omnichannel campaigns across retail, e-commerce, and social platforms; launched the brand’s e-commerce platform to expand reach and engagement; integrated performance and growth marketing to drive acquisition; directed creative production for photoshoots, influencer events, and brand activations; built and nurtured key partnerships with distributors and retailers; managed annual sales & marketing budgets with ROI tracking; mentored a cross-functional team of 7 to maintain a high-performance culture.
Senior Marketing Manager / Senior Sales & Marketing Manager at COEGA SUNWEAR
January 1, 2024 - October 12, 2025
Led company-wide marketing strategy, driving 30% online sales growth and 24% higher customer retention; led marketing launches and PR; integrated performance marketing across retail, e-commerce, and social platforms; launched the brand’s e-commerce platform; executed influencer events, brand activations; built and nurtured key partnerships with distributors and retailers; designed annual marketing budgets and tracked ROI; led a 7-member marketing team; monitored KPIs and optimized campaign effectiveness.
Head of Marketing & Operations at Find My Venue
January 1, 2024 - Present
Designed and executed go-to-market strategy, positioning platform as a leading venue discovery channel and driving awareness, leads, and user growth. Integrated marketing communications (SEO, paid media, social, PR, email, partnerships); executed performance marketing and CRO strategies, optimizing funnels and conversion rates. Built strategic B2B partnerships and scaled a community of 300+ event planners via WhatsApp groups, content, and networking events. Led vendor onboarding and operational processes, ensuring seamless platform integration and enhanced partner engagement. Monitored KPIs and ROI; managed budgets and forecasting; directed product road map and lifecycle, enhancing UI/UX and functionality; led cross-functional teams to streamline workflows and performance.
Head of Marketing & Operations at Find My Venue
January 1, 2024 - Present
Designed and executed the go-to-market strategy; integrated marketing communications and campaigns (SEO, paid media, social, PR, email, partnerships); led performance marketing and CRO strategies; built strategic B2B partnerships via WhatsApp groups and event planning networks; oversaw vendor onboarding and operational processes to ensure seamless platform integration; tracked KPIs and guided data-driven decisions to drive user growth and awareness.
Senior Marketing Manager / Senior Sales & Marketing Manager at Cosega Sunwear
January 1, 2024 - October 12, 2025
Led company-wide marketing strategy, driving 30% online sales growth and 24% higher customer retention; Led marketing launches for 15+ collections, optimizing pricing, positioning, and promotions. Implemented omnichannel campaigns across retail, e-commerce and social platforms; launched the brand's e-commerce platform to expand reach and engagement. Integrated performance & growth marketing (Meta, Google Ads, LinkedIn, email, influencer) to drive acquisition. Directed creative production for photoshoots, influencer events and brand activations; built PR and marketing communications initiatives; nurtured key distributor and retailer partnerships; developed annual sales & marketing budgets and tracked ROIs.
Head of Marketing & Operations at Find My Venue
January 1, 2024 - Present
Designed and executed go-to-market strategy, positioned platform as a leading venue discovery channel, and drove awareness, leads and user growth. Led integrated marketing communications and campaigns (SEO, paid media, social, PR, email, partnerships), boosted engagement and acquisition; executed performance marketing and CRO strategies, optimizing funnels and conversion rates. Built strategic B2B partnerships and scaled a community of 300+ event planners via WhatsApp groups, content, and networking events. Led vendor onboarding and operational processes, ensuring seamless platform integration and enhanced partner engagement. Monitored KPIs and ROI to guide data-driven decisions. Managed budgets and forecasts for cost-effective campaign execution and revenue growth. Directed product road map and lifecycle, enhancing UI/UX and functionality. Led cross-functional teams (sales, marketing, tech, customer success) to streamline workflows and improve performance.
Senior Marketing Manager / Senior Sales & Marketing Manager at COGA SUNWEAR
January 1, 2024 - October 12, 2025
Led company-wide marketing strategy, driving online sales growth and customer retention. Managed omni-channel campaigns across retail, e-commerce, and social platforms; launched the brand’s e-commerce platform to expand reach. Built strategic B2B partnerships, led ROI tracking, and ensured cost-efficient campaign execution across channels while delivering strong brand visibility.
Head of Marketing & Operations at Find My Venue
January 1, 2024 - Present
Designed and executed go-to-market strategy, positioning the platform as a leading venue discovery channel. Integrated marketing communications and campaigns (SEO, paid media, social, PR, partnerships) to drive awareness, leads, and user growth. Executed performance marketing and CRO strategies, optimized funnels, and aligned creative execution with business objectives. Led cross-functional teams to deliver measurable outcomes and built data-driven processes for ongoing growth.
Marketing Manager & Business Lead at Costra Group
December 31, 2018 - October 12, 2025
Led marketing and business growth across B2B catering, fashion, real estate, e-commerce and tech; built marketing functions from the ground up; drove cross-functional collaboration across sales, tech and operations; developed go-to-market strategies and ROI-driven campaigns; built and nurtured partnerships; oversaw budgets and KPIs; led brand development and integrated campaigns; managed a cross-functional team to streamline workflows and improve performance.
Marketing Manager & Business Lead at Costra Group
January 1, 2018 - October 12, 2025
Marketing management and business lead; led end-to-end integrated campaigns (digital, PR, experiential) to maximize impact; built partnerships with real estate firms and media outlets; launched corporate website & e-commerce; developed loyalty programs; negotiated supplier contracts; reduced costs and diversified revenue via B2B catering and partnerships; led a 30+ member team.
Co-founder - Marketing & Business Development at Jungle Foods
December 31, 2017 - October 12, 2025
Launched and scaled Jungle Foods into a Dubai-based business ecosystem by establishing Costa Business Park, driving investor awareness, brand visibility, and lead generation. Developed compelling marketing communications and targeted campaigns to engage investors, financial institutions, and construction partners; conducted in-depth, data-driven market research to refine campaign strategy and media optimization; delivered integrated campaigns (digital, print, PR, experiential) to maximize reach and impact; built a corporate website & e-commerce to expand reach and revenue; developed loyalty programs to increase retention and lifetime value; negotiated supplier contracts and diversified revenue via B2B catering and partnerships; led a 30+ member team and achieved 200% revenue growth in 2 years.
Co-founder Marketing & Business Development Head at Jungle Foods
December 31, 2017 - October 12, 2025
Co-founded Dubai-based Jungle Foods; crafted integrated marketing communications and demand generation campaigns to engage investors, financial institutions, and construction partners; conducted in-depth data-driven market research and competitor analysis to refine campaigns; delivered integrated campaigns (digital, print, PR, experiential) to maximize reach and impact; built partnerships with real estate firms and media outlets; expanded to 3 prime locations and achieved 200% revenue growth within 2 years.
Co-founder - Marketing & Business Development Head at Jungle Foods
January 1, 2017 - October 12, 2025
Co-founded and scaled business to 3 prime locations; achieved 200% revenue growth in 2 years; designed and implemented brand identity, marketing communications and engagement programs; built corporate website & e-commerce; expanded reach and revenue; developed loyalty program; established partnerships with real estate firms and financial institutions; led a 7-member team.
Co-founder, Marketing & Business Development Head at Jungle Foods
January 1, 2017 - October 12, 2025
Co-founded and led marketing and business development activities, launching the Costra Business Park in Dubai to drive investor awareness and lead generation. Developed compelling marketing communications and targeted campaigns to engage investors, financial institutions, and construction partners. Built corporate website and e-commerce presence, led a 7-member team, and achieved strong retention and revenue growth.

Education

Bachelor of Commerce - Marketing & Finance at University of Wollongong
January 1, 1999 - January 1, 1999
Diploma in Fashion Designing at SNDT Women's University
January 1, 2000 - January 1, 2000
Diploma in Advertising at Sydney Institute of Technology
January 1, 2003 - January 1, 2003
Bachelor of Commerce - Marketing & Finance at University of Wollongong, Australia
January 1, 1999 - October 12, 2025
Diploma in Fashion Designing at SNDT Women’s University, Dubai, UAE
January 1, 2000 - October 12, 2025
Diploma in Advertising at Sydney Institute of Technology, Australia
January 1, 2003 - October 12, 2025
Bachelor of Commerce - Marketing & Finance at University of Wollongong, Australia
January 1, 1996 - January 1, 1999
Diploma in Fashion Designing at SNDT Women's University, Dubai, UAE
January 1, 2000 - December 31, 2000
Digital Marketing Strategy (SEO, SEM, Paid Media, Email, Social, Influencer) - Brand Positioning & Growth Marketing at English/Hindi/Arabic - Digital Marketing Strategy
January 1, 2003 - October 12, 2025
Bachelor of Commerce - Marketing & Finance at University of Wollongong, Australia
January 1, 1999 - January 1, 1999
Diploma in Fashion Designing at SNDT Women's University, Dubai, UAE
January 1, 1999 - January 1, 1999
Diploma in Advertising at Sydney Institute of Technology, Australia
January 1, 2000 - January 1, 2000
Digital Marketing Strategy at Various self-study programs
January 1, 2003 - January 1, 2003

Qualifications

Digital Marketing Strategy Certification
January 1, 2003 - October 12, 2025

Industry Experience

Media & Entertainment, Retail, Software & Internet, Real Estate & Construction, Education, Professional Services

Skills

Experience Level