Available to hire
I am Pearl Makhosi, a results-driven Digital Content & Media Strategist with over three years of experience transforming brand narratives into measurable growth. I specialize in architecting and executing data-driven content strategies that drive exceptional audience engagement and boost brand visibility.
From discovery interviews to execution and optimization, I lead the entire content lifecycle — from ideation and stakeholder interviews to production planning, deployment, and optimization — while collaborating with cross-functional teams to deliver impactful business outcomes. I also manage online communities, monitor channels, respond to comments, and translate audience feedback into actionable brand insights.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Afrikaans
Intermediate
Work Experience
Digital Marketer at Reason Media
November 1, 2024 - November 14, 2025Translate raw performance data into actionable strategy, advising senior leadership with comprehensive reports from Google Analytics and social insights to guide SEO, content optimization, and new market opportunities. Own the full content life cycle for a high-volume content calendar, managing the entire production workflow from stakeholder interviews to scheduling and final deployment. Lead the creative direction for all short-form video content, translating campaign briefs into platform-specific assets that drive high engagement. Directly manage and grow the online community by monitoring all channels, responding to comments and DMs to foster brand loyalty, and analyzing sentiment to provide valuable audience feedback to the brand.
Content Marketing Strategist at Inkosazana Studios
January 1, 2023 - January 1, 2023Developed and executed comprehensive, multi-platform content strategies for a diverse client portfolio, resulting in a 30% increase in client engagement and a 25% increase in lead generation. Served as the primary strategic adviser for senior clients, translating business objectives into compelling thought leadership content, defining brand voice, and creating detailed audience personas. Directed cross-functional collaboration between creative, technical, and client teams, managing project timelines and ensuring flawless execution of all campaigns.
Content Creation & Digital Marketing Intern at Emerging Africa
October 1, 2024 - October 1, 2024Excelled in a fast-paced, dynamic environment, capturing, editing, and deploying a high volume of photo and video content for TikTok and Instagram. Managed daily community engagement by responding to hundreds of comments and DMs, fostering brand loyalty and gathering valuable audience feedback. Capitalized on emerging social media trends to create timely and relevant content, demonstrating a strong ability to adapt quickly and work effectively under pressure.
Digital Marketer at Reason Media
November 1, 2024 - November 28, 2025Translate raw performance data into actionable strategy, advising senior leadership with comprehensive reports from Google Analytics and social insights to guide SEO, content optimization, and new market opportunities. Own the full content lifecycle for a high-volume content calendar, managing production from stakeholder interviews to deployment. Lead the creative direction for all short-form video content, translating briefs into platform-specific assets that drive engagement and virality. Directly manage and grow the online community by monitoring channels, responding to comments and DMs, and analyzing audience sentiment to inform brand feedback.
Content Creation and Digital Marketing Intern at Emerging Africa
October 1, 2024 - October 1, 2024Excelled in a fast-paced environment, capturing, editing, and deploying a high volume of photo and video content for TikTok and Instagram. Managed daily community engagement, responding to hundreds of comments and DMs to foster brand loyalty and gathered audience feedback to inform content.
Content Marketing Strategist at Inkosazana Studios
January 1, 2021 - January 1, 2023Developed and executed comprehensive, multi-platform content strategies for a diverse client portfolio, resulting in a 30% increase in client engagement and a 25% increase in lead generation. Served as the primary strategic advisor for senior clients, translating business objectives into compelling thought leadership content, defining brand voice, and creating audience personas. Directed cross-functional collaboration between creative, technical, and client teams, managing timelines and ensuring flawless execution of campaigns.
Education
Bachelor of Commerce in Marketing and Management Science at IMM Graduate School
January 1, 2022 - November 14, 2025Diploma in Graphic Design at Alison
July 1, 2023 - November 14, 2025Higher Certificate in Marketing at IMM Graduate School
December 1, 2021 - November 14, 2025Bachelor of Commerce in Marketing and Management Science at IMM Graduate School
January 1, 2022 - January 1, 2025Higher Certificate in Marketing at IMM Graduate School
December 1, 2021 - November 14, 2025Diploma in Graphic Design at Alison
July 1, 2023 - November 14, 2025Fundamentals of Digital Marketing Certificate at Google
January 11, 2030 - November 14, 2025Principles of Marketing Strategy Certificate at Alison
January 11, 2030 - November 14, 2025Copywriting Basics Certificate at Alison
January 11, 2030 - November 14, 2025Social Media Marketing Certificate at Alison
January 11, 2030 - November 14, 2025Bachelor of Commerce in Marketing and Management Science at IMM Graduate School
January 1, 2022 - January 1, 2025Diploma in Graphic Design at Alison
July 1, 2023 - November 28, 2025Higher Certificate in Marketing at IMM Graduate School
December 1, 2021 - November 28, 2025Bachelor of Commerce in Marketing and Management Science at IMM Graduate School
January 1, 2022 - January 1, 2025Diploma in Graphic Design at Alison
July 1, 2023 - November 30, 2025Fundamentals of Digital Marketing Certificate at Google
January 11, 2030 - November 30, 2025Higher Certificate in Marketing at IMM Graduate School
December 1, 2021 - November 30, 2025Certificate: Principles of Marketing Strategy at Alison
January 11, 2030 - November 30, 2025Certificate: Basic Concepts in Copywriting at Alison
January 11, 2030 - November 30, 2025Certificate: Basic Social Media Marketing at Alison
January 11, 2030 - November 30, 2025Qualifications
Certificate in Principles of Marketing Strategy
January 11, 2030 - November 14, 2025Certificate in Basic Concepts in Copywriting
January 11, 2030 - November 14, 2025Certificate in Basic of Social Media Marketing
January 11, 2030 - November 14, 2025Fundamentals of Digital Marketing Certificate
January 11, 2030 - November 14, 2025Higher Certificate in Marketing
January 11, 2030 - November 14, 2025Diploma in Graphic Design
January 11, 2030 - November 14, 2025Principles of Marketing Strategy Certificate
January 11, 2030 - November 14, 2025Copywriting Basics Certificate
January 11, 2030 - November 14, 2025Social Media Marketing Certificate
January 11, 2030 - November 14, 2025Principles of Marketing Strategy
January 11, 2030 - November 28, 2025Basic Concepts in Copywriting
January 11, 2030 - November 28, 2025Basic of Social Media Marketing
January 11, 2030 - November 28, 2025Certificate: Principles of Marketing Strategy
January 11, 2030 - November 30, 2025Certificate: Basic Concepts in Copywriting
January 11, 2030 - November 30, 2025Certificate: Basic Social Media Marketing
January 11, 2030 - November 30, 2025Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Other, Education
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