Pearl Makhoshi

Manage and scale a portfolio of UK-based creators, driving performance, engagement, and monetization across LIVE streaming platforms. Conduct daily LIVE stream audits (100% visit rate), delivering structured, data-driven feedback to improve content quality, audience retention, and gifting performance. Build and maintain strong creator relationships through consistent communication, ensuring a 24-hour response time SLA and high creator satisfaction. Track and analyse creator performance using internal dashboards and KPIs, identifying growth opportunities and high-potential talent. Lead weekly performance check-ins with creators, setting clear targets, reviewing analytics, and implementing tailored growth strategies. Drive campaign participation and adoption, achieving high opt-in rates by educating creators on platform opportunities and incentives. Collaborate with cross-functional teams (campaigns, training, and management) to align creators with business goals and platform initiatives

Developed and executed social media content strategies based on editorial team materials, ensuring alignment with brand tone and messaging. ● Created engaging visual and written content, including static posts, carousels, and short-form video (Instagram Reels), driving audience interaction and engagement. ● Managed daily posting and content scheduling across multiple social media platforms to maintain consistent brand presence. ● Collaborated closely with the editorial team to ensure content quality, accuracy, and alignment with campaign objectives. ● Managed allocated budgets for boosting content and ran paid social campaigns, optimizing for maximum engagement and reach. ● Tracked and analyzed social media performance metrics, providing actionable insights and performance reports to the Project Manager. ● Stayed current with emerging social media trends, platform updates, and best practices to maintain competitive advantage.

Developed and executed social media content strategies based on editorial team materials, ensuring alignment with brand tone and messaging. Created engaging visual and written content, including static posts, carousels, and short-form video (Instagram Reels), driving audience interaction and engagement. Managed daily posting and content scheduling across multiple social platforms to maintain a consistent brand presence. Collaborated closely with the editorial team to ensure content quality and alignment with campaign objectives. Managed allocated budgets for boosting content and ran paid social campaigns, optimizing for maximum engagement and reach. Tracked and analyzed social media performance metrics, providing actionable insights and performance reports to the Project Manager. Stayed current with emerging social media trends, platform updates, and best practices to maintain a competitive edge.