Available to hire
Growth Marketing Strategist | Social Media & Creator Growth Specialist
I help brands, media companies, and creators turn content into measurable business growth.
With 4+ years of experience in digital marketing, content strategy, and creator management, I’ve worked across media, entertainment, creator economy, and digital-first brands to build highly engaged online communities and scalable growth strategies.
My work has generated 48M+ cross-platform impressions, delivered audience growth of up to 5,587%, and produced viral content responsible for millions of engagements across YouTube, TikTok, Facebook, Instagram, LinkedIn, and X. I’ve successfully managed creator portfolios, developed performance-driven content ecosystems, and helped brands increase visibility, engagement, and monetisation opportunities.
Previous experience includes working with media brands such as Reason Media, Media Theory, and Inkosazana Studios, leading initiatives across content marketing, audience development, social media strategy, and creator growth.
Specialities include Growth Marketing, Social Media Strategy, Creator Management, Content Strategy, Community Building, Short-Form Video, Performance Analytics, and Digital Brand Growth.
Turning audiences into communities and communities into growth.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Afrikaans
Intermediate
Work Experience
Creator Growth Manager (UK Market) at GravitasQ
March 1, 2026 - PresentManage and scale a portfolio of UK-based creators, driving performance, engagement, and monetization across LIVE streaming platforms. Conduct daily LIVE stream audits (100% visit rate), delivering structured, data-driven feedback to improve content quality, audience retention, and gifting performance. Build and maintain strong creator relationships through consistent communication, ensuring a 24-hour response time SLA and high creator satisfaction. Track and analyse creator performance using internal dashboards and KPIs, identifying growth opportunities and high-potential talent. Lead weekly performance check-ins with creators, setting clear targets, reviewing analytics, and implementing tailored growth strategies. Drive campaign participation and adoption, achieving high opt-in rates by educating creators on platform opportunities and incentives. Collaborate with cross-functional teams (campaigns, training, and management) to align creators with business goals and platform initiatives
Social Media Manager & Content Creator at Media Theory
October 1, 2025 - January 1, 2026Developed and executed social media content strategies based on
editorial team materials, ensuring alignment with brand tone and
messaging.
● Created engaging visual and written content, including static posts,
carousels, and short-form video (Instagram Reels), driving audience
interaction and engagement.
● Managed daily posting and content scheduling across multiple social media
platforms to maintain consistent brand presence.
● Collaborated closely with the editorial team to ensure content quality,
accuracy, and alignment with campaign objectives.
● Managed allocated budgets for boosting content and ran paid social
campaigns, optimizing for maximum engagement and reach.
● Tracked and analyzed social media performance metrics, providing actionable
insights and performance reports to the Project Manager.
● Stayed current with emerging social media trends, platform updates, and best
practices to maintain competitive advantage.
Social Media Manager & Content Creator at Media Theory
May 1, 2025 - December 1, 2025Developed and executed social media content strategies based on editorial team materials, ensuring alignment with brand tone and messaging. Created engaging visual and written content, including static posts, carousels, and short-form video (Instagram Reels), driving audience interaction and engagement. Managed daily posting and content scheduling across multiple social platforms to maintain a consistent brand presence. Collaborated closely with the editorial team to ensure content quality and alignment with campaign objectives. Managed allocated budgets for boosting content and ran paid social campaigns, optimizing for maximum engagement and reach. Tracked and analyzed social media performance metrics, providing actionable insights and performance reports to the Project Manager. Stayed current with emerging social media trends, platform updates, and best practices to maintain a competitive edge.
Digital Marketer at Reason Media
November 1, 2024 - November 28, 2025Translate raw performance data into actionable strategy, advising senior leadership with comprehensive reports from Google Analytics and social insights to guide SEO, content optimization, and new market opportunities. Own the full content lifecycle for a high-volume content calendar, managing production from stakeholder interviews to deployment. Lead the creative direction for all short-form video content, translating briefs into platform-specific assets that drive engagement and virality. Directly manage and grow the online community by monitoring channels, responding to comments and DMs, and analyzing audience sentiment to inform brand feedback.
Digital Marketer at Reason Media
November 1, 2024 - November 14, 2025Translate raw performance data into actionable strategy, advising senior leadership with comprehensive reports from Google Analytics and social insights to guide SEO, content optimization, and new market opportunities. Own the full content life cycle for a high-volume content calendar, managing the entire production workflow from stakeholder interviews to scheduling and final deployment. Lead the creative direction for all short-form video content, translating campaign briefs into platform-specific assets that drive high engagement. Directly manage and grow the online community by monitoring all channels, responding to comments and DMs to foster brand loyalty, and analyzing sentiment to provide valuable audience feedback to the brand.
Content Creation and Digital Marketing Intern at Emerging Africa
October 1, 2024 - October 1, 2024Excelled in a fast-paced environment, capturing, editing, and deploying a high volume of photo and video content for TikTok and Instagram. Managed daily community engagement, responding to hundreds of comments and DMs to foster brand loyalty and gathered audience feedback to inform content.
Content Creation & Digital Marketing Intern at Emerging Africa
October 1, 2024 - October 1, 2024Excelled in a fast-paced, dynamic environment, capturing, editing, and deploying a high volume of photo and video content for TikTok and Instagram. Managed daily community engagement by responding to hundreds of comments and DMs, fostering brand loyalty and gathering valuable audience feedback. Capitalized on emerging social media trends to create timely and relevant content, demonstrating a strong ability to adapt quickly and work effectively under pressure.
Content Marketing Strategist at Inkosazana Studios
January 1, 2023 - January 1, 2023Developed and executed comprehensive, multi-platform content strategies for a diverse client portfolio, resulting in a 30% increase in client engagement and a 25% increase in lead generation. Served as the primary strategic adviser for senior clients, translating business objectives into compelling thought leadership content, defining brand voice, and creating detailed audience personas. Directed cross-functional collaboration between creative, technical, and client teams, managing project timelines and ensuring flawless execution of all campaigns.
Content Marketing Strategist at Inkosazana Studios
January 1, 2021 - January 1, 2023Developed and executed comprehensive, multi-platform content strategies for a diverse client portfolio, resulting in a 30% increase in client engagement and a 25% increase in lead generation. Served as the primary strategic advisor for senior clients, translating business objectives into compelling thought leadership content, defining brand voice, and creating audience personas. Directed cross-functional collaboration between creative, technical, and client teams, managing timelines and ensuring flawless execution of campaigns.
Education
Bachelor of Commerce in Marketing and Management Science at IMM Graduate School
January 1, 2022 - November 14, 2025Diploma in Graphic Design at Alison
July 1, 2023 - November 14, 2025Higher Certificate in Marketing at IMM Graduate School
December 1, 2021 - November 14, 2025Bachelor of Commerce in Marketing and Management Science at IMM Graduate School
January 1, 2022 - January 1, 2025Higher Certificate in Marketing at IMM Graduate School
December 1, 2021 - November 14, 2025Diploma in Graphic Design at Alison
July 1, 2023 - November 14, 2025Fundamentals of Digital Marketing Certificate at Google
January 11, 2030 - November 14, 2025Principles of Marketing Strategy Certificate at Alison
January 11, 2030 - November 14, 2025Copywriting Basics Certificate at Alison
January 11, 2030 - November 14, 2025Social Media Marketing Certificate at Alison
January 11, 2030 - November 14, 2025Bachelor of Commerce in Marketing and Management Science at IMM Graduate School
January 1, 2022 - January 1, 2025Diploma in Graphic Design at Alison
July 1, 2023 - November 28, 2025Higher Certificate in Marketing at IMM Graduate School
December 1, 2021 - November 28, 2025Bachelor of Commerce in Marketing and Management Science at IMM Graduate School
January 1, 2022 - January 1, 2025Diploma in Graphic Design at Alison
July 1, 2023 - November 30, 2025Fundamentals of Digital Marketing Certificate at Google
January 11, 2030 - November 30, 2025Higher Certificate in Marketing at IMM Graduate School
December 1, 2021 - November 30, 2025Certificate: Principles of Marketing Strategy at Alison
January 11, 2030 - November 30, 2025Certificate: Basic Concepts in Copywriting at Alison
January 11, 2030 - November 30, 2025Certificate: Basic Social Media Marketing at Alison
January 11, 2030 - November 30, 2025Bachelor of Commerce in Marketing and Management Science at IMM Graduate School
January 1, 2022 - January 1, 2025Diploma in Graphic Design at Alison
January 11, 2030 - July 1, 2023Higher Certificate in Marketing at IMM Graduate School
January 11, 2030 - December 1, 2021Bachelor of Commerce in Marketing and Management Science at IMM Graduate School
January 1, 2022 - January 1, 2025Diploma in Graphic Design at Alison
July 1, 2023 - January 4, 2026Higher Certificate in Marketing at IMM Graduate School
December 1, 2021 - January 4, 2026Foundations of Digital Marketing Certificate at Google
January 11, 2030 - January 4, 2026Higher Certificate in Marketing at IMM Graduate School
January 11, 2030 - January 4, 2026Certificate in Principles of Marketing Strategy at Alison
January 11, 2030 - January 4, 2026Certificate in Basic Concepts in Copywriting at Alison
January 11, 2030 - January 4, 2026Certificate in Basic of Social Media Marketing at Alison
January 11, 2030 - January 4, 2026Bachelor of Commerce in Marketing and Management Science at IMM Graduate School
January 1, 2022 - January 1, 2025Higher Certificate in Marketing at IMM Graduate School
January 11, 2030 - December 1, 2021Diploma in Graphic Design at Alison
January 11, 2030 - July 1, 2023Fundamentals of Digital Marketing Certificate at Google
January 11, 2030 - July 2, 2026Qualifications
Certificate in Principles of Marketing Strategy
January 11, 2030 - November 14, 2025Certificate in Basic Concepts in Copywriting
January 11, 2030 - November 14, 2025Certificate in Basic of Social Media Marketing
January 11, 2030 - November 14, 2025Fundamentals of Digital Marketing Certificate
January 11, 2030 - November 14, 2025Higher Certificate in Marketing
January 11, 2030 - November 14, 2025Diploma in Graphic Design
January 11, 2030 - November 14, 2025Principles of Marketing Strategy Certificate
January 11, 2030 - November 14, 2025Copywriting Basics Certificate
January 11, 2030 - November 14, 2025Social Media Marketing Certificate
January 11, 2030 - November 14, 2025Principles of Marketing Strategy
January 11, 2030 - November 28, 2025Basic Concepts in Copywriting
January 11, 2030 - November 28, 2025Basic of Social Media Marketing
January 11, 2030 - November 28, 2025Certificate: Principles of Marketing Strategy
January 11, 2030 - November 30, 2025Certificate: Basic Concepts in Copywriting
January 11, 2030 - November 30, 2025Certificate: Basic Social Media Marketing
January 11, 2030 - November 30, 2025Fundamentals of Digital Marketing Certificate
January 11, 2030 - December 15, 2025Certificate in Principles of Marketing Strategy
January 11, 2030 - December 15, 2025Certificate in Basic Concepts in Copywriting
January 11, 2030 - December 15, 2025Certificate in Basic of Social Media Marketing
January 11, 2030 - December 15, 2025Certificate in Marketing Strategy (Google)
January 11, 2030 - December 15, 2025Certificate in Social Media Marketing
January 11, 2030 - December 15, 2025Fundamentals of Digital Marketing Certificate
January 11, 2030 - January 4, 2026Higher Certificate in Marketing
December 1, 2021 - January 4, 2026Certificate in Principles of Marketing Strategy
January 11, 2030 - January 4, 2026Certificate in Basic Concepts in Copywriting
January 11, 2030 - January 4, 2026Certificate in Basic of Social Media Marketing
January 11, 2030 - January 4, 2026Certificate in Principles of Marketing Strategy
January 11, 2030 - July 2, 2026Certificate in Basic Concepts in Copywriting
January 11, 2030 - July 2, 2026Certificate in Basic Concepts in Social Media Marketing
January 11, 2030 - July 2, 2026Fundamentals of Digital Marketing Certificate
January 11, 2030 - July 2, 2026Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Other, Education
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