Bold yet strategic. Creative yet data-conscious. I turn vision into campaigns, and campaigns into results. I partner across functions, build what others say can’t be done, and keep brands top of mind, not just top of feed. ICONIC SKILL SET Full-Suite Marketing Specialist – From market research and strategy planning to creative execution and results tracking, I deliver end-to-end campaigns that move the needle. Real Estate Marketing Powerhouse – 8 years driving visibility, leads, and brand equity across residential, investment, and development sectors in APAC and the UK. Social Media Growth Hacker – Built communities and brand trust with zero ad spend. Content-first, performance-backed. Design-Led Thinker – Graphic design background adds a creative edge to marketing strategy, storytelling, and brand development. Cross-Functional Collaborator – Work across sales, developers, media, and executive teams to align goals and accelerate outcomes.

Bold yet strategic. Creative yet data-conscious. I turn vision into campaigns, and campaigns into results. I partner across functions, build what others say can’t be done, and keep brands top of mind, not just top of feed. ICONIC SKILL SET Full-Suite Marketing Specialist – From market research and strategy planning to creative execution and results tracking, I deliver end-to-end campaigns that move the needle. Real Estate Marketing Powerhouse – 8 years driving visibility, leads, and brand equity across residential, investment, and development sectors in APAC and the UK. Social Media Growth Hacker – Built communities and brand trust with zero ad spend. Content-first, performance-backed. Design-Led Thinker – Graphic design background adds a creative edge to marketing strategy, storytelling, and brand development. Cross-Functional Collaborator – Work across sales, developers, media, and executive teams to align goals and accelerate outcomes.

Available to hire

Bold yet strategic. Creative yet data-conscious.
I turn vision into campaigns, and campaigns into results.
I partner across functions, build what others say can’t be
done, and keep brands top of mind, not just top of feed.

ICONIC SKILL SET
Full-Suite Marketing Specialist – From market research and strategy planning to creative execution and results
tracking, I deliver end-to-end campaigns that move the needle.
Real Estate Marketing Powerhouse – 8 years driving visibility, leads, and brand equity across residential,
investment, and development sectors in APAC and the UK.
Social Media Growth Hacker – Built communities and brand trust with zero ad spend. Content-first,
performance-backed.
Design-Led Thinker – Graphic design background adds a creative edge to marketing strategy, storytelling, and
brand development.
Cross-Functional Collaborator – Work across sales, developers, media, and executive teams to align goals and
accelerate outcomes.

See more

Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
See more

Language

English
Fluent
Chinese
Fluent
Malay
Intermediate

Work Experience

Marketing Communication Manager at Druce & Co Pte Ltd
December 1, 2022 - Present
Strategize and execute regional communications; oversee key communications and monitor public sentiment; build and maintain PR relationships with regional media; create content across Facebook, Instagram, and LinkedIn; develop branding strategies and policies; oversee digital marketing projects for international properties; liaise with developers to generate leads; conduct in-depth market research for growth opportunities.
Lead Marketer, Global Marketing & Presales at One Global Marketing & Events Pte Ltd
September 1, 2018 - November 1, 2022
Led project marketing with ATL/BTL strategies; developed and managed full marketing plans and budgets; drove digital transformation and innovative digital marketing to strengthen regional brand engagement; designed and executed marketing campaigns and events; collaborated with external agencies to produce materials; trained and led a marketing team of 5; prepared pitches and research for business development.
Marketing Communications Executive at STABILO International GmbH
November 1, 2014 - October 1, 2017
Managed Asia-region marketing communications; visualised and executed graphic artworks per corporate guidelines; developed visuals for product launches; supported product managers with marketing strategy, packaging development, and market intelligence; collected regional feedback and prepared launching proposals for regional meetings.
Lead Marketer at One Global
September 1, 2018 - November 1, 2022
Full-cycle Marketing Leadership — Direct end-to-end ATL/BTL marketing strategies at a global level, oversee campaign design, resource allocation, production schedules, and marketing collateral standards.
Senior Marketing and Communications Manager at Druce & Co
December 1, 2022 - Present
Regional Comms Strategy – Planned and executed cross-market communications to drive earned media. Content Management – Developed social media and brand content (Facebook, Instagram, LinkedIn). Branding & Policy – Led brand consistency and communications policy development. Digital Campaigns – Overseen international property marketing projects. Market Research – Analyzed trends and identified business growth opportunities.

Education

Bachelor of Arts in Advertising (Hons) / Bachelor of Communications at Universiti Tunku Abdul Rahman
January 11, 2030 - May 1, 2012

Qualifications

Certificate in Digital Marketing (Squared Online) – Powered by Google
January 11, 2030 - December 2, 2025
CEA prescribed Real Estate Salesperson Course
January 11, 2030 - December 2, 2025
LinkedIn Learning Certificate of Completion - Communicating with Confidence
January 11, 2030 - December 2, 2025
HubSpot Content Marketing Certificate
January 11, 2030 - December 2, 2025
HubSpot / Google Digital Marketing Certificate (additional)
January 11, 2030 - December 2, 2025
Bachelor of Arts: Bachelor of Communications (HONS)
January 11, 2030 - June 10, 2026

Industry Experience

Real Estate & Construction, Professional Services, Media & Entertainment