Available to hire
I’m a results-driven copywriter with nine years of experience in marketing and brand communication. Known for effortless yet impactful writing and a meticulous eye for detail, I craft copy that tells a story – sometimes longer, often shorter. The results? A 149% increase in open rates and a 153% year-over-year revenue growth. You see, my work doesn’t just sound good – it performs.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Beginner
Beginner
Language
English
Fluent
Swedish
Fluent
Turkish
Intermediate
Work Experience
Agent & Coordinator at Malin Norlander AB
May 1, 2015 - PresentAct as the main point of contact for PR agencies, brands, and production partners. Manage all brand partnerships and collaborations end-to-end – including crafting tailored pitches, outreach, briefing, creative direction, and follow-up. Coordinate daily operations, including scheduling, calendar management and content planning.
Freelance Copywriter
January 1, 2025 - PresentCopywriter & Marketing Coordinator at Rapunzel of Sweden
January 1, 2025 - September 15, 2025Achieved a 148.7% increase in open rates and a 152.9% growth in revenue year-over-year by leading email campaigns. Conceptualised, designed, crafted, and analysed newsletters to drive continuous improvements. Reduced translation costs significantly by using AI tools to translate all master copy. Created copy for multi-channel marketing campaigns across paid and owned media. Created and implemented cross-functional documents, copy templates, guidelines, and a comprehensive copy bank to streamline operations and improve workflows.
Freelance Copywriter at FARFETCH
October 1, 2024 - September 15, 2025Created SEO-optimised copy and translated existing content into Swedish.
Copywriter at & Other Stories
September 1, 2023 - September 15, 2025Developed and crafted copy for all customer touchpoints. Led strategic planning and copy style development, overseeing team alignment through workshops, best practices, and efficient task management for timely delivery. Optimised the copy process by streamlining documentation and improving workflows.
Copywriter at H&M
February 1, 2022 - September 15, 2025Created diverse copy across print, digital, social media, newsletters, push notifications, press releases, in-store material, and SEO-optimised content. Developed and crafted copy for multiple departments and exclusive collaboration campaigns. Led the development and maintenance of copy style guidelines and streamlined global copy processes through workshops and workflow optimisation, ensuring brand alignment and increased organisational efficiency.
Social Media Manager at Perfect Day Media & Daisy Grace
April 1, 2017 - September 15, 2025Created copy for newsletters, product descriptions, social media posts, and press releases. Managed social media platforms, content strategy and engagement. Photographed and produced content across all customer touchpoints, ensuring cohesive brand representation.
eCommerce Management and Marketing Intern at Bleu Clothing
June 1, 2016 - September 15, 2025Assisted with eCommerce management and marketing initiatives in Los Angeles, supporting brand and online store activities.
Agent & Coordinator at Malin Norlander AB
May 1, 2015 - PresentAct as the main point of contact for PR agencies, brands, and production partners. Manage all brand partnerships end-to-end, including crafting tailored pitches, outreach, briefing, creative direction, and follow-up. Coordinate daily operations, including scheduling, calendar management and content planning.
Freelance Copywriter
January 1, 2015 - PresentCopywriter & Marketing Coordinator at Rapunzel of Sweden
January 31, 2025 - September 15, 2025Led email campaigns achieving a 148.7% increase in open rates and 152.9% growth in revenue year-over-year. Conceptualised, designed, crafted, and analysed newsletters; reduced translation costs by using AI tools; created copy for multi-channel campaigns; implemented cross-functional documents, templates, guidelines, and a copy bank to streamline operations.
Copywriter at FARFETCH
October 31, 2024 - September 15, 2025Created SEO-optimised copy and translated existing content into Swedish.
Copywriter at & Other Stories
September 30, 2023 - September 15, 2025Developed and crafted copy for all customer touchpoints. Led strategic planning and copy style development, overseeing team alignment through workshops, best practices, and efficient task management for timely delivery. Optimised the copy process by streamlining documentation and improving workflows.
Copywriter at H&M
February 28, 2022 - September 15, 2025Created diverse copy across print, digital, social media, newsletters, push notifications, in-store material, and SEO-optimised content. Developed copy for multiple departments and exclusive collaboration campaigns. Led the development and maintenance of copy style guidelines and streamlined global copy processes through workshops and workflow optimisation, ensuring brand alignment and increased organisational efficiency.
Social Media Manager at Perfect Day Media & Daisy Grace
April 30, 2017 - September 15, 2025Created copy for newsletters, product descriptions, social media posts, and press releases. Managed social media platforms, content strategy and engagement. Photographed and produced content across all customer touchpoints, ensuring cohesive brand representation.
eCommerce Management and Marketing Intern at Bleu Clothing
June 30, 2016 - September 15, 2025Internship in ecommerce management and marketing; supported online merchandising and campaigns in Los Angeles, CA.
Education
Associate of Science in Apparel & Textile Marketing Management at Santa Monica College
January 11, 2030 - September 15, 2025Associate of Science in Apparel & Textile Marketing Management at Santa Monica College
January 11, 2030 - September 15, 2025Qualifications
Industry Experience
Media & Entertainment, Retail, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Beginner
Beginner
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