Hi, I'm Penelope Cooras – an experienced Senior Designer and Art Director with 9+ years in branding, packaging, and marketing.
Hi, I’m Penelope Cooras – an experienced Senior Designer and Art Director with 9+ years in branding, packaging, and marketing. I’ve worked with global brands like Nike, Absolut, and KPMG at agencies including Saatchi & Saatchi and Inhouse. After launching a successful e-commerce jewellery brand during lockdown, I now freelance from London, offering brand identity, visual design, and art direction support to clients across industries.
https://www.twine.net/signin Glasshouse Gin Co. is a small-batch distillery concept developed as part of a portfolio project to showcase packaging design, illustration, and cohesive product range branding. The aim was to create a premium, approachable identity that celebrates the freshness and vibrancy of botanicals. graphicdesigner branding illustrator designer logo packaging
https://www.twine.net/signin As the inhouse Art Director and Graphic Designer at Wild Olive Artisans, I was responsible for all designed brand work, ensuring Wild Olive’s distinct style and brand guidelines were always met. Creative Director & Owner Mariora allowed me full creative freedom when designing for the launch of the Terra Flora Parfum. Commisioned by Author Kelly Ghali, I was briefed to illustrate an art piece based on the notes of the parfum and her story ‘The Fourteenth Wife’, which would then become the essence and main feature of the Terra Flora Parfum bottle and packaging. Terra Flora’s launch was a success and featured in the well known VISI Magazine, as well as in press releases in the UK, Romania and South Africa. graphicdesigner branding designer packagingdesign illustrator
https://www.twine.net/signin For this project, I collaborated with Stark Nutrition to design modern, clean, and visually striking packaging for their Whey Protein and Vegan Protein product lines. The goal was to create designs that not only convey the high-quality, natural ingredients but also stand out on shelves. I utilised bold geometric elements, a sharp colour palette and clear typography to ensure the packaging communicates key product benefits at a glance. graphicdesigner designer packging branding
Logo Design & branding for Digitally Nourished. See more: https://www.twine.net/signin logo graphicdesigner illustrator designer branding packaging
https://www.twine.net/signin Logo Design & branding for Australian Cafe, Dizy's. See their website here: https://www.twine.net/signin/ graphicdesigner logo branding designer
Luxury Logo Design & branding for One Flow Yoga Studio in Cape Town. See more here: https://www.twine.net/signin logo graphicdesigner branding
https://www.twine.net/signin Logo Design & branding for Edge Apartments. When conceptualising a name & design for the apartments, I factored in the following: The contemporary architectural exterior of the building The luxurious soft colours and organic shaped furniture used internally The juxtaposition between the two (organic vs structural) With these points in mind, I chose the following name : THE EDGE. Sticking with the concept of juxtaposition & contrast, I designed the logo for ‘The Edge’ in a rounded lowercase contemporary style, paying tribute to the organic and natural flowing interior, whilst the name itself correlates with the exterior’s prominent features, being ‘edgy’ and block like. graphicdesigner designer logo branding brochure website
Providing freelance design services for clients in various industries including branding, social media content, packaging, and digital marketing collateral.
Led branding efforts for over 140 UK dental practices, managing logos, brochures, social media, websites, and exhibits. Oversaw a mid-weight designer to ensure branding consistency and timely delivery.
Designed full brand identity, including logos, product packaging, web design, and social media assets. Launched and managed a successful e-commerce jewellery brand.
Post a job and invite Penelope, or contact them directly. No hidden commission.
