I am an innovative marketing professional with experience building brands, leading creative teams, and delivering measurable growth through digital marketing, content strategy, and brand management. I enjoy combining creative problem-solving with data-driven decision-making to connect businesses with their audiences and achieve meaningful commercial results. My work has included lead generation, product launches, rebranding, social media growth, paid advertising, and integrated online and offline campaigns. I bring a collaborative leadership style, strong strategic thinking, and a genuine passion for creating engaging customer experiences. I have helped increase leads, reduce acquisition costs, grow social communities, launch successful products, and develop partnerships with clients, influencers, and ambassadors. I am excited by fast-paced environments where I can use emerging trends, technology, and thoughtful storytelling to strengthen brand presence and support business growth.…

Peninah Anne Njeri

I am an innovative marketing professional with experience building brands, leading creative teams, and delivering measurable growth through digital marketing, content strategy, and brand management. I enjoy combining creative problem-solving with data-driven decision-making to connect businesses with their audiences and achieve meaningful commercial results. My work has included lead generation, product launches, rebranding, social media growth, paid advertising, and integrated online and offline campaigns. I bring a collaborative leadership style, strong strategic thinking, and a genuine passion for creating engaging customer experiences. I have helped increase leads, reduce acquisition costs, grow social communities, launch successful products, and develop partnerships with clients, influencers, and ambassadors. I am excited by fast-paced environments where I can use emerging trends, technology, and thoughtful storytelling to strengthen brand presence and support business growth.…

Available to hire

I am an innovative marketing professional with experience building brands, leading creative teams, and delivering measurable growth through digital marketing, content strategy, and brand management. I enjoy combining creative problem-solving with data-driven decision-making to connect businesses with their audiences and achieve meaningful commercial results. My work has included lead generation, product launches, rebranding, social media growth, paid advertising, and integrated online and offline campaigns.

I bring a collaborative leadership style, strong strategic thinking, and a genuine passion for creating engaging customer experiences. I have helped increase leads, reduce acquisition costs, grow social communities, launch successful products, and develop partnerships with clients, influencers, and ambassadors. I am excited by fast-paced environments where I can use emerging trends, technology, and thoughtful storytelling to strengthen brand presence and support business growth.

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Skills

Experience Level

Language

English
Fluent
Swahili
Fluent

Work Experience

Digital Marketing Officer at MoKo Home and Living
January 1, 2026 - May 31, 2020
1. Orchestrated the seamless implementation of an editorial calendar, ensuring a consistent and engaging flow of content across various platforms under a data-driven approach. 2. Introduced A/B testing methodologies across digital platforms, refining content impact by identifying the most effective strategies that resonated with the target audience. 3. Oversaw the meticulous execution and testing of marketing strategies, both online and offline, to create a seamless and compelling customer journey. 4. Led comprehensive research initiatives to identify emerging content formats and trending topics, positioning the brand at the forefront of engaging storytelling and ensuring continuous relevance and influence.
Marketing Manager at MoKo Home and Living
June 6, 2022 - Present
1. Drove a 150% increase in leads and slashed lead acquisition costs by 70% through strategic digital marketing campaigns. 2. Successfully orchestrated the launch of 4 new products, with the latest contributing 51% to digital revenue, fostering a 79% growth. 3. Spearheaded a comprehensive rebranding initiative, propelling a positive brand image across various channels, including a new showroom, and a cohesive transformation of brand collateral. 4. Provided visionary leadership to a dynamic team, fostering a robust content creation strategy, resulting in a significant boost in Facebook and Instagram followers to 74k and 43k, accompanied by an impressive 102% and 73% surge in engagement, respectively. 5. Demonstrated expert financial acumen, meticulously planning and executing budgeting and forecasting strategies aligned with revenue targets for all digital and marketing activities.
Junior Marketing Manager at MoKo Home and Living
June 1, 2021 - May 31, 2022
1. Led a dynamic team in the conceptualization and execution of comprehensive marketing strategies, fostering a seamless integration of online and offline experiences to drive lead acquisition and enhance brand loyalty. 2. Directed lead generation initiatives, strategically utilizing diverse digital channels and targeted advertisements to reinforce the company's industry presence. 3. Oversaw the growth and management of a dedicated content creation team, ensuring the timely delivery of compelling content and the continuous enhancement of channel strategies tailored to the target audience. 4. Conducted regular comprehensive performance analysis, defining and implementing key initiatives to consistently surpass predetermined marketing targets.
Senior Marketing Officer at MoKo Home and Living
June 1, 2020 - May 31, 2021
1. Oversaw the creation of engaging content for advertisements and social media platforms, consistently tailoring each piece to resonate with the target audience and enhance brand engagement. 2. Initiated and guided strategic initiatives aimed at continually improving the impact and originality of content across various social media and advertising platforms, ensuring a consistent elevation of brand messaging and customer experience. 3. Nurtured and cultivated strong partnerships with key external stakeholders, fostering collaborations that not only reinforced marketing efforts but also contributed significantly to the overall expansion and recognition of the brand. 4. Maintained and reinforced a cohesive brand identity across all touchpoints, cultivating a distinct and seamless customer experience that established a memorable and lasting brand impression at every customer interaction.
Digital Marketing Officer at MoKo Home and Living
January 1, 2019 - January 1, 2020
Executed digital communications plans across multiple channels and developed marketing plans supporting departmental strategies. Evaluated Google Ads and Meta Ads performance against ROI and KPI targets, managed YouTube and Reels content, and handled Google, Facebook, and Instagram advertising. Conducted market and competitor analysis, created content plans and online contests, and expanded social media presence.
Content Creator & Social Media Manager at Hospitour Africa Ltd
November 1, 2018 - January 1, 2019
Created and scheduled social media content, wrote blog posts and articles, monitored trends, and supported the company’s authority and positioning within the industry. Produced high-quality content to strict deadlines while maintaining brand standards and identifying opportunities to increase engagement.
Content Creator and Social Media Manager at Hospitour Africa
November 1, 2018 - March 31, 2019
In my role at Hospitour Africa, I was responsible for crafting engaging content across diverse social media platforms. This encompassed curating compelling posts that resonated with our target audience and effectively communicated our brand's ethos. Additionally, I spearheaded community growth initiatives, strategically leveraging each platform's unique dynamics to expand our online presence and foster meaningful connections with our audience. On the content front, I delved into the realm of blog posts and web articles. I authored captivating pieces that not only showcased our expertise but also provided valuable insights to our audience. This content not only solidified our authority within the industry but also contributed to establishing Hospitour Africa as a go-to resource for relevant and informative content.
Marketing Intern at Jambojet
March 1, 2018 - December 31, 2018
In my role, I took charge of devising and refining Jambojet's email marketing strategy, ensuring its seamless implementation and ongoing enhancement. Working closely with the team, I contributed to the conceptualization and development of captivating social media content, aligning with our brand's messaging and objectives. Additionally, I assumed the role of overseeing prompt and effective responses to comments on our social media posts, fostering meaningful engagement and connection with our audience. Beyond social media, I ventured into crafting special interest articles for Jambojet's website, enriching our online presence with valuable and engaging content. An essential aspect of my responsibilities involved meticulous measurement of the performance of all online marketing campaigns, providing insights that informed strategic decisions. I also lent support to daily marketing and administrative tasks, ensuring the smooth flow of operations and contributing to our overall success.

Education

Business Management Certificate at European Business University of Luxembourg
January 1, 2023 - June 30, 2023
This course provided great insight into the business world. I achieved an understanding of the basic principles and practices of contemporary business. I am now able to demonstrate an understanding of business concepts. I covered the following topics: The Environment of Business; Business Ownership and Entrepreneurship; Management and Organization; Human Resources; Marketing; Finance and Investment.
Bsc Graphic Communication and Advertising at Moi University
January 1, 2013 - December 20, 2017
Bachelor of Science in Graphic Communication and Advertising, Honours at Moi University
January 1, 2013 - November 1, 2017
Certificate of Higher Education in Business Management at European Business University of Luxembourg
January 1, 2023 - June 1, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Manufacturing, Travel & Hospitality, Consumer Goods, Retail

Skills

Experience Level