I am Penny Peng, a Strategic Marketing Director with nearly 20 years of experience across Commercial Real Estate and large-scale Retail. I oversee end-to-end project lifecycles—from feasibility studies and strategic marketing plans to post-project performance reviews. I excel at brand positioning, tenant relations, and media communications to drive foot traffic, optimize ROI, and deliver tangible growth for commercial assets. My leadership blends hands-on operations with high-level strategy. I have led cross-functional teams across China and Canada, built partnerships with media agencies and vendors, and consistently improved occupancy and footfall through data-driven campaigns. I thrive in fast-paced environments and am passionate about turning market insights into actionable campaigns that elevate brand value and tenant success.…

Penny (Yan) Peng

I am Penny Peng, a Strategic Marketing Director with nearly 20 years of experience across Commercial Real Estate and large-scale Retail. I oversee end-to-end project lifecycles—from feasibility studies and strategic marketing plans to post-project performance reviews. I excel at brand positioning, tenant relations, and media communications to drive foot traffic, optimize ROI, and deliver tangible growth for commercial assets. My leadership blends hands-on operations with high-level strategy. I have led cross-functional teams across China and Canada, built partnerships with media agencies and vendors, and consistently improved occupancy and footfall through data-driven campaigns. I thrive in fast-paced environments and am passionate about turning market insights into actionable campaigns that elevate brand value and tenant success.…

Available to hire

I am Penny Peng, a Strategic Marketing Director with nearly 20 years of experience across Commercial Real Estate and large-scale Retail. I oversee end-to-end project lifecycles—from feasibility studies and strategic marketing plans to post-project performance reviews. I excel at brand positioning, tenant relations, and media communications to drive foot traffic, optimize ROI, and deliver tangible growth for commercial assets.

My leadership blends hands-on operations with high-level strategy. I have led cross-functional teams across China and Canada, built partnerships with media agencies and vendors, and consistently improved occupancy and footfall through data-driven campaigns. I thrive in fast-paced environments and am passionate about turning market insights into actionable campaigns that elevate brand value and tenant success.

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Language

English
Advanced

Work Experience

FIELD MARKETING & RESEARCH REPRESENTATIVE at Kognitive Marketing
November 1, 2025 - Present
Executed on-site marketing initiatives for PC Financial Mastercard products and conducted in-store engagement to analyze the loyalty ecosystem, gather field insights, and inform market trend analysis.
Marketing Director at Hezhongshanglianhang Real Estate Consulting (Owner-Operated Agency)
December 1, 2012 - October 1, 2023
Provided end-to-end marketing consultancy for commercial real estate clients, overseeing pre-development feasibility studies, grand openings, and long-term operational strategies for assets valued at CAD 10B+. Led business development and client relations, managed negotiations, and secured contracts for project positioning, sales agency, and marketing campaigns. Managed collaboration with downstream service providers, including media agencies and event vendors, ensuring seamless execution of marketing initiatives.
MARKETING DIRECTOR at Wuhan Hezhongshanglianhang Real Estate Consulting
December 1, 2012 - October 1, 2023
Led the marketing team in feasibility studies, market research, market positioning, product design recommendations, project agency sales, and campaign execution; provided training and guidance to staff; managed collaborations with media and service providers.
Marketing Director at Wuhan Xiaoping Real Estate Development Co., Ltd.
July 1, 2006 - June 1, 2012
Strategic Campaign Management: spearheaded targeted marketing campaigns that increased brand awareness and boosted project foot traffic by 30% during launch phases. Process optimization; Creative Direction; Lead Generation; Drove cross-department collaboration to accelerate timelines; Directed creative teams to produce high-impact marketing collateral and ensured brand consistency. Lead generation through content strategies.
MARKETING MANAGER at Wuhan Xiaoping Real Estate Development Co., Ltd.
July 1, 2006 - June 1, 2012
Increased brand awareness through targeted campaigns; streamlined cross-department communications; collaborated with creative teams on print and digital materials; boosted lead generation via social media content.
Marketing Manager at Trust-supermarket (Acquisition by Walmart In 2010)
October 1, 2002 - June 1, 2006
Directed the complete marketing lifecycle for multiple commercial properties—from pre-construction planning and grand opening preparations to post-launch operational management—driving foot traffic and tenant stability. Conducted market research and site analysis; implemented data-driven pricing strategies; managed large-scale campaigns and external event agencies; formulated media plans and vendor relations to maximize reach and ROI.
MARKETING SPECIALIST at Trust - supermarket (Acquisition by Walmart in 2010)
October 1, 2002 - June 1, 2006
Performed market research and analyzed store location viability; developed pricing strategies and promotions; managed campaigns with event service providers and advertising channels.

Education

MBA at Wuhan University
January 11, 2030 - December 1, 2019
MBA at Cape Breton University
January 11, 2030 - December 30, 2025
MBA at Cape Breton University (CED)
January 11, 2030 - May 1, 2026
MBA at Wuhan University
January 11, 2030 - December 1, 2019

Qualifications

MBA
January 11, 2030 - December 30, 2025
MBA
January 11, 2030 - December 30, 2025
MBA - Cape Breton University (CED)
January 11, 2030 - May 1, 2026
MBA - Wuhan University
January 11, 2030 - December 1, 2019

Industry Experience

Real Estate & Construction, Financial Services, Professional Services, Retail, Media & Entertainment, Education
    Commercial Real Estate Strategy Consulting Framework

    This portfolio demonstrates my commercial real estate consulting methodology for shopping centres and mixed-use developments.

    It illustrates how I approach commercial diagnosis, market research, tenant strategy, destination positioning, customer experience, commercial transformation, and implementation planning.

    Due to client confidentiality, previous consulting projects are not presented in detail. Instead, this portfolio demonstrates my consulting framework, analytical approach, and strategic thinking through a representative consulting proposal.