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Penny (Yan) Peng

Available to hire

I am Penny Peng, a Strategic Marketing Director with nearly 20 years of experience across Commercial Real Estate and large-scale Retail.

About

I am Penny Peng, a Strategic Marketing Director with nearly 20 years of experience across Commercial Real Estate and large-scale Retail. I oversee end-to-end project lifecycles—from feasibility studies and strategic marketing plans to post-project performance reviews. I excel at brand positioning, tenant relations, and media communications to drive foot traffic, optimize ROI, and deliver tangible growth for commercial assets.

My leadership blends hands-on operations with high-level strategy. I have led cross-functional teams across China and Canada, built partnerships with media agencies and vendors, and consistently improved occupancy and footfall through data-driven campaigns. I thrive in fast-paced environments and am passionate about turning market insights into actionable campaigns that elevate brand value and tenant success.

  • Joined December 2025

Languages

  • EnglishAdvanced

Industry experience

  • Real Estate & Construction
  • Financial Services
  • Professional Services
  • Retail
  • Media & Entertainment
  • Education

More experts in Halifax, Canada

Projects · 1

This portfolio demonstrates my commercial real estate consulting methodology for shopping centres and mixed-use developments.

It illustrates how I approach commercial diagnosis, market research, tenant strategy, destination positioning, customer experience, commercial transformation, and implementation planning.

Due to client confidentiality, previous consulting projects are not presented in detail. Instead, this portfolio demonstrates my consulting framework, analytical approach, and strategic thinking through a representative consulting proposal.

Commercial Real Estate Strategy Consulting Framework
  • Brand Designer
  • Content Creator
  • Graphic Designer
  • +5

Work experience· 7 roles

FIELD MARKETING & RESEARCH REPRESENTATIVE · Kognitive MarketingNov 2025 – Present · 1 yr 1 mo

Executed on-site marketing initiatives for PC Financial Mastercard products and conducted in-store engagement to analyze the loyalty ecosystem, gather field insights, and inform market trend analysis.

Marketing Director · Hezhongshanglianhang Real Estate Consulting (Owner-Operated Agency)Dec 2012 – Oct 2023 · 10 yrs 11 mos

Provided end-to-end marketing consultancy for commercial real estate clients, overseeing pre-development feasibility studies, grand openings, and long-term operational strategies for assets valued at CAD 10B+. Led business development and client relations, managed negotiations, and secured contracts for project positioning, sales agency, and marketing campaigns. Managed collaboration with downstream service providers, including media agencies and event vendors, ensuring seamless execution of marketing initiatives.

MARKETING DIRECTOR · Wuhan Hezhongshanglianhang Real Estate ConsultingDec 2012 – Oct 2023 · 10 yrs 11 mos

Led the marketing team in feasibility studies, market research, market positioning, product design recommendations, project agency sales, and campaign execution; provided training and guidance to staff; managed collaborations with media and service providers.

Marketing Director · Wuhan Xiaoping Real Estate Development Co., Ltd.Jul 2006 – Jun 2012 · 6 yrs
MARKETING MANAGER · Wuhan Xiaoping Real Estate Development Co., Ltd.Jul 2006 – Jun 2012 · 6 yrs
Marketing Manager · Trust-supermarket (Acquisition by Walmart In 2010)Oct 2002 – Jun 2006 · 3 yrs 9 mos
MARKETING SPECIALIST · Trust - supermarket (Acquisition by Walmart in 2010)Oct 2002 – Jun 2006 · 3 yrs 9 mos

Education

MBA · Wuhan University2030 – 2019
MBA · Cape Breton University2030 – 2025
MBA · Cape Breton University (CED)2030 – 2026
MBA · Wuhan University2030 – 2019

Certifications and awards

MBA2030 – 2025
MBA2030 – 2025
MBA - Cape Breton University (CED)2030 – 2026
MBA - Wuhan University2030 – 2019

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