Commercial Real Estate Strategy Consulting Framework

Penny (Yan) Peng
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This portfolio demonstrates my commercial real estate consulting methodology for shopping centres and mixed-use developments.

It illustrates how I approach commercial diagnosis, market research, tenant strategy, destination positioning, customer experience, commercial transformation, and implementation planning.

Due to client confidentiality, previous consulting projects are not presented in detail. Instead, this portfolio demonstrates my consulting framework, analytical approach, and strategic thinking through a representative consulting proposal.