I am a results-driven UI/UX and Product Designer with 4+ years of experience delivering end-to-end digital product design across web and mobile platforms. I excel at translating complex user needs into intuitive, accessible interfaces, from early-stage research and ideation through production-ready handoffs. I’ve built and maintained design systems, run usability tests, and leveraged AI-assisted design workflows to move faster without compromising quality. I pride myself on owning features from concept to measurable outcomes while collaborating closely with product managers, engineers, and stakeholders to drive impact.
Currently, I lead end-to-end UX design for Relocate Pro as a remote Lead UI/UX Designer, and contribute as a Product Designer for Ras a Health and CELM projects. I focus on accessible, user-friendly interfaces, robust information architecture, and reusable design components, always aligning UX decisions with business goals and nurturing early user growth and engagement.
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Sole designer responsible for the full design direction of CELM, a multi-vendor e-commerce platform enabling sellers to list
products and services while buyers discover and transact with ease.
• Defined the end-to-end product design, from brand identity and design tokens to component library, seller
dashboard, and buyer-facing marketplace UI.
• Designed conversion-focused layouts with clear information hierarchy, enabling sellers to onboard, list, and manage
inventory with minimal friction.
• Built and documented reusable design system components in Figma to accelerate product iteration and ensure visual
consistency across the platform.
• Collaborated with stakeholders to align UX decisions with business goals, contributing to early user growth and
repeat engagement.
Designed accessible, inclusive digital health interfaces for a platform supporting elderly women managing diabetes,
translating complex medical data into simple, empowering experiences.
• Prioritised high-contrast visuals, large tap targets, and legible typography to meet WCAG AA standards and serve
users with reduced digital literacy or visual impairment.
• Collaborated with health professionals to validate that UI patterns accurately represented medical workflows and
clinical data.
• Simplified complex health metrics into easy-to-read dashboards, reducing cognitive load and improving user
confidence in self-managing their health.
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