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I’m a data-driven digital marketer, writer, and videographer who helps brands tell their story through compelling video, content, and social media. I thrive on turning data into actionable marketing results and delivering creative, high-quality content on tight deadlines. In my work, I build and lead teams, manage campaigns, and craft narratives that resonate with audiences. From freelance projects to leading marketing for SaaS and training platforms, I’ve guided content strategy, video production, and growth initiatives that drive engagement and revenue.…I’m a data-driven digital marketer, writer, and videographer who helps brands tell their story through compelling video, content, and social media. I thrive on turning data into actionable marketing results and delivering creative, high-quality content on tight deadlines. In my work, I build and lead teams, manage campaigns, and craft narratives that resonate with audiences. From freelance projects to leading marketing for SaaS and training platforms, I’ve guided content strategy, video production, and growth initiatives that drive engagement and revenue.

Peter VanRysdam

Video Editor, Creative Director, Digital Marketer, +6

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I’m a data-driven digital marketer, writer, and videographer who helps brands tell their story through compelling video, content, and social media. I thrive on turning data into actionable marketing results and delivering creative, high-quality content on tight deadlines. In my work, I build and lead teams, manage campaigns, and craft narratives that resonate with audiences. From freelance projects to leading marketing for SaaS and training platforms, I’ve guided content strategy, video production, and growth initiatives that drive engagement and revenue.…I’m a data-driven digital marketer, writer, and videographer who helps brands tell their story through compelling video, content, and social media. I thrive on turning data into actionable marketing results and delivering creative, high-quality content on tight deadlines. In my work, I build and lead teams, manage campaigns, and craft narratives that resonate with audiences. From freelance projects to leading marketing for SaaS and training platforms, I’ve guided content strategy, video production, and growth initiatives that drive engagement and revenue.

Available to hire

I’m a data-driven digital marketer, writer, and videographer who helps brands tell their story through compelling video, content, and social media. I thrive on turning data into actionable marketing results and delivering creative, high-quality content on tight deadlines. In my work, I build and lead teams, manage campaigns, and craft narratives that resonate with audiences.

From freelance projects to leading marketing for SaaS and training platforms, I’ve guided content strategy, video production, and growth initiatives that drive engagement and revenue.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Video Editor / Content Marketer at Freelance

March 1, 2024 - Present

Edited video content for YouTube and social media channels including podcasts, product demos, and various marketing and social videos. Clients included Unbounce, Insightly CRM, Goodsuffle Pro, CardsHQ, and Sports Card Investor. Engaged in content marketing and social reputation management.

Content Marketing Director at CloudInstitute.io

March 1, 2023 - March 1, 2024

As a member of the executive team, managed all marketing and communications; oversaw content creation including blog posts, whitepapers, marketing videos, webinars, and more. Managed multiple social media channels (YouTube, LinkedIn, Facebook); oversaw PPC campaigns; managed website development and maintenance; drove e-commerce revenue and B2B leads; created weekly KPI reports; filmed and edited customer testimonial videos and case studies.

Creative Director / Director, Media & Events at ACI Learning / ITProTV

October 1, 2015 - January 1, 2023

Managed the team responsible for content creation, marketing automation, and social; oversaw video content and multiple YouTube series; wrote and edited IT leadership articles, blog posts, press releases, and emails; scripted, filmed, and edited marketing videos; managed YouTube channel with 115,000 subscribers and 15mm views; led weekly creative brainstorm; hosted Technado, a weekly IT news & interview podcast; led trade show program with a ~$500,000 budget; planned member meet-ups; set up 5 production studios with 25 PTZ cameras & 5 Grass Valley switchers.

CMO & Founding Partner at 352 Inc.

June 1, 1999 - September 1, 2015

Co-founder and member of the executive team; grew the company from zero to over 75 employees; recognized on the Inc. 5000 list for fastest-growing US companies for five consecutive years; managed sales and marketing teams; oversaw digital marketing and SEO for clients; managed high-profile client relationships (Microsoft, Ben & Jerry’s, Tampa Bay Times); oversaw ~100 Addy Award-winning interactive projects; led employee retention and culture initiatives.