Hi, I’m Peter Wong. I’m a results-driven marketing professional with 15+ years of experience accelerating growth through digital marketing and e-commerce initiatives across global markets. I thrive on turning data into clear, actionable strategies that boost online sales, improve customer experiences, and strengthen partnerships with retailers and brands. I’ve led cross-functional teams in SEO, CRO, CMS improvements, and multi-channel campaigns for VTech, Ignition, Parissa Laboratories, and other dynamic companies. I’m collaborative, curious, and relentlessly focused on win-win outcomes and long-term growth.…

Peter Wong

Hi, I’m Peter Wong. I’m a results-driven marketing professional with 15+ years of experience accelerating growth through digital marketing and e-commerce initiatives across global markets. I thrive on turning data into clear, actionable strategies that boost online sales, improve customer experiences, and strengthen partnerships with retailers and brands. I’ve led cross-functional teams in SEO, CRO, CMS improvements, and multi-channel campaigns for VTech, Ignition, Parissa Laboratories, and other dynamic companies. I’m collaborative, curious, and relentlessly focused on win-win outcomes and long-term growth.…

Available to hire

Hi, I’m Peter Wong. I’m a results-driven marketing professional with 15+ years of experience accelerating growth through digital marketing and e-commerce initiatives across global markets. I thrive on turning data into clear, actionable strategies that boost online sales, improve customer experiences, and strengthen partnerships with retailers and brands.

I’ve led cross-functional teams in SEO, CRO, CMS improvements, and multi-channel campaigns for VTech, Ignition, Parissa Laboratories, and other dynamic companies. I’m collaborative, curious, and relentlessly focused on win-win outcomes and long-term growth.

See more

Skills

Experience Level

Work Experience

Senior Growth Marketing Lead at ContactMonkey
May 1, 2024 - Present
Responsible for digital performance including CRO, SEO and paid ads; optimize backend CMS (WordPress) for frontend experience; align with marketing, sales, product and design teams to ensure the website drives qualified traffic and leads.
Global Marketing Website Lead at Ignition
August 1, 2022 - May 1, 2024
Grew SEO traffic 18% YoY and conversions 41% YoY; led large-scale website projects including Craft CMS framework revision, Women in Accounting site, a webinar hub with 500+ webinars and a learning center; managed web team and drove digital marketing strategies across SEO, CRO, content, UI/UX, landing pages, email marketing and social media.
Director of Marketing & Ecommerce at Parissa Laboratories Inc.
September 1, 2018 - July 1, 2022
Grew annual sales 100%-300% across Amazon marketplaces (CA, US, UK, EU, IN, SG, AU); developed partnerships to open China markets selling over $2M on Tmall and Taobao; led marketing across 3 ecommerce sites increasing traffic and sales; collaborated with sales to grow retailers including Walmart, Shoppers Drug Mart, Ulta and Loblaws.
Director of Strategy at Digital Hot Sauce
August 1, 2017 - September 1, 2018
Directed strategic planning for clients across SEO, ecommerce, UI/UX, analytics, email, CRO, website migration, landing pages; guided B2B and B2C campaigns with ad budgets up to $50k/month; mentored a team of 11 and served as the go-to strategist/ troubleshooter.
Part-Time Digital Marketing Instructor at Red Academy
October 1, 2015 - May 1, 2019
Translated complex knowledge into understandable insights and helped develop course curriculum aligned with industry best practices and trends.
Digital Marketing Manager at Onni Group
April 1, 2016 - August 1, 2017
Increased leads to sales centers for real estate properties; accelerated campaigns to extend global presence; led the redesign of onni.com and stayinglevel.com to boost digital presence.
Account Manager at 6S Marketing (Major Tom)
June 1, 2015 - March 1, 2016
Led B2B, B2C, ecommerce and Amazon clients with ad budgets from $1k to $100k/month; accelerated leads to UBC Business Analysis program; reduced ad spend by 50% for Team Associated while increasing online sales; partnered with sales to develop new product offerings.
Senior Web Marketing Manager at VTech Communications
August 1, 2014 - February 1, 2015
Accelerated online sales to over US$30M annually across APAC, North America, Europe and Australia; achieved 100%-400% growth in web traffic; led redesign of vtechphones.com and CPC ad ROI improvements.
Web Marketing Analyst at VTech Communications
June 1, 2011 - August 1, 2014
Launched loyalty program driving returning customers and larger member database; led migration from ColdFusion to Delphi/PHP HMVC-based site; improved conversion and retention initiatives.
Marketing Manager at Chak Green Environment Technology Ltd (Samsung)
September 1, 2007 - June 1, 2011
Developed ecommerce, B2C and B2B marketing strategies generating US$200K quarterly; led a successful product launch with extensive media coverage and strong Samsung HQ support.
Flight Attendant at Dragonair Airlines
March 1, 2006 - September 1, 2007
Provided world-class customer service and safety protocols; developed resilience and problem-solving skills in high-pressure environments.

Education

Bachelor of Arts in Communications at Simon Fraser University
January 11, 2030 - January 1, 2005
Bachelor of Arts in Communications at Simon Fraser University
January 11, 2030 - January 1, 2005

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Retail, Consumer Goods, Media & Entertainment, Professional Services, Education

Skills

Experience Level