I'm Irina Petkovic, a Serbian-native social media strategist and content creator with a background in architecture and design. I help brands build engaging, story-driven online presence by blending visual content with smart strategy. I specialize in social media planning, content production, and cross-functional collaboration to translate client goals into compelling digital narratives. I've collaborated with Adidas via KK d.o.o. in Ljubljana, developing social media content, training materials, and visual campaigns. I manage day-to-day publishing, content calendars, and partner coordination, delivering training sessions and educational content for internal teams and brand ambassadors.

Irina Petkovic

I'm Irina Petkovic, a Serbian-native social media strategist and content creator with a background in architecture and design. I help brands build engaging, story-driven online presence by blending visual content with smart strategy. I specialize in social media planning, content production, and cross-functional collaboration to translate client goals into compelling digital narratives. I've collaborated with Adidas via KK d.o.o. in Ljubljana, developing social media content, training materials, and visual campaigns. I manage day-to-day publishing, content calendars, and partner coordination, delivering training sessions and educational content for internal teams and brand ambassadors.

Available to hire

I’m Irina Petkovic, a Serbian-native social media strategist and content creator with a background in architecture and design. I help brands build engaging, story-driven online presence by blending visual content with smart strategy. I specialize in social media planning, content production, and cross-functional collaboration to translate client goals into compelling digital narratives.

I’ve collaborated with Adidas via KK d.o.o. in Ljubljana, developing social media content, training materials, and visual campaigns. I manage day-to-day publishing, content calendars, and partner coordination, delivering training sessions and educational content for internal teams and brand ambassadors.

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Language

English
Fluent
Croatian
Fluent
German
Beginner
Serbian
Fluent

Work Experience

Content & Communications Specialist at Hevea natural living
January 21, 2025 - Present
• Planned, created, and published digital content across multiple platforms • Produced informative and engaging texts, including blog articles, product descriptions and educational materials • Monitored industry trends and proposed editorial topics relevant to market developments • Collaborated with design and marketing teams to ensure consistent brand voice.
Product Training Specialist at PKK d.o.o
January 27, 2023 - February 13, 2025
• Worked with a key client, the adidas brand • Delivered training sessions for wholesale partners on performance category technologies such as Running, Football and Outdoor (Terrex) • Participated in summits at adidas HQ in Herzogenaurach • Organized employee education events and Brand days • Played a key role in initiatives designed to increase brand awareness and support adidas’ market positioning

Education

Master Architect at University of Belgrade
September 16, 2015 - June 1, 2020
Bachelor studies in Architecture at Faculty of Architecture, University of Belgrade
January 11, 2030 - March 14, 2026
Master's studies in Interior Architecture at Faculty of Architecture, University of Belgrade
January 11, 2030 - March 14, 2026
Bachelor's degree in Architecture at University of Belgrade, Faculty of Architecture
January 11, 2030 - March 14, 2026
Master's degree in Interior Architecture at University of Belgrade, Faculty of Architecture
January 11, 2030 - March 14, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Media & Entertainment, Retail, Manufacturing, Professional Services, Software & Internet, Education