Available to hire
Hi, I’m Pat Gibson, a growth-focused marketing leader with 13+ years of experience driving profitable growth for DTC and ecommerce brands. I specialize in paid media strategy, creative testing, and funnel optimization, and I have managed over $200M in spend across Meta, TikTok, Google, Reddit, CTV, and display. I blend data-driven decisions with creative instincts to design scalable programs that accelerate revenue while improving profitability.
I partner with cross-functional teams to optimize customer journeys, build reusable frameworks, and lead cross-channel initiatives for brands in fashion, beauty, wellness, and tech. My work spans paid social, UGC-driven creative testing, full-funnel planning, and cross-functional collaboration, delivering sustainable growth for startups and established brands alike.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Spanish; Castilian
Advanced
Work Experience
Growth Marketer (Marketer in Residence) at MarketerHire
August 1, 2024 - PresentSelected as top 1% growth expert after a rigorous vetting process. Scaled DTC and app clients from $10K to $2M+ monthly budgets. Launched and optimized Meta and Google campaigns achieving more than 40% ROAS lift. Led creative testing sprints resulting in a 30% reduction in CAC within 90 days for a wellness app.
Founder / Growth Consultant at Pat Gibson LLC
October 1, 2019 - PresentFounded a consultancy serving clients including P.F. Chang’s, Snapchat MX, Jameson, and others. Launched growth systems for DTC brands and mobile apps, scaling several from zero to seven-figure revenues. Reduced customer acquisition costs by over 25% using UGC, influencer, and paid strategies. Developed viral referral systems and first-time user experiences that improved retention by 15-20%.
Head of Growth at Bickster
June 30, 2024 - July 8, 2025Led growth initiatives for a portfolio of 20+ apps including Rizz AI, Chatster AI, and Walkster. Managed seven-figure monthly budgets across Google, Apple Search Ads, Facebook, TikTok, and Bing. Implemented growth frameworks that enhanced user retention and reduced churn by 25%.
Growth Mentor / Entrepreneur in Residence at 500 Startups
August 1, 2023 - July 8, 2025Advised portfolio startups on user acquisition, retention, and fundraising strategies. Assisted founders in optimizing CAC and LTV and preparing growth metrics for investor pitch presentations.
Paid Social Lead at Wavemaker
February 28, 2023 - July 8, 2025Managed a $30 million media budget for Pernod Ricard brands such as Jameson, Absolut, and Malibu. Launched integrated campaigns across Facebook, Instagram, Twitter, Pinterest, Reddit, and Snapchat. Contributed to record sales years for multiple brands in the portfolio.
Co-Founder & CMO at Rapchat
September 30, 2019 - July 8, 2025Co-founded a music creation app that grew to over 15 million users worldwide. Raised $3.5 million in venture funding and led user acquisition and brand strategy efforts.
Social Media Strategist at Resolution Media
November 30, 2015 - July 8, 2025Led paid social campaigns for Intel’s US consumer business across all major platforms.
Social Media Strategist at Centro
July 31, 2015 - July 8, 2025Managed over $10 million in paid social campaigns for clients including Hyatt, Toyota, MuscleMilk, and Under Armour.
Digital Marketing Consultant, Social Media at Rise Interactive
December 31, 2014 - July 8, 2025Led paid campaigns for Sports Authority, ULTA, and Miami Children’s Hospital.
Sr. Account Manager at Intern Sushi
September 30, 2013 - July 8, 2025Scaled employer acquisition to over 10,000 accounts including major clients like Warner Music, US Soccer, and Billboard.
Independent Consultant – Senior Growth Marketer at Pat Gibson Growth & Performance Marketing Leader
January 1, 2021 - PresentIndependent consultant delivering growth marketing leadership for 25+ DTC and ecommerce brands; led Meta and TikTok ad strategy, creative briefs, and ongoing optimization with budgets from $50K to $2M+ per month; built scalable frameworks for creative iteration, landing page testing, and cohort-based LTV tracking.
Senior Media Buyer at PF Chang's
January 1, 2025 - October 9, 2025Scaled Meta and Google campaigns with budgets to $3.5M+/mo; led full-funnel planning, creative briefs, and audience targeting across key SKUs; contributed to record digital sales year for Pernod Ricard brands.
Co-founder & CMO at RapChat
January 1, 2020 - October 9, 2025Co-founded a music-creation app, growing from zero to 15M+ users with lean, iterative UA; managed all paid media, influencer partnerships, and onboarding funnels; led seed funding efforts featured by Forbes, TechCrunch, and Apple.
Paid Media Lead at Wavemaker
January 1, 2023 - October 9, 2025Scaled Meta spend to $3M+/mo during peak brand campaigns for Pernod Ricard; led full-funnel planning, creative briefs, and audience targeting across key SKUs.
Paid Media Strategist at Centro / Rise Interactive / Resolution Media
January 1, 2015 - October 9, 2025Cut teeth on performance media across Facebook, Twitter, Pinterest, Google and programmatic; clients included Ultra Beauty, McDonald's, Hyatt, Hyundai, Gatorade, Intel US and more.
Senior Growth Marketer at Marketing Hire / Independent Contractor
January 1, 2021 - November 25, 2025Partnered with 25+ DTC and ecommerce brands across fashion, beauty, wellness, and tech. Led Meta and TikTok ad strategy, created creative briefs, and drove ongoing optimization with budgets from $50K to $2M+ per month, collaborating cross-functionally with product, design, and analytics to scale revenue and profitability.
Senior Media Buyer at P.F. Chang’s
January 1, 2025 - January 1, 2025Scaled Meta and Google campaigns to $3.5M/month; built and owned a creative testing framework that improved CTR by 45% and reduced CPA by 32%; led national rollout campaigns and geo-targeted promotions, while managing media buys and partner relationships.
Co-founder & CMO at Rapchat
January 1, 2020 - January 1, 2020Founded a music-creation app and grew it from 0 to 15M+ users with lean, iterative UA strategy. Managed all paid media, influencer partnerships, onboarding funnels, and led seed funding efforts; the company was featured by Forbes, TechCrunch, and Apple.
Paid Media Lead at Wave Maker – Pernod Ricard (Jameson, Absolut+)
January 1, 2023 - January 1, 2023Scaled Meta spend to $3M+/mo during peak brand campaigns; developed a scalable creative testing framework that improved CTR and reduced CPA; led full-funnel planning and audience targeting across key SKUs for Pernod Ricard brands.
Paid Media Strategist at Centro / Rise Interactive / Resolution Media
January 1, 2015 - January 1, 2015Gained foundational experience in paid media across Facebook, Twitter, Pinterest, and Google; worked with clients including Ulta Beauty, McDonald’s, Hyatt, Hyundai, Gatorade, Intel US, and more.
Education
Bachelor of Arts at Northwestern University
August 13, 2007 - June 15, 2011B.A. at Northwestern University
January 1, 2007 - December 31, 2011B.A. at Northwestern University
January 11, 2030 - October 9, 2025B.A. at Northwestern University
January 11, 2030 - November 25, 2025Qualifications
Industry Experience
Software & Internet, Consumer Goods, Gaming, Media & Entertainment, Retail, Travel & Hospitality, Professional Services
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