Pat Gibson

Available to hire

Hi, I’m Pat Gibson, a growth-focused marketing leader with 13+ years of experience driving profitable growth for DTC and ecommerce brands.

About

Hi, I’m Pat Gibson, a growth-focused marketing leader with 13+ years of experience driving profitable growth for DTC and ecommerce brands. I specialize in paid media strategy, creative testing, and funnel optimization, and I have managed over $200M in spend across Meta, TikTok, Google, Reddit, CTV, and display. I blend data-driven decisions with creative instincts to design scalable programs that accelerate revenue while improving profitability.

I partner with cross-functional teams to optimize customer journeys, build reusable frameworks, and lead cross-channel initiatives for brands in fashion, beauty, wellness, and tech. My work spans paid social, UGC-driven creative testing, full-funnel planning, and cross-functional collaboration, delivering sustainable growth for startups and established brands alike.

  • Joined January 2025

Languages

  • EnglishFluent
  • Spanish; CastilianAdvanced

Industry experience

  • Software & Internet
  • Consumer Goods
  • Gaming
  • Media & Entertainment
  • Retail
  • Travel & Hospitality
  • Professional Services

More experts

Projects · 1

Resume
  • Creative Director
  • Digital Marketer
  • Media Coordinator

Work experience· 20 roles

Senior Media Buyer · P.F. Chang’sJan 2025 – Jan 2025 · 1 mo

Scaled Meta and Google campaigns to $3.5M/month; built and owned a creative testing framework that improved CTR by 45% and reduced CPA by 32%; led national rollout campaigns and geo-targeted promotions, while managing media buys and partner relationships.

Senior Media Buyer · PF Chang'sJan 2025 – Oct 2025 · 10 mos

Scaled Meta and Google campaigns with budgets to $3.5M+/mo; led full-funnel planning, creative briefs, and audience targeting across key SKUs; contributed to record digital sales year for Pernod Ricard brands.

Growth Marketer (Marketer in Residence) · MarketerHireAug 2024 – Present · 2 yrs 4 mos

Selected as top 1% growth expert after a rigorous vetting process. Scaled DTC and app clients from $10K to $2M+ monthly budgets. Launched and optimized Meta and Google campaigns achieving more than 40% ROAS lift. Led creative testing sprints resulting in a 30% reduction in CAC within 90 days for a wellness app.

Head of Growth · BicksterJun 2024 – Jul 2025 · 1 yr 2 mos
Growth Mentor / Entrepreneur in Residence · 500 StartupsAug 2023 – Jul 2025 · 2 yrs
Paid Social Lead · WavemakerFeb 2023 – Jul 2025 · 2 yrs 6 mos
Paid Media Lead · Wave Maker – Pernod Ricard (Jameson, Absolut+)Jan 2023 – Jan 2023 · 1 mo
Paid Media Lead · WavemakerJan 2023 – Oct 2025 · 2 yrs 10 mos

Education

Bachelor of Arts · Northwestern University2007 – 2011
B.A. · Northwestern University2007 – 2011
B.A. · Northwestern University2030 – 2025
B.A. · Northwestern University2030 – 2025

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