Previously Fashion Photographer then many years as Head of Marketing for blue chip fmcg beauty brands, able to create brands from commodities through to tech, from concept to launch across many industries. Master at Luxury Brand Architecture , Brand Stretching, and Collaborations. Have also advised Fashion and art Magazines, Strong Brand and Product Portfolio management, cross cultural partnerships, overseen ad campaigns, video production.…

Philippe Mihailovich

Previously Fashion Photographer then many years as Head of Marketing for blue chip fmcg beauty brands, able to create brands from commodities through to tech, from concept to launch across many industries. Master at Luxury Brand Architecture , Brand Stretching, and Collaborations. Have also advised Fashion and art Magazines, Strong Brand and Product Portfolio management, cross cultural partnerships, overseen ad campaigns, video production.…

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Skills

Experience Level

Work Experience

Strategic Brand Advisor at HAUTeLUXE
January 1, 2010 - Present
Lead-Author of Haute 'Luxury' Branding and strategic Brand (problem-solution) advisor to CEOs of haute houses and branding agencies; guides brand architecture, brand stretching, and luxury strategy across sectors (jewellery, fashion, fragrance, leather goods, hospitality, champagne, diamonds). Engaged in confidential partnerships and high-profile collaborations; educator and author; creator of the HAUTeLUXE pyramid and promoter of ethical luxury.
Co-Founder/President at Couture Brands, London & New York
January 1, 1992 - December 31, 2009
Creation and management of volume-prestige hairdresser and fashion designer and retail brands across the UK, North America and France; retailers included Monsoon, Boots, Sainsbury’s, Harrods, Anthropologie, Galeries Lafayette, Le Bon Marché, Lush and others; built a portfolio across fashion, beauty, and luxury retail; pioneered brand stretching and umbrella branding concepts.
Head of Consumer Marketing; Euro-Brand Group Controller at Wella Great Britain
January 1, 1988 - December 31, 1991
Turned around declining Consumer division by rationalising portfolio and relaunching portfolio; grew operating profits by +139% in 2 years; led European Advertising strategy (with BBDO) and NPD; directed transnational EU brand strategy; acquired Sebastien (USA).
Marketing Director, New Ventures at British Telecom Enterprises
January 1, 1988 - Present
Marketing Director, New Ventures: Premium-rate Audiotext Services and branding of entertainment phone numbers; development of Pre-Internet Virtual Brands; division shut down by parliament for attracting too many teenagers and office workers who are not the subscribers.
NIVEA Marketing Manager, UK & Commonwealth at Smith & Nephew
January 1, 1986 - December 31, 1987
Repositioned NIVEA away from general purpose to umbrella branding strategy beginning with sub-brands Nivea Visage and Nivea Body; re-connected brand to Beiersdorf; NIVEA became the world’s top personal care brand.
Group Product Manager; Brand Management at Bristol-Myers Consumer Products
January 1, 1982 - December 31, 1985
Marketing personal care brands across multiple language markets; classical marketing training; early-stage brand management experience.
Assistant Fashion Retail Store Manager at TFG, South Africa
July 1, 1981 - December 31, 1981
Fast/Track Graduate Training Program

Education

PhD Researcher at Surrey European School of Management
January 1, 1993 - January 1, 1994
Post-Graduate Diploma in Advanced Marketing at Wits Business School, University of the Witwatersrand
January 1, 1985 - January 1, 1986
B.A. Industrial Psychology & Social Anthropology at University of the Witwatersrand
January 1, 1978 - January 1, 1981
Dip. Digital Film/Video Arts at New York
January 1, 1998 - January 1, 1998

Qualifications

MEDINGE Global Brand Expert Thinktank
January 1, 2009 - January 1, 2019
Advisory Board, Open University Business School UK for PhD Brand Research Group
January 1, 1992 - December 31, 1996
The Luxury Society member
January 1, 2010 - May 3, 2026

Industry Experience

Media & Entertainment, Retail, Education, Professional Services, Travel & Hospitality, Other

Skills

Experience Level