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Strategic social media executive with 10+ years leading multi-platform content strategies for sports, entertainment, and culturally resonant brands. Proven expertise in building brand engagement at the intersection of sports, culture, and identity through data-driven strategy and innovative storytelling. Deep understanding of audience development, platform optimization, and cross-functional collaboration across editorial, video, and marketing teams.…Strategic social media executive with 10+ years leading multi-platform content strategies for sports, entertainment, and culturally resonant brands. Proven expertise in building brand engagement at the intersection of sports, culture, and identity through data-driven strategy and innovative storytelling. Deep understanding of audience development, platform optimization, and cross-functional collaboration across editorial, video, and marketing teams.

Philip Barnett

PRO

Social Media Freelancer, Brand Strategist, Social Media Manager, +3

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Strategic social media executive with 10+ years leading multi-platform content strategies for sports, entertainment, and culturally resonant brands. Proven expertise in building brand engagement at the intersection of sports, culture, and identity through data-driven strategy and innovative storytelling. Deep understanding of audience development, platform optimization, and cross-functional collaboration across editorial, video, and marketing teams.…Strategic social media executive with 10+ years leading multi-platform content strategies for sports, entertainment, and culturally resonant brands. Proven expertise in building brand engagement at the intersection of sports, culture, and identity through data-driven strategy and innovative storytelling. Deep understanding of audience development, platform optimization, and cross-functional collaboration across editorial, video, and marketing teams.

Available to hire

Los Angeles, United States

Strategic social media executive with 10+ years leading multi-platform content strategies for sports, entertainment, and culturally resonant brands. Proven expertise in building brand engagement at the intersection of sports, culture, and identity through data-driven strategy and innovative storytelling. Deep understanding of audience development, platform optimization, and cross-functional collaboration across editorial, video, and marketing teams.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Director, Social Media at Dentsu Creative

February 1, 2023 - Present

Senior Director, Social Media at MeUndies

September 1, 2022 - February 28, 2023

Director, Social Media at Social House, INC

February 1, 2022 - September 30, 2022

Senior Social Media Strategist at Whistle Sports

July 1, 2020 - September 30, 2022

Audience Engagement Editor at ESPN

September 2, 2019 - July 31, 2020

Brand Social Media Director at Dentsu Creative (Apple TV)

February 1, 2023 - November 19, 2025

Led the strategic development of Apple TV's brand identity across Instagram, TikTok, Threads, Facebook, and YouTube, driving 166% engagement growth. Directed award-winning campaigns for flagship titles including Killers of the Flower Moon and Silo, integrating organic and paid efforts. Partnered with talent and internal teams to produce bespoke content strategies, resulting in a significant increase in brand visibility and engagement.

Senior Director, Brand Social at HOORAE

February 1, 2025 - February 1, 2025

Developed brand and social media strategy for Isa Rae, HOORAE, and all of Rae’s businesses and investments (RAEDIAO, Color Creative, Hilltop Coffee, Sienna Naturals, et al.). Wrote social and digital strategy for One Of Them Days, a film produced by Isa Rae starring KeKe Palmer and SZA. The OOTD campaign drove 35M impressions and 1.2M impressions with seven percent follower growth across HOORAÉ-owned and operated channels. Produced more than 120 pieces of content for HOORAÉ channels and an additional 200 pieces of content for SONY to promote the OOTD campaign across organic and paid channels.

Director, Social Media & Brand Strategy at Social House, Inc.

January 1, 2023 - January 1, 2023

Directed strategy across multiple clients including Amazon Style, LA Kings, and VAIO, achieving an 89% increase in campaign efficiency. Led new business strategy, generating over $10M in agency revenue by securing high-profile clients and optimizing service offerings. Managed end-to-end execution across organic, paid, and performance channels, ensuring seamless integration and maximizing campaign impact.

Director, NBA Content at FanSided

February 1, 2022 - February 1, 2022

Led all NBA coverage for FanSided, managing 34 individual teams and national blogs. Blogs saw an average of 38% MoM growth during my tenure as Director of NBA Content. Created trainings for organic social content for blogs and social media managers to keep feeds across the network active, relevant, and on-brand.

Senior Social Media Strategist at Whistle Sports

September 1, 2022 - September 1, 2022

Grew owned social audiences by 109% and launched cross-platform brand extensions with athletes and creators. Developed and monetized Twitter, generating $1.2M in revenue over a nine-month span. Produced video content and editorial series for YouTube, Snapchat, and TikTok.

Audience Engagement Editor at ESPN

January 1, 2021 - January 1, 2021

Crafted engagement and content strategy for major tentpole sports events (Super Bowl, NBA Finals), enhancing brand visibility. Led push alerts and social coverage during the sports hiatus in early 2020, increasing click-through by 37%. Developed and executed real-time social media strategies, driving significant audience engagement during key sports moments.