Astra Creative Audio: audio plugin brand from zero to launch

Role: Founder, product director and sound designer.

Brief: build an audio-software brand for producers, from the first idea to the first sale.

What I made:

• A catalogue of 10 plugins for macOS and Windows (VST3, AU, Standalone): Astra Sampler FX, five compressors (A-2A, A-3A, A-2Bus, A-76, Astrassor), four EQs (A-Pre EQ, A-Channel EQ, A-Program EQ, A-500) and A-Vocal FX.
• Astra Sampler FX: sampler with WARP, chop mode, FX keys, 18 factory packs recorded by me and 15 ‘Planets’ from guest producers.
• Brand identity, website, launch campaigns, ads and short-form content; subscription and perpetual-licence models.

Result: Sampler FX launched in August 2026, 10K followers on Instagram, and a featured campaign with Audio Plugin Deals in November 2026.

https://www.twine.net/signin