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Hi, I’m Phumelela Mzobe, a Bachelor of Commerce student specializing in Marketing Management at the University of Pretoria. I’m passionate about understanding consumer behavior and crafting integrated marketing campaigns that resonate across digital and on-the-ground channels. I thrive on turning data into actionable insights and creating engaging content that strengthens brand presence. So far I’ve gained hands-on experience as a Marketing Intern at Bioplus where I helped with branding and in-store activations, and as a Media & Communications Volunteer with Tuks FM, where I contributed to on-set video shoots and campus activation events. I enjoy collaborating with teams to boost brand visibility and driving growth through thoughtful, data-driven campaigns.…Hi, I’m Phumelela Mzobe, a Bachelor of Commerce student specializing in Marketing Management at the University of Pretoria. I’m passionate about understanding consumer behavior and crafting integrated marketing campaigns that resonate across digital and on-the-ground channels. I thrive on turning data into actionable insights and creating engaging content that strengthens brand presence. So far I’ve gained hands-on experience as a Marketing Intern at Bioplus where I helped with branding and in-store activations, and as a Media & Communications Volunteer with Tuks FM, where I contributed to on-set video shoots and campus activation events. I enjoy collaborating with teams to boost brand visibility and driving growth through thoughtful, data-driven campaigns.

Phumelela Mzobe

Social Media Manager, Digital Marketer, Marketing Strategist, +2

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Hi, I’m Phumelela Mzobe, a Bachelor of Commerce student specializing in Marketing Management at the University of Pretoria. I’m passionate about understanding consumer behavior and crafting integrated marketing campaigns that resonate across digital and on-the-ground channels. I thrive on turning data into actionable insights and creating engaging content that strengthens brand presence. So far I’ve gained hands-on experience as a Marketing Intern at Bioplus where I helped with branding and in-store activations, and as a Media & Communications Volunteer with Tuks FM, where I contributed to on-set video shoots and campus activation events. I enjoy collaborating with teams to boost brand visibility and driving growth through thoughtful, data-driven campaigns.…Hi, I’m Phumelela Mzobe, a Bachelor of Commerce student specializing in Marketing Management at the University of Pretoria. I’m passionate about understanding consumer behavior and crafting integrated marketing campaigns that resonate across digital and on-the-ground channels. I thrive on turning data into actionable insights and creating engaging content that strengthens brand presence. So far I’ve gained hands-on experience as a Marketing Intern at Bioplus where I helped with branding and in-store activations, and as a Media & Communications Volunteer with Tuks FM, where I contributed to on-set video shoots and campus activation events. I enjoy collaborating with teams to boost brand visibility and driving growth through thoughtful, data-driven campaigns.

Available to hire

Hi, I’m Phumelela Mzobe, a Bachelor of Commerce student specializing in Marketing Management at the University of Pretoria. I’m passionate about understanding consumer behavior and crafting integrated marketing campaigns that resonate across digital and on-the-ground channels. I thrive on turning data into actionable insights and creating engaging content that strengthens brand presence.

So far I’ve gained hands-on experience as a Marketing Intern at Bioplus where I helped with branding and in-store activations, and as a Media & Communications Volunteer with Tuks FM, where I contributed to on-set video shoots and campus activation events. I enjoy collaborating with teams to boost brand visibility and driving growth through thoughtful, data-driven campaigns.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Marketing Intern at Bioplus

July 1, 2025 - December 1, 2025

Executed primary and secondary research to understand consumer behavior and industry trends in the energy drinks segment; analyzed collected data to produce clear insights that informed branding and communication decisions; created a targeted digital campaign concept to increase brand awareness and consumer engagement within the energy drinks segment; designed an in-store experiential activation focused on boosting customer interaction and supporting sales growth.

Media & Communications Volunteer at Tuks FM

September 1, 2025 - Present

Assisted with on-set video recordings of artist interviews to support broadcast content creation; captured and documented campus Power Play activation events for promotional use; edited short-form videos to enhance digital and social media content.

Marketing Intern — Integrated Brand Communication at Bioplus

July 1, 2025 - December 1, 2025

Conducted primary and secondary research to understand consumer behavior and industry trends in the energy drinks segment. Analyzed data to generate insights informing branding and communication decisions. Created a targeted digital campaign concept to boost brand awareness and consumer engagement within the energy drinks segment. Designed an in-store experiential activation to enhance customer interaction and support sales growth.