Hi, I’m Zhuohui Z.—a cross-border e-commerce operator with 4+ years of TikTok Shop experience. I help build DTC brands from 0 to 1, managing diverse product categories such as teaware, panda plush toys, incense, insect specimens, and hip-hop necklaces. I specialize in TikTok Shop operations, live commerce, Shopify store development, brand strategy, content creation, and full-funnel growth. I’ve delivered measurable results in overseas markets (US, UK, Middle East, SEA) and currently run my own cross-border company, leading end-to-end DTC projects.
I’m passionate about turning creative ideas into actionable growth plans, coordinating creators and studios for paid campaigns, and crafting authentic storytelling that resonates with Western audiences while honoring local cultures.
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