Hi, I’m Zhuohui Z.—a cross-border e-commerce operator with 4+ years of TikTok Shop experience. I help build DTC brands from 0 to 1, managing diverse product categories such as teaware, panda plush toys, incense, insect specimens, and hip-hop necklaces. I specialize in TikTok Shop operations, live commerce, Shopify store development, brand strategy, content creation, and full-funnel growth. I’ve delivered measurable results in overseas markets (US, UK, Middle East, SEA) and currently run my own cross-border company, leading end-to-end DTC projects. I’m passionate about turning creative ideas into actionable growth plans, coordinating creators and studios for paid campaigns, and crafting authentic storytelling that resonates with Western audiences while honoring local cultures.

Hi, I’m Zhuohui Z.—a cross-border e-commerce operator with 4+ years of TikTok Shop experience. I help build DTC brands from 0 to 1, managing diverse product categories such as teaware, panda plush toys, incense, insect specimens, and hip-hop necklaces. I specialize in TikTok Shop operations, live commerce, Shopify store development, brand strategy, content creation, and full-funnel growth. I’ve delivered measurable results in overseas markets (US, UK, Middle East, SEA) and currently run my own cross-border company, leading end-to-end DTC projects. I’m passionate about turning creative ideas into actionable growth plans, coordinating creators and studios for paid campaigns, and crafting authentic storytelling that resonates with Western audiences while honoring local cultures.

Available to hire

Hi, I’m Zhuohui Z.—a cross-border e-commerce operator with 4+ years of TikTok Shop experience. I help build DTC brands from 0 to 1, managing diverse product categories such as teaware, panda plush toys, incense, insect specimens, and hip-hop necklaces. I specialize in TikTok Shop operations, live commerce, Shopify store development, brand strategy, content creation, and full-funnel growth. I’ve delivered measurable results in overseas markets (US, UK, Middle East, SEA) and currently run my own cross-border company, leading end-to-end DTC projects.

I’m passionate about turning creative ideas into actionable growth plans, coordinating creators and studios for paid campaigns, and crafting authentic storytelling that resonates with Western audiences while honoring local cultures.

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Language

English
Advanced
Chinese
Fluent

Work Experience

TikTok Shop & DTC E-commerce Operator at Tianshu Cross-border
January 1, 2023 - Present
Led cross-border e-commerce projects including independent site development and TikTok live selling for multiple categories (tea sets, forged wheels, handmade Zippo shells, pet cleaning products, Tibetan cultural products, and smart parking systems). Built complete Shopify stores within 7 days, covering theme setup, copywriting, page structure, SEO basics, and product mapping. Created livestream SOPs and promotional scripts to drive stable GMV growth. Coordinated overseas creators, UGC studios, and micro-influencers for paid collaborations and product seeding. Developed market-entry strategies for the Middle East, US, and Southeast Asia. Managed 6+ client projects simultaneously with budgets and timelines. Founded and manage a cross-border e-commerce company focusing on TikTok Shop operations, DTC growth, and independent site development.
Freelance E-commerce Consultant at Freelance (Remote)
January 1, 2022 - Present
Provided consulting and operations for Chinese suppliers expanding overseas. Optimized store conversions, live scripts, product angles, and localized storytelling. Produced marketing content (brand stories, blog articles, product introductions) for US/UK audiences.
TikTok Shop & DTC E-commerce Operator at Tianshu Cross-border (Chengdu, China)
January 1, 2023 - Present
Led multiple cross-border e-commerce projects, including independent Shopify store builds (7 days), live-stream SOPs, traffic strategies, and paid creator collaborations. Coordinated overseas creators and micro-influencers, developed market-entry plans for the US, UK, Middle East, and SEA, and managed 6+ client projects concurrently while overseeing TikTok Shop operations and DTC brand growth.

Education

Bachelor of Science at Jiangxi University of Science and Technology
January 11, 2030 - April 8, 2026
Bachelor's Degree at Jiangxi University
January 11, 2030 - April 8, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Software & Internet, Media & Entertainment, Professional Services, Wholesale & Distribution