I’m a Graphic Designer and Illustrator based in Melbourne, Australia, with a strong focus on branding and packaging design, illustration and editorial design.
My work is driven by a passion for visual storytelling and the ability to transform ideas into clear, engaging, and impactful design solutions. With solid experience in digital design and content visual design, I have developed creative content for social media, digital and editorial design, and marketing campaigns — guiding projects from initial concept and planning through to completion and production. I enjoy collaborating with teams and clients to ensure every design outcome aligns with brand strategy and communicates effectively.
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Logo design for BADA, a Korean restaurant inspired by the ocean and traditional Korean cuisine.
The identity combines a refined wordmark with a minimalist seafood symbol, using cool blue tones to evoke freshness, depth, and authenticity. The result is a clean, modern, and versatile logo system suitable for signage, menus, and digital applications.
This project involved the creation of a complete brand identity system for ÜNI – Learn, Play, Cafe, a family-focused space that combines learning, play, and hospitality, developed in collaboration with a creative agency.
The brand was designed to feel playful, warm, and imaginative, appealing to both children and parents. The visual identity includes a bold wordmark, a flexible color system, custom illustrations, and a clear typographic hierarchy, allowing the brand to scale across sub-brands such as Play, Learn, Party, and Cafe.
The result is a cohesive and scalable identity, supported by comprehensive brand guidelines to ensure consistency across digital, print, signage, and physical environments.
BETBOSS — Logo & Brand Identity Design
This project involved the creation of a visual identity and logo design for BETBOSS, a sports betting tipster platform focused on digital and social media.
The brand was designed to convey confidence, authority, and performance, using a bold monogram, a high-contrast black and white base, and neon green accents to reflect energy, profit, and the competitive nature of sports betting. The identity was applied across social media graphics, performance posts, and promotional content, ensuring strong visual consistency and high impact in digital environments.
The result is a clean, modern, and scalable brand identity built to stand out in the fast-paced world of online sports betting.
his is a selection from my illustration portfolio, showcasing a range of projects developed across editorial, educational, and creative contexts. These works explore different styles, techniques, and visual narratives, adapting to the needs of each project—from character creation and world-building to illustrations applied to books, print materials, and digital formats. Each piece reflects a strong focus on concept, detail, and clear visual communication.
This project involved full creative design and illustration work for the children’s book Joaquin’s Angry Drawings (26–28 pages), written by Juliana Salazar Borda and published independently. I was responsible for:
Illustrating the main and supporting characters throughout the book.
Designing and laying out the full interior to support narrative flow and readability.
Creating and designing the book cover with an engaging visual concept.
Adapting the book into three different language versions, maintaining visual consistency and typographic harmony across editions.
The visual style blends playful, expressive characters with clear composition and emotional storytelling, making the book inviting and accessible for young readers.
BRANDING
Aroma is a design project that embodies the essence of an authentic French bakery through its artisanal products and processes. Its minimalist and linear style conveys the elegance and authenticity of the premium bakery complemented by the strategic use of color to highlight the superior quality and its artisanal products. Every detail of the Aroma’s visual identity tells the story of the meticulous selection of ingredients and precise preparation, uniting tradition with a contemporary vision of French bakery excellence. The name aroma evokes the sensorial experience of its products, with a delicious artisanal aroma that resonates with the nostalgic charm of French bakeries.
PACKAGING, BRANDING
A visual strategy was developed focused on transmitting elegance and purity to reflect the unique characteristics of natural water that springs from a rock spring in the Andes mountains.
Minimalism and the use of lines were prioritized to create the logo and give a distinctive touch to the product through the illustration of the mountains. A color palette was selected that evokes the purity of water and bottle sizes were designed with distinctive features while maintaining a coherent image. The result is a minimalist design with a premium touch but accessible to all with special health benefits thanks to its mineral characteristics.
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