I’m a Graphic Designer and Illustrator based in Melbourne, Australia, with a strong focus on branding and packaging design, illustration and editorial design.
My work is driven by a passion for visual storytelling and the ability to transform ideas into clear, engaging, and impactful design solutions. With solid experience in digital design and content visual design, I have developed creative content for social media, digital and editorial design, and marketing campaigns — guiding projects from initial concept and planning through to completion and production. I enjoy collaborating with teams and clients to ensure every design outcome aligns with brand strategy and communicates effectively.
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PULP — Brand Identity & Creative Direction
PULP is a hip hop nightclub based in Melbourne, Australia, built around music, accessibility and community. Known for its underground atmosphere, free entry and affordable drinks, the club brings together people from different backgrounds through a shared connection to hip hop culture while providing a space for both established and emerging artists.
The rebrand was developed to create a stronger and more consistent visual identity while preserving the character and community that have always defined PULP. The objective was not to reinvent the club, but to evolve its visual presence — connecting its existing audience with a new generation of artists and clubgoers.
The creative direction is built around RAW FREQUENCY, a concept that represents the instinctive energy, rhythm and intensity of the PULP experience. Inspired by mixtape culture, street typography and contemporary underground graphics, the identity translates the atmosphere of the club into a flexible visual system driven by typography, contrast, texture and movement.
Typography plays a central role throughout the identity, creating a distinctive voice through scale, repetition and expressive compositions. A monochromatic black and white palette, combined with raw photography, flash, grain and high contrast, reinforces the nocturnal and underground character of the brand.
Motion extends this language into the digital environment through fast cuts, rhythmic transitions and dynamic typography, reflecting the energy and unpredictability of a night at PULP.
The identity was developed across the logo, typography, photography, motion, social media, digital communication and website experience, creating a cohesive system capable of evolving alongside the club and its community.
More than a visual refresh, the project positions PULP as an active part of Melbourne’s underground hip hop scene — a nightlife space where music, artists, people and culture exist on the same frequency.
his is a selection from my illustration portfolio, showcasing a range of projects developed across editorial, educational, and creative contexts. These works explore different styles, techniques, and visual narratives, adapting to the needs of each project—from character creation and world-building to illustrations applied to books, print materials, and digital formats. Each piece reflects a strong focus on concept, detail, and clear visual communication.
SKELTCH is a contemporary stationery brand built around raw materials, analogue tools and creating by hand. The identity explores a tactile and functional visual language through bold typography, warm tones, rough textures and simple graphic elements inspired by print, paper and everyday studio tools.
The brand is designed for people who still value the physical side of the creative process — sketching, cutting, writing, testing and building ideas away from the screen. SKELTCH embraces imperfection, process and experimentation, creating a visual identity that feels direct, practical and slightly raw rather than overly polished.
Offline, on purpose.
BRANDING
Aroma is a design project that embodies the essence of an authentic French bakery through its artisanal products and processes. Its minimalist and linear style conveys the elegance and authenticity of the premium bakery complemented by the strategic use of color to highlight the superior quality and its artisanal products. Every detail of the Aroma’s visual identity tells the story of the meticulous selection of ingredients and precise preparation, uniting tradition with a contemporary vision of French bakery excellence. The name aroma evokes the sensorial experience of its products, with a delicious artisanal aroma that resonates with the nostalgic charm of French bakeries.
PACKAGING, BRANDING
A visual strategy was developed focused on transmitting elegance and purity to reflect the unique characteristics of natural water that springs from a rock spring in the Andes mountains.
Minimalism and the use of lines were prioritized to create the logo and give a distinctive touch to the product through the illustration of the mountains. A color palette was selected that evokes the purity of water and bottle sizes were designed with distinctive features while maintaining a coherent image. The result is a minimalist design with a premium touch but accessible to all with special health benefits thanks to its mineral characteristics.
This project involved the creation of a complete brand identity system for ÜNI – Learn, Play, Cafe, a family-focused space that combines learning, play, and hospitality, developed in collaboration with a creative agency.
The brand was designed to feel playful, warm, and imaginative, appealing to both children and parents. The visual identity includes a bold wordmark, a flexible color system, custom illustrations, and a clear typographic hierarchy, allowing the brand to scale across sub-brands such as Play, Learn, Party, and Cafe.
The result is a cohesive and scalable identity, supported by comprehensive brand guidelines to ensure consistency across digital, print, signage, and physical environments.
This project involved full creative design and illustration work for the children’s book Joaquin’s Angry Drawings (26–28 pages), written by Juliana Salazar Borda and published independently. I was responsible for:
Illustrating the main and supporting characters throughout the book.
Designing and laying out the full interior to support narrative flow and readability.
Creating and designing the book cover with an engaging visual concept.
Adapting the book into three different language versions, maintaining visual consistency and typographic harmony across editions.
The visual style blends playful, expressive characters with clear composition and emotional storytelling, making the book inviting and accessible for young readers.
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