I am Pieter Haijen, a seasoned digital marketing professional with over 26 years of experience blending IT consultancy, sales, and digital marketing. I am passionate about leveraging technology, data, AI, and automation to drive measurable B2B business growth and enjoy continuous learning and experimenting with innovative tools. I thrive in collaborative environments where I can combine my technical, commercial, and strategic skills to optimize campaigns and deliver scalable, data-driven marketing results. Outside work, I love hiking, learning piano, and staying up to date with technology trends while balancing quality time with my family.

Pieter Haijen

I am Pieter Haijen, a seasoned digital marketing professional with over 26 years of experience blending IT consultancy, sales, and digital marketing. I am passionate about leveraging technology, data, AI, and automation to drive measurable B2B business growth and enjoy continuous learning and experimenting with innovative tools. I thrive in collaborative environments where I can combine my technical, commercial, and strategic skills to optimize campaigns and deliver scalable, data-driven marketing results. Outside work, I love hiking, learning piano, and staying up to date with technology trends while balancing quality time with my family.

Available to hire

I am Pieter Haijen, a seasoned digital marketing professional with over 26 years of experience blending IT consultancy, sales, and digital marketing. I am passionate about leveraging technology, data, AI, and automation to drive measurable B2B business growth and enjoy continuous learning and experimenting with innovative tools.

I thrive in collaborative environments where I can combine my technical, commercial, and strategic skills to optimize campaigns and deliver scalable, data-driven marketing results. Outside work, I love hiking, learning piano, and staying up to date with technology trends while balancing quality time with my family.

See more

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
See more

Language

Dutch
Fluent
English
Advanced
French
Advanced

Work Experience

Digital Marketing Manager / SEM Specialist at Alludo
July 1, 2025 - July 22, 2025
Led global B2B marketing initiatives for software brands such as Parallels, CorelDRAW, MindManager, and WinZip. Developed and optimized cross-channel campaigns across Google Ads, LinkedIn, Quora, Reddit, Taboola, and YouTube, focusing on lead generation and reducing Cost Per Lead (CPL). Leveraged SEM expertise, data analysis, and experimentation to increase leads and reduce CPL. Integrated AI tools and automation to streamline reporting and enhance strategic development. Drove consistent marketing growth by combining technical knowledge with creative execution and data-driven insights.
Digital Marketing Expert/ SEO/SEA & SEM at Coachieving
April 1, 2017 - Present
Provided comprehensive digital strategy, SEO audits, performance marketing, and web analytics support to SMEs. Improved client lead generation and ad performance through hands-on consulting and data-driven recommendations. Managed independent coaching and marketing projects, translating strategic insights into actionable outcomes. Leveraged technical and sales expertise to guide clients in transforming marketing strategy into measurable action. Delivered customized workshops and technical marketing solutions tailored to small and mid-sized businesses.
All round IT Consultant/ Technical support Consultant at Various Companies
July 1, 2017 - July 22, 2025
Provided expert technical support and troubleshooting in diverse high-tech environments for clients such as D’Ieteren, Proximus, European Commission, Atos Origin, and Ausi Belgium. Demonstrated rapid learning and adaptability by quickly mastering new technical systems and business processes to ensure efficient project integration and support.
Sales & business developer / Technical sales representative at Various Companies
January 1, 2005 - July 22, 2025
Developed and presented tailored hardware and software solutions by thoroughly understanding customer needs and business objectives. Drove business growth by building strong client relationships and crafting compelling, creatively-driven value propositions.

Education

TSO Applied Informatics at O.L.V van de Ham Institute, Mechelen, Belgium
January 1, 1997 - December 31, 1997

Qualifications

AI Engineering, Context engineering, RAGs
January 1, 2024 - December 31, 2025
SEO learnings
January 1, 2017 - December 31, 2025
PPC Pro courses
January 1, 2017 - December 31, 2025
B2B Representative Marketing/Sales
January 1, 2015 - December 31, 2015
Windows server 2008
January 1, 2013 - December 31, 2013
Cisco CCNA
January 1, 2012 - December 31, 2012
Linux Professional Certified
January 1, 2010 - December 31, 2010
Python Pandas
January 1, 2024 - January 1, 2025

Industry Experience

Software & Internet, Professional Services, Telecommunications, Consumer Goods, Government