Pieter Haijen

Led global B2B marketing initiatives for software brands such as Parallels, CorelDRAW, MindManager, and WinZip. Developed and optimized cross-channel campaigns across Google Ads, LinkedIn, Quora, Reddit, Taboola, and YouTube, focusing on lead generation and reducing Cost Per Lead (CPL). Leveraged SEM expertise, data analysis, and experimentation to increase leads and reduce CPL. Integrated AI tools and automation to streamline reporting and enhance strategic development. Drove consistent marketing growth by combining technical knowledge with creative execution and data-driven insights.

Provided expert technical support and troubleshooting in diverse high-tech environments for clients such as D’Ieteren, Proximus, European Commission, Atos Origin, and Ausi Belgium. Demonstrated rapid learning and adaptability by quickly mastering new technical systems and business processes to ensure efficient project integration and support.

Provided comprehensive digital strategy, SEO audits, performance marketing, and web analytics support to SMEs. Improved client lead generation and ad performance through hands-on consulting and data-driven recommendations. Managed independent coaching and marketing projects, translating strategic insights into actionable outcomes. Leveraged technical and sales expertise to guide clients in transforming marketing strategy into measurable action. Delivered customized workshops and technical marketing solutions tailored to small and mid-sized businesses.