I'm the strategist you bring in when marketing feels chaotic and you need someone who can see the whole picture, build the system, and execute it without hand-holding. Over the past 10 years, I've worked with 15+ brands across LATAM and the US—from startups to established businesses—turning unclear goals into clear growth paths with measurable ROI. I diagnose what's broken, design what's missing, and optimize what's already working. My clients come to me when they need someone who understands business strategy as much as marketing tactics—and can actually get it done. I lead end-to-end digital strategies that align with business goals, drive measurable ROI, and build scalable systems. I can own marketing strategy and execution, train teams, and collaborate with agencies or work independently. I'm open to part-time, contract, or project-based roles and thrive in fast-paced, results-driven environments.

Pilar Arias Fornara

I'm the strategist you bring in when marketing feels chaotic and you need someone who can see the whole picture, build the system, and execute it without hand-holding. Over the past 10 years, I've worked with 15+ brands across LATAM and the US—from startups to established businesses—turning unclear goals into clear growth paths with measurable ROI. I diagnose what's broken, design what's missing, and optimize what's already working. My clients come to me when they need someone who understands business strategy as much as marketing tactics—and can actually get it done. I lead end-to-end digital strategies that align with business goals, drive measurable ROI, and build scalable systems. I can own marketing strategy and execution, train teams, and collaborate with agencies or work independently. I'm open to part-time, contract, or project-based roles and thrive in fast-paced, results-driven environments.

Available to hire

I’m the strategist you bring in when marketing feels chaotic and you need someone who can see the whole picture, build the system, and execute it without hand-holding. Over the past 10 years, I’ve worked with 15+ brands across LATAM and the US—from startups to established businesses—turning unclear goals into clear growth paths with measurable ROI. I diagnose what’s broken, design what’s missing, and optimize what’s already working. My clients come to me when they need someone who understands business strategy as much as marketing tactics—and can actually get it done.

I lead end-to-end digital strategies that align with business goals, drive measurable ROI, and build scalable systems. I can own marketing strategy and execution, train teams, and collaborate with agencies or work independently. I’m open to part-time, contract, or project-based roles and thrive in fast-paced, results-driven environments.

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Language

English
Advanced
Spanish; Castilian
Fluent
Portuguese
Beginner

Work Experience

Digital Marketing Strategist & Consultant at Freelance
January 1, 2015 - Present
Lead end-to-end digital marketing strategies for diverse clients including e-commerce brands, agencies, educational institutions, and B2B companies. Plan and execute paid media campaigns (Meta Ads, Google Ads, and LinkedIn Ads); design and implement sales funnels, email marketing automation, and CRM systems; conduct brand audits and market positioning analysis; lead creative development and content strategy; train internal teams on digital marketing best practices; manage campaign budgets and optimize ROI.
Marketing Manager (Contract) | Institutional & Government Projects at Uruguay & Colombia Projects (Agency Partnerships: Mural, DONMIL, LemonCode, Pandora)
January 1, 2019 - December 31, 2024
Selected for high-impact projects requiring strategic marketing leadership and execution. Led digital marketing for government and cultural initiatives, including Ministerio de Educación y Cultura campaigns (Nuestra Amalia; ReBuscados), Federación Uruguaya de Karting, Congreso Panamericano de Veterinarios, and Parque Explora with Alcaldía de Medellín (ReJunte).
Marketing Assistant at Busco Jobs
January 1, 2015 - December 31, 2017
Managed social media across LATAM markets, email marketing campaigns, database management, content creation, and Google AdSense campaigns. Led innovation research and external communications.
Instructor | Marketing & Design at Various Institutions
January 1, 2014 - Present
Teaches digital marketing strategy, Photoshop, and creative tools at institutions including the National Institute of Gardening and Landscaping, Sinergia Lab, and private clients.

Education

Master's Degree in Commercial Management & Marketing at CER Universidad Rey Juan Carlos, Spain
January 1, 2017 - December 31, 2019
Bachelor's Degree in Communication - Advertising Specialization at Universidad de la República (UDELAR), Uruguay
January 1, 2011 - December 31, 2015
Digital Commercial Marketing Strategist at Private Institutions, Mexico
January 1, 2022 - December 31, 2022
Graphic Design Certificate at BIOS, Uruguay
January 1, 2014 - December 31, 2014

Qualifications

Google Ads & Social Ads planning, advanced campaign management
January 1, 2020 - December 15, 2025
Digital Marketing Analyst - Professional School
January 1, 2020 - December 15, 2025
Digital Commercial Marketing Strategist
January 1, 2022 - December 15, 2025
Photography & Cinematography
January 1, 2015 - December 15, 2025

Industry Experience

Education, Professional Services, Retail, Software & Internet, Travel & Hospitality