Hi, I'm Pille Lõugas, a marketing professional with over a decade of experience helping brands grow through digital marketing, PR and product marketing. I’ve led campaigns for B2B and B2C fintech products, automotive brands, and consumer services, always focusing on growth, measurement, and compelling storytelling. Outside of work, I enjoy dancing, downhill skiing, traveling, reading, psychology, and biohacking. I’m curious, fast to learn, and always eager to take on new challenges.…

Pille Lõugas

Hi, I'm Pille Lõugas, a marketing professional with over a decade of experience helping brands grow through digital marketing, PR and product marketing. I’ve led campaigns for B2B and B2C fintech products, automotive brands, and consumer services, always focusing on growth, measurement, and compelling storytelling. Outside of work, I enjoy dancing, downhill skiing, traveling, reading, psychology, and biohacking. I’m curious, fast to learn, and always eager to take on new challenges.…

Available to hire

Hi, I’m Pille Lõugas, a marketing professional with over a decade of experience helping brands grow through digital marketing, PR and product marketing. I’ve led campaigns for B2B and B2C fintech products, automotive brands, and consumer services, always focusing on growth, measurement, and compelling storytelling.

Outside of work, I enjoy dancing, downhill skiing, traveling, reading, psychology, and biohacking. I’m curious, fast to learn, and always eager to take on new challenges.

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Skills

Experience Level

Language

Estonian
Fluent
English
Fluent
Spanish; Castilian
Intermediate
Russian
Intermediate

Work Experience

Owner / CMO at Mindful Marketing OÜ
July 1, 2022 - Present
Leading marketing services and consultation including marketing audit, strategy creation & execution, search engine marketing, social media marketing, email marketing, content marketing, influencer marketing, and marketing trainings.
PR & Digital Marketing Lead at ESTO Group
November 1, 2023 - April 1, 2024
Leading digital marketing activities of fintech products (B2B and B2C payment solutions and B2C credit products); planning marketing budget, campaigns, materials; media planning/buying; PR strategy; press relations.
Product Marketing Manager at ESTO Group
April 1, 2022 - November 1, 2023
Leading marketing activities of fintech products; participation in strategic planning and budget planning; campaigns, materials; PR activities and marketing tech projects.
PR and Marketing Coordinator at Eurostauto OÜ
September 1, 2012 - April 1, 2022
Coordination of marketing activities for car brands Mazda and Nissan; planning and implementing campaigns; media planning and buying; PR, events, partnerships; website administration; Google Ads, analytics; direct mailings/e-newsletters.
Marketing Coordinator at Inchcape Motors Estonia OÜ
March 1, 2006 - January 1, 2012
Planning and implementing marketing activities for Jaguar, Land Rover and Mazda; budget planning; events; in-house marketing; liaison with media and agencies; product launches and exhibitions.
Managerial Assistant at OÜ Arktik
April 1, 2004 - March 1, 2006
Secretarial tasks, management assistance, personnel tasks, agency coordination, marketing-related activities.
Secretary - Administrator (practice) at AS Rakvere Metsamajand
June 1, 1998 - August 1, 1998
Secretarial tasks, phone handling, correspondence, administrative support.

Education

Master of Science at TalTech College of Information and Technology
September 1, 2019 - June 1, 2020
Bachelor's degree at Estonian Business School
January 1, 1999 - January 1, 2003
Secondary Education at Rakvere Gymnasium
January 1, 1987 - January 1, 1999

Qualifications

Püsiühendus – chatGPT
April 11, 2023 - December 6, 2025
Learn with Google – Web pages encouraging sales, SEO, Google My Business, video marketing, starting with a web shop, SEM in Google Ads, social media efficiency, efficient e-mail marketing, digital marketing strategy
March 15, 2023 - April 20, 2023
Learn with Google – Web pages encouraging sales, SEO, Google My Business, video marketing, starting with a web shop, SEM in Google Ads, social media efficiency, efficient e-mail marketing, digital marketing strategy
April 7, 2021 - May 19, 2021
Conference of Social Media 'On line' – Best Marketing and Äripäev
January 1, 2019 - January 1, 2019
Conference of digital marketing 'Best Internet' – Best Marketing and Äripäev
January 1, 2017 - January 1, 2017
Marketing Conference 'Password' – Best Marketing and Äripäev
January 1, 2014 - January 1, 2014
Estonian Business School training 'About finances to a non-financist' (3 modules)
January 1, 2014 - January 1, 2014
Marketing Institute – Internet marketing
January 1, 2014 - January 1, 2014

Industry Experience

Professional Services, Media & Entertainment, Software & Internet, Retail

Skills

Experience Level