I am a friendly Senior Creative Designer with more than 20 years’ experience in the graphic design industry in Australia and the UK. My work has predominantly been client-side, leading end-to-end print and digital design across multiple channels to help brands communicate clearly and confidently. As a highly organised professional, I have led design departments and traffic-managed workflows for global brands. I’m proficient in Adobe Creative Suite and have web design skills with WordPress and Shopify. I value ongoing learning and regularly attend courses to stay ahead in typography, UX, and copywriting.…

Pip Antoon

I am a friendly Senior Creative Designer with more than 20 years’ experience in the graphic design industry in Australia and the UK. My work has predominantly been client-side, leading end-to-end print and digital design across multiple channels to help brands communicate clearly and confidently. As a highly organised professional, I have led design departments and traffic-managed workflows for global brands. I’m proficient in Adobe Creative Suite and have web design skills with WordPress and Shopify. I value ongoing learning and regularly attend courses to stay ahead in typography, UX, and copywriting.…

Available to hire

I am a friendly Senior Creative Designer with more than 20 years’ experience in the graphic design industry in Australia and the UK. My work has predominantly been client-side, leading end-to-end print and digital design across multiple channels to help brands communicate clearly and confidently.

As a highly organised professional, I have led design departments and traffic-managed workflows for global brands. I’m proficient in Adobe Creative Suite and have web design skills with WordPress and Shopify. I value ongoing learning and regularly attend courses to stay ahead in typography, UX, and copywriting.

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Language

English
Fluent
Italian
Beginner

Work Experience

Graphic Designer at Casella Family Brands
February 1, 2010 - October 31, 2024
Managed the design department, creating work for domestic sales, communications, and marketing teams, as well as overseas markets including Canada, UK, China, Singapore, Philippines, and South America. Designed POS, packaging, advertisements, and wine labels for domestic and international markets. Implemented EDMs for multiple brands under Casella Family Brands. Acted as key contact for printers and suppliers, negotiating prices within budget constraints. Liaised with international markets to produce country-specific POS, merchandise, packaging, and advertising. Designed and produced the company newsletter for over 500 readers. Created presentations and POS templates using Canva. Guided design elements of the corporate website. Developed a creative briefing template to ensure clear communication between departments.
Freelance Graphic Designer at London based agency
November 1, 2008 - April 30, 2009
Provided freelance graphic design services supporting various businesses' in-house design functions as required. Produced high-quality print and digital assets demonstrating adaptable and versatile skills.
Sales Negotiator at Foxtons
January 1, 2007 - December 31, 2008
Managed property sales in Putney and surrounding suburbs. Negotiated and liaised with legal teams, clients, and applicants to ensure smooth property transactions. Achieved top negotiator status in the south. Maintained a database of over 50 applicants.
Freelance Graphic Designer at Marks & Spencer
January 1, 2007 - December 31, 2007
Designed the Christmas catalogue and provided design support for in-house departments.
Graphic Designer at Casella Family Brands
January 1, 2005 - December 31, 2007
Designed company newsletter, packaging and supported Asian, US, and Canadian markets as well as in-house departments. Sourced quotes, liaised with suppliers, managed projects from inception to completion including press checks for yellow tail labels and artwork maintenance.
Senior Graphic Designer at The Area News
January 1, 2002 - December 31, 2005
Managed the production department and two designers. Implemented and managed the new in-house design studio. Designed award-winning newspaper ads and page layouts for news features.
Graphic Designer at Casella Family Brands
February 1, 2010 - October 1, 2024
Managing the design department which involves creating work for domestic sales, communications, marketing teams, and overseas markets including Canada, UK, China, Singapore, Philippines, and South America. Designing POS, packaging, advertisements, wine labels for domestic and international markets, and EDMs for multiple brands. Negotiating prices with printers and suppliers while adhering to budgets. Liaising with international markets and local printers/suppliers to produce country-specific POS, merchandise, packaging and advertising for various products. Designing and producing company newsletter, creating presentations and templates, guiding design elements of corporate website, and developing a creative briefing template.
Freelance Graphic Designer at London based agency
November 1, 2008 - April 1, 2009
Freelance graphic design work supporting in-house design functions for various businesses producing high quality print and digital assets.
Sales Negotiator at Foxtons
January 1, 2007 - December 31, 2008
Selling property in Putney and surrounding suburbs, negotiating and liaising with legal teams, clients and applicants. Maintained a database of more than 50 applicants and achieved top negotiator status in the south.
Freelance Graphic Designer at Marks & Spencer
January 1, 2007 - December 31, 2007
Design of the Christmas catalogue and design support for in-house departments.
Graphic Designer at Casella Family Brands
January 1, 2005 - December 31, 2007
Design of company newsletter, packaging design and design support for Asian, US and Canadian markets, sourcing quotes, liaising with suppliers, maintaining label artwork.
Senior Graphic Designer at The Area News
January 1, 2002 - December 31, 2005
Managed production department and two designers, implemented and managed new in-house design studio, designed award-winning newspaper ads and page layouts for news features.
Freelance Graphic Designer
January 1, 2025 - Present
Freelance graphic design focusing on branding, logo design, and visual assets for print and digital platforms; collaborates with clients to develop distinctive brand identities and deliver high-quality designs.
Freelance Graphic Designer
November 1, 2008 - April 1, 2009
Freelance graphic design through a London-based agency; produced high-quality print and digital assets for various clients.

Education

Bachelor of Industrial Design at Canberra University
January 1, 1999 - December 31, 2002
Bachelor of Industrial Design at Canberra University
January 1, 1999 - December 31, 2002
Bachelor of Industrial Design at Canberra University
January 1, 1999 - January 1, 2002

Qualifications

Completed courses in UX, typography, WordPress and writing effective copy
January 11, 2030 - July 3, 2025
UX Course
January 11, 2030 - July 3, 2025
Typography Course
January 11, 2030 - July 3, 2025
WordPress Course
January 11, 2030 - July 3, 2025
Writing Effective Copy Course
January 11, 2030 - July 3, 2025

Industry Experience

Consumer Goods, Retail, Media & Entertainment, Real Estate & Construction, Wholesale & Distribution, Manufacturing, Professional Services
    uniE621 'Say 'it' with [yellow tail]' Wobblers
    I created this wobbler for Valentine’s Day for the Australian market. We needed a catchy tagline for the promotion so I came up with ‘Say 'it' with yellow tail]’. These wobblers were well received and subsequently used over the following few Valentine’s Day promotions. graphicdesigner branding design designer yellowtailwine…
    uniE621 Say 'it' with [yellow tail]
    I created this bomb burst for Valentine’s Day for the Australian market. We needed a catchy tagline for the promotion so I came up with ‘Say 'it' with yellow tail]’. These bomb bursts were well received and subsequently used over the following few Valentine’s Day promotions. graphicdesigner branding design designer yellowtailwine…
    paper Redlands Vodka Label Design and Key Visual

    Redlands Vodka was a new product for Casella at the time, branching out from the standard wine that they were founded on.
    I had free rein with this one. I ended up going for a more traditional design which they loved!

    paper Poets Lager/Beer POS

    I designed a suite of POS and online ads to showcase the new Poets range of products in the Australian market.

    paper Style It Up Logo & Business Cards

    Rachael Mackenzie came to me at the beginning of 2024 with her new business idea. She wanted a logo and business cards to promote her fashion styling startup called ‘Style It Up’.
    I gave her a range of fonts and colours to choose from and I then devised the coat hanger as part of the logo and we chose a winning design!
    I had Rachael’s business cards printed on a 350gsm matt stock with double sided cello glaze and a spot gloss on the front logo and copy.

    paper [yellow tail] Bubbles Launch

    We needed bomb bursts and wobblers to accompany the launch of the new [yellow tail] Bubbles. I came up the tagline and some eye-catching designs which were stuck onto case stacks and in fridges in-store to help with brand awareness.

    paper Casella Family Brands 50th Anniversary Newsletter

    In 2019, Casella celebrated it’s 50th anniversary. I was tasked with creating the newsletter for this milestone.
    This newsletter was distributed across the company’s 500+ employees along with 50+ distributors around the world.

    paper [yellow tail] 20th Anniversary Newsletter

    In 2021, [yellow tail] celebrated it’s 20th birthday. I was tasked with creating the newsletter for this.
    This newsletter was distributed across the company’s 500+ employees along with 50+ distributors around the world and is still used as a reference point for new starters in the business.