Pixaël — Visual Identity & Brand Universe

Creation of the visual identity and creative direction for Pixaël, a visual creation studio based in France.

This project defines the brand atmosphere, visual language, tone, image direction and overall creative universe of Pixaël.

The goal is to build a coherent premium identity across digital platforms, combining graphic design, brand storytelling, AI-assisted visuals and a distinctive editorial aesthetic.

The project includes:

• brand positioning and visual direction
• logo and identity thinking
• premium image atmosphere
• social media visual consistency
• creative storytelling
• AI-assisted brand imagery
• visual coherence across online communication