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Hi, I'm Plamena - a senior social media manager and content strategist with a passion for turning data into engaging stories. Over the years, I've led cross-functional teams and delivered high-impact campaigns for brands like Purdy & Figg, Tropic Skincare, Unilever, and Domino's. I excel at growing online communities, forging influencer partnerships, and turning creative ideas into scalable content across TikTok, Instagram, and beyond. I love shaping authentic brand voices, optimizing content for performance, and collaborating across disciplines—from creative to analytics—to drive measurable results.…Hi, I'm Plamena - a senior social media manager and content strategist with a passion for turning data into engaging stories. Over the years, I've led cross-functional teams and delivered high-impact campaigns for brands like Purdy & Figg, Tropic Skincare, Unilever, and Domino's. I excel at growing online communities, forging influencer partnerships, and turning creative ideas into scalable content across TikTok, Instagram, and beyond. I love shaping authentic brand voices, optimizing content for performance, and collaborating across disciplines—from creative to analytics—to drive measurable results.

Plamena Gencheva

Social Media Manager, Copywriter, Content Creator, +2

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Hi, I'm Plamena - a senior social media manager and content strategist with a passion for turning data into engaging stories. Over the years, I've led cross-functional teams and delivered high-impact campaigns for brands like Purdy & Figg, Tropic Skincare, Unilever, and Domino's. I excel at growing online communities, forging influencer partnerships, and turning creative ideas into scalable content across TikTok, Instagram, and beyond. I love shaping authentic brand voices, optimizing content for performance, and collaborating across disciplines—from creative to analytics—to drive measurable results.…Hi, I'm Plamena - a senior social media manager and content strategist with a passion for turning data into engaging stories. Over the years, I've led cross-functional teams and delivered high-impact campaigns for brands like Purdy & Figg, Tropic Skincare, Unilever, and Domino's. I excel at growing online communities, forging influencer partnerships, and turning creative ideas into scalable content across TikTok, Instagram, and beyond. I love shaping authentic brand voices, optimizing content for performance, and collaborating across disciplines—from creative to analytics—to drive measurable results.

Available to hire

Hi, I’m Plamena - a senior social media manager and content strategist with a passion for turning data into engaging stories. Over the years, I’ve led cross-functional teams and delivered high-impact campaigns for brands like Purdy & Figg, Tropic Skincare, Unilever, and Domino’s. I excel at growing online communities, forging influencer partnerships, and turning creative ideas into scalable content across TikTok, Instagram, and beyond.

I love shaping authentic brand voices, optimizing content for performance, and collaborating across disciplines—from creative to analytics—to drive measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Freelance Copywriter at Self-employed

September 1, 2017 - Present

Managed and contributed to the social media channels, blogs, and websites of multiple brands; ensured consistent messaging and alignment with overall marketing strategies.

Senior Social Media Manager at Purdy & Figg

November 1, 2024 - November 1, 2025

Award-winning copywriter and social media strategist; led end-to-end social media strategy, content production, and community management; drove growth and engagement across platforms including TikTok and Instagram; built cross-functional teams.

Senior Social Media Manager at Tropic Skin Care

March 1, 2023 - November 1, 2024

Led Tropic Skin Care social media across platforms; planned and executed high-impact campaigns; grew engagement and online audience.

Content & Community Manager at Oliver Agency / U-Studio

October 1, 2021 - March 1, 2023

Managed content and community for multiple brands; scoped influencer partnerships; produced content playbooks; grew social communities; cross-channel strategy and governance.

Marketing Assistant at Red Miracle Group / Domino's

November 1, 2020 - October 1, 2021

Supported marketing campaigns; analytics; digital content; email marketing; coordinated cross-functional teams.