Ingela Norlander
Bilingual by heritage, creative by nature. An esthete driven by a curiosity that's graced me with business savviness.
About
Bilingual by heritage, creative by nature. An esthete driven by a curiosity that’s graced me with business savviness.
I’m a Jack of All Trades with a healthy dose of commercial sense, a love for developing concepts and brands, a penchant for writing (obviously), and all kinds of collaborations. I’m a classic copywriter who has kept up with today’s fast-paced communication by studying, practising, and participating whenever I get the opportunity.
While working at Pierce, I created master copy and campaigns for three online stores and several brands, in both English and Swedish. 3 Campaigns with 39 banners and 9 emails a week for three stores in two languages. (Add annual and quarterly campaigns, branding activities, and articles/natives, etc.)
Every campaign involved at least Banners, Email, SoMe, and Paid social.
As a content manager, I have worked predominantly with WordPress, Adobe Commerce (Magento), and HubSpot (CMS Hub), and I am also familiar with Joomla and Shopify.
- 6 years' experience
- Joined January 2026
Languages
- SwedishFluent
- EnglishFluent
Industry experience
- Consumer Goods
- Education
- Gaming
- Non-Profit Organization
- Media & Entertainment
- Retail
- Telecommunications
- Other
Work experience· 4 roles
English Copy and Content Writing
Banners and e-mails Natives Captions for SoMe Release copy for new products (safety equipment and clothes) Web content, etc. Interpreted creative briefs and articles to develop concepts for copywriting tasks. Employed different writing styles and tones in delivering key messages, brand voices and images to target markets for marketing purposes. Managed aspects of copy review and editing for various marketing and communications materials. I also had the opportunity to create new campaigns, the most successful of which was named "Gear Up" to increase sales during January & February, a concept they have made into an annual campaign.
Employer Branding Marketing Content for Website CV updates
Education· 6
Art and Photography
Various Courses Marketing and Entrepreneurship
Digital Marketing with a focus on: Influencer Marketing and Social Shopping.
Lead and develop marketing communications and effectively plan and implement campaigns across mixed media channels, including with the help of AI.
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