Bilingual by heritage, creative by nature. An esthete driven by a curiosity that's graced me with business savviness. I'm a Jack of All Trades with a healthy dose of commercial sense, a love for developing concepts and brands, a penchant for writing (obviously), and all kinds of collaborations. I'm a classic copywriter who has kept up with today's fast-paced communication by studying, practising, and participating whenever I get the opportunity. While working at Pierce, I created master copy and campaigns for three online stores and several brands, in both English and Swedish. 3 Campaigns with 39 banners and 9 emails a week for three stores in two languages. (Add annual and quarterly campaigns, branding activities, and articles/natives, etc.) Every campaign involved at least Banners, Email, SoMe, and Paid social. As a content manager, I have worked predominantly with WordPress, Adobe Commerce (Magento), and HubSpot (CMS Hub), and I am also familiar with Joomla and Shopify.…

Ingela Norlander

Bilingual by heritage, creative by nature. An esthete driven by a curiosity that's graced me with business savviness. I'm a Jack of All Trades with a healthy dose of commercial sense, a love for developing concepts and brands, a penchant for writing (obviously), and all kinds of collaborations. I'm a classic copywriter who has kept up with today's fast-paced communication by studying, practising, and participating whenever I get the opportunity. While working at Pierce, I created master copy and campaigns for three online stores and several brands, in both English and Swedish. 3 Campaigns with 39 banners and 9 emails a week for three stores in two languages. (Add annual and quarterly campaigns, branding activities, and articles/natives, etc.) Every campaign involved at least Banners, Email, SoMe, and Paid social. As a content manager, I have worked predominantly with WordPress, Adobe Commerce (Magento), and HubSpot (CMS Hub), and I am also familiar with Joomla and Shopify.…

Available to hire

Bilingual by heritage, creative by nature. An esthete driven by a curiosity that’s graced me with business savviness.

I’m a Jack of All Trades with a healthy dose of commercial sense, a love for developing concepts and brands, a penchant for writing (obviously), and all kinds of collaborations. I’m a classic copywriter who has kept up with today’s fast-paced communication by studying, practising, and participating whenever I get the opportunity.
While working at Pierce, I created master copy and campaigns for three online stores and several brands, in both English and Swedish. 3 Campaigns with 39 banners and 9 emails a week for three stores in two languages. (Add annual and quarterly campaigns, branding activities, and articles/natives, etc.)
Every campaign involved at least Banners, Email, SoMe, and Paid social.
As a content manager, I have worked predominantly with WordPress, Adobe Commerce (Magento), and HubSpot (CMS Hub), and I am also familiar with Joomla and Shopify.

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Language

Swedish
Fluent
English
Fluent

Work Experience

Copywriter at Benify
August 22, 2022 - June 29, 2023
English Copy and Content Writing
Lead Copywriter at Pierce (XLmoto, 24MX and Sledstore)
October 18, 2018 - May 31, 2020
Banners and e-mails Natives Captions for SoMe Release copy for new products (safety equipment and clothes) Web content, etc. Interpreted creative briefs and articles to develop concepts for copywriting tasks. Employed different writing styles and tones in delivering key messages, brand voices and images to target markets for marketing purposes. Managed aspects of copy review and editing for various marketing and communications materials. I also had the opportunity to create new campaigns, the most successful of which was named "Gear Up" to increase sales during January & February, a concept they have made into an annual campaign.
Marketing & Sales Manager at TecEdge
October 9, 2017 - April 27, 2018
Employer Branding Marketing Content for Website CV updates
Sales & Marketing at AvaMC
March 9, 2015 - October 18, 2018
Product Photography (motorcycles) Content for SoMe and Website Advertising Event planning Customer loyalty activities

Education

Bachelor of Art at Stockholms Konstskola
January 17, 1989 - May 30, 1991
Art and Photography
Various Courses Marketing and Entrepreneurship at Bond University
January 10, 1999 - June 28, 2001
Various Courses Marketing and Entrepreneurship
Certification Social Commerce at IHM Business School
January 12, 2025 - June 8, 2026
Digital Marketing with a focus on: Influencer Marketing and Social Shopping.
Certificate Media Planning for Mixed Media at IHM Business School
September 9, 2024 - December 23, 2024
Lead and develop marketing communications and effectively plan and implement campaigns across mixed media channels, including with the help of AI.
Certificate CRM at IHM Business School
September 16, 2024 - December 23, 2024
Organising, automating, and synchronising the customer management process to improve turnover and profitability, reduce costs, and increase customer loyalty.
Certificate AI-powered Marketing and Communications at IHM Business School
January 6, 2025 - June 5, 2025
A dive into application areas, challenges, opportunities, processes, methodologies and platforms in the market. Also, machine learning which is a central technology for achieving AI.

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Education, Gaming, Non-Profit Organization, Media & Entertainment, Retail, Telecommunications, Other