Custom Magento 2 Salesforce Integration

A leading US sports equipment retailer needed to keep product and pricing data synchronized between Magento 2 and Salesforce CRM. Manual updates for thousands of products and custom options were slow and error-prone.

Plumrocket built a custom two-way integration that automatically syncs products, variations, and prices between Magento and Salesforce. A “Sync with Salesforce” button allows bulk updates and ensures each product and option has a dedicated Salesforce ID.

The result: fully automated synchronization, consistent product data, elimination of manual updates, and a significant reduction in time spent managing thousands of SKUs. This solution streamlined operations, maintained data accuracy, and improved efficiency for the business.