Greek Flavours is an online store offering a wide range of authentic Greek products, from traditional foods to gifts and specialty items, and serving customers worldwide. As mobile traffic became dominant, the team needed to improve their mobile shopping experience and performance.
Because Magento 2 doesn’t natively support AMP (Accelerated Mobile Pages), it was challenging to implement a fast, lightweight mobile version of their site using out‑of‑the‑box tools. Greek Flavours chose Plumrocket’s Magento 2 AMP solution to overcome performance limitations and deliver highly optimized mobile pages.
After AMP implementation, mobile pages became extremely fast and lightweight, with average load times dropping to around 0.4 seconds compared to about 3 seconds on a standard responsive theme. This led to a 50% increase in mobile traffic and a 2× jump in mobile conversion rate. Improved Core Web Vitals also boosted page experience metrics, contributing to better search visibility and user engagement.
Thanks to the faster mobile experience, Greek Flavours saw healthier revenue growth and stronger customer engagement, with mobile users spending more time browsing and purchasing.
This case demonstrates how implementing AMP on Magento 2 can significantly enhance mobile performance, improve user experience, and drive measurable growth in traffic and conversions.
- eCommerce Developer







