CEO / Creative Director at Self-employed audio-video advertising production company

Led an audio-video advertising production company; responsible for creative direction and executive production of 1000+ radio spots and 400+ video spots; managed campaigns for major clients including Dialog (Orange), Daewoo, Vel Pitar; collaborated with agencies such as Saatchi & Saatchi, Leo Burnett, McCann Erikson, Publicis.

Board Member at UCMR-ADA

Member of the Board of Directors; governance and industry activities related to Romanian music rights.

Board Member at Radio Romania

Member of the Board of Directors.

Co-producer at Rockul Carantinei / Retro Rock show

Co-produced the largest rock project funded by the Ministry of Culture during the pandemic year 2020, involving 50 musicians and 60 technicians.

Founder/CEO of a private audio-video advertising production company; managed operations and creative production including over 1000 radio spots, 400 video spots, documentaries, and corporate films. Served key clients such as Dialog (Orange), Daewoo, Vel Pitar, and collaborated with leading agencies (Satchi & Satchi, Leo Burnett, McCann Erikson, Publicis).

Co-producer at Rockul Carantinei

Co-produced the largest rock project funded by the Ministry of Culture during the pandemic year, involving 50 musicians and 60 technicians.

Co-producer at Retro Rock show

Co-produced the Retro Rock show involving 50 musicians and 60 technicians.

CEO at Private audio-video advertising production company (self-employed)

Led a private audio-video production company; responsible for strategy, creative direction, and project delivery across radio and TV campaigns, documentaries, corporate films, and fiction projects. Directed audio-visual production for major clients such as Dialog (Orange), Daewoo, Vel Pitar, and top agencies (Saatchi & Saatchi, Leo Burnett, McCann Erikson, Publicis). As creative director and executive producer, oversaw more than 1000 radio spots and over 400 video spots.

Board Member at UCMR-ADA ( Romanian Copyright Association )

Board of Directors; contributed to governance of Romanian copyright collective management.

Co-producer at Rockul Carantinei / Retro Rock project

Co-produced the largest rock project funded by the Ministry of Culture during the COVID-19 pandemic, involving 50 musicians and 60 technicians; produced the Retro Rock show.

CEO at Self-owned Audio-Video Advertising Production Company

Founder and CEO of a private audio-video advertising production company (1994-2005). Led end-to-end production for radio spots, video spots, documentaries, corporate films, and fiction projects; built relationships with top clients such as Dialog/Orange, Daewoo, Vel Pitar, and agencies like Saatchi & Saatchi, Leo Burnett, McCann Erikson, Publicis; served as creative director and executive producer on numerous campaigns.

Board Member at UCMR-ADA (Romanian Copyright Association)

Member of the Board of Directors from 2004 to 2018, contributing to rights management and industry initiatives.

Led a private audio-video advertising production company; managed radio spots, video spots, documentaries and corporate films; notable campaigns for Dialog (Orange), Daewoo, Vel Pitar; collaborated with agencies (Saatchi & Saatchi, Leo Burnett, McCann Erikson, Publicis).

Co-producer in 2020 of the Rockul Carantinei project funded by the Ministry of Culture and of the Retro Rock show, involving 50 musicians and 60 technicians.

CEO / Founder at Private audio-video advertising production company

Founder and CEO; managed a private audio-video advertising production company, overseeing strategy, operations and creative direction. Produced over 1000 radio spots and 400 video spots, plus documentaries and corporate films for major clients; long-term campaigns with Dialog (Orange), Daewoo, Vel Pitar, and collaborations with top agencies.

Board of Directors Member at Radio Romania

Member of the Radio Romania Board of Directors; participated in strategic broadcasting decisions.

Creative Director / Freelance Music Producer at Self-employed / Freelance

Creative director and executive producer in audio-video production; provided music production, sound design, and post-production for radio, TV spots, generics, and corporate films; ongoing since 2005.