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I'm a creative graphic designer with expertise in print and digital design, branding, photo editing, events design, motion graphics, and video editing. I’m highly proficient in the Adobe Creative Cloud and enjoy blending hand-drawn and digital illustration to bring ideas to life. I thrive on managing projects from concept to delivery, collaborating with stakeholders at all levels, and delivering brand-consistent work. I’ve led improvements in design standards, created templates to boost productivity, and even self-taught After Effects to deliver product-led animations for our teams. I’m passionate about accessibility, UX, and visual storytelling that supports business goals.…I'm a creative graphic designer with expertise in print and digital design, branding, photo editing, events design, motion graphics, and video editing. I’m highly proficient in the Adobe Creative Cloud and enjoy blending hand-drawn and digital illustration to bring ideas to life. I thrive on managing projects from concept to delivery, collaborating with stakeholders at all levels, and delivering brand-consistent work. I’ve led improvements in design standards, created templates to boost productivity, and even self-taught After Effects to deliver product-led animations for our teams. I’m passionate about accessibility, UX, and visual storytelling that supports business goals.

Michelle Poczapsky

Graphic Designer, Designer, Illustrator, +6

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I'm a creative graphic designer with expertise in print and digital design, branding, photo editing, events design, motion graphics, and video editing. I’m highly proficient in the Adobe Creative Cloud and enjoy blending hand-drawn and digital illustration to bring ideas to life. I thrive on managing projects from concept to delivery, collaborating with stakeholders at all levels, and delivering brand-consistent work. I’ve led improvements in design standards, created templates to boost productivity, and even self-taught After Effects to deliver product-led animations for our teams. I’m passionate about accessibility, UX, and visual storytelling that supports business goals.…I'm a creative graphic designer with expertise in print and digital design, branding, photo editing, events design, motion graphics, and video editing. I’m highly proficient in the Adobe Creative Cloud and enjoy blending hand-drawn and digital illustration to bring ideas to life. I thrive on managing projects from concept to delivery, collaborating with stakeholders at all levels, and delivering brand-consistent work. I’ve led improvements in design standards, created templates to boost productivity, and even self-taught After Effects to deliver product-led animations for our teams. I’m passionate about accessibility, UX, and visual storytelling that supports business goals.

Available to hire

I’m a creative graphic designer with expertise in print and digital design, branding, photo editing, events design, motion graphics, and video editing. I’m highly proficient in the Adobe Creative Cloud and enjoy blending hand-drawn and digital illustration to bring ideas to life.

I thrive on managing projects from concept to delivery, collaborating with stakeholders at all levels, and delivering brand-consistent work. I’ve led improvements in design standards, created templates to boost productivity, and even self-taught After Effects to deliver product-led animations for our teams. I’m passionate about accessibility, UX, and visual storytelling that supports business goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Graphic Designer at Liverpool Victoria Financial Services (LV=)

October 1, 2025 - October 22, 2025

Part of the Brand and Communications team, delivering innovative graphic design for print and digital materials, campaigns, events, internal communications and social media. Managed multiple design projects from ideation to delivery, ensuring brand and user experience were front and centre. Produced high‑quality assets for events (AGMs, conferences, parties, and awards), including large-format print with press passes and site visits. Led the design of LV= Adviser’s 'Reaching Resilience' report and implemented a design standards and brand review system to improve consistency across teams. Self‑taught After Effects to deliver product-led animations; drove 70+ document updates under tight deadlines; supported UX accessibility improvements; created 50+ design templates; contributed to internal DEI comms; awarded 2023 Brand and Comms 'Most Trusted Colleague'.

Digital Marketing Coordinator at Liverpool Victoria Financial Services (LV=)

February 1, 2013 - October 22, 2025

Worked in the eCommerce Digital Marketing team focusing on optimization and development of aggregator channels for General Insurance. Involved in project management, testing and technical changes, performance planning, tracking and reporting, and data analysis. Managed operational and technical activities with internal and external partners; jointly responsible for aggregator relationship management. Liaised with Operations on complaints and CSR queries; created customer journey and user experience reviews. Planned and tracked digital marketing campaigns and ensured content adhered to technical and compliance standards.