Senior Backend PHP / WordPress Engineer | Liel Albums (Israel) — Remote August 2021 — Present - E-commerce Ecosystem Engineering: Architected a modular extension for a complex WooCommerce product environment, implementing a "Single Source of Truth" for 20+ intricate products with cross-template dependencies. Reduced manual maintenance and error probability by 80% through a centralized, component-based architecture. - Legacy System Modernization: Systematically refactored legacy codebases by implementing modern design patterns within outdated core systems. - Leveraged AI-driven engineering (Antigravity) to perform deep audits, ensuring 100% compliance with security and performance standards without breaking backward compatibility. - High-Complexity Data Engineering: Managed a massive Groundhogg CRM infrastructure involving 1500+ custom contact fields and 700+ automated workflows. Focused on data integrity and preventing "logic rot" in complex automation funnels (See LinkedIn Case Study). - Event-Driven Automation Expert: Designed a proprietary scheduling engine using Action Scheduler. This system managed global virtual meeting triggers, reducing administrative overhead by 95% and ensuring reliability in time-sensitive operations (Technical Breakdown on LinkedIn). - Technical Documentation & Transparency: Created comprehensive internal guides to bridge the communication gap between engineering and non-technical stakeholders. My approach focused on eliminating ambiguity, improving team onboarding, and making legacy systems "human-readable." (see my post on LinkedIn)WordPress Developer | Freelance / Project-based — Remote January 2019 — August 2021 - Membership Platform Engineering (Frida Art Community): Architected a membership- driven portal for artists, implementing custom frontend submission workflows and a multi-tier user role management system. - Full-Cycle Web Solution Delivery: Delivered 5+ custom WordPress solutions for various industries. Responsible for the entire development lifecycle, responsive frontend implementation, and maintainable code structures. - WooCommerce Plugin Development & Optimization (BeRocket): Contributed to the feature development and performance tuning of high-traffic WooCommerce plugins. Web Developer / Technical Specialist | Various Companies (Ukraine) May 2016 — December 2018 - Foundation Years: Focused on mastering the WordPress ecosystem, custom theme development, and transitioning legacy websites to modern CMS architectures (e.g., IVT Company). - Technical Translation & Communication: Leveraged background in CS literature translation to provide high-quality documentation and clear communication within development teams.…Senior Backend PHP / WordPress Engineer | Liel Albums (Israel) — Remote August 2021 — Present - E-commerce Ecosystem Engineering: Architected a modular extension for a complex WooCommerce product environment, implementing a "Single Source of Truth" for 20+ intricate products with cross-template dependencies. Reduced manual maintenance and error probability by 80% through a centralized, component-based architecture. - Legacy System Modernization: Systematically refactored legacy codebases by implementing modern design patterns within outdated core systems. - Leveraged AI-driven engineering (Antigravity) to perform deep audits, ensuring 100% compliance with security and performance standards without breaking backward compatibility. - High-Complexity Data Engineering: Managed a massive Groundhogg CRM infrastructure involving 1500+ custom contact fields and 700+ automated workflows. Focused on data integrity and preventing "logic rot" in complex automation funnels (See LinkedIn Case Study). - Event-Driven Automation Expert: Designed a proprietary scheduling engine using Action Scheduler. This system managed global virtual meeting triggers, reducing administrative overhead by 95% and ensuring reliability in time-sensitive operations (Technical Breakdown on LinkedIn). - Technical Documentation & Transparency: Created comprehensive internal guides to bridge the communication gap between engineering and non-technical stakeholders. My approach focused on eliminating ambiguity, improving team onboarding, and making legacy systems "human-readable." (see my post on LinkedIn)WordPress Developer | Freelance / Project-based — Remote January 2019 — August 2021 - Membership Platform Engineering (Frida Art Community): Architected a membership- driven portal for artists, implementing custom frontend submission workflows and a multi-tier user role management system. - Full-Cycle Web Solution Delivery: Delivered 5+ custom WordPress solutions for various industries. Responsible for the entire development lifecycle, responsive frontend implementation, and maintainable code structures. - WooCommerce Plugin Development & Optimization (BeRocket): Contributed to the feature development and performance tuning of high-traffic WooCommerce plugins. Web Developer / Technical Specialist | Various Companies (Ukraine) May 2016 — December 2018 - Foundation Years: Focused on mastering the WordPress ecosystem, custom theme development, and transitioning legacy websites to modern CMS architectures (e.g., IVT Company). - Technical Translation & Communication: Leveraged background in CS literature translation to provide high-quality documentation and clear communication within development teams.WWWW…