Creative Lead & Executive Leadership Head at GenShe RTP

Owned end-to-end brand and creative direction for a community organization, creating a unified visual identity and storytelling framework across events, social media, and partnerships. Produced campaign and event creative using Canva AI and generative design tools to accelerate time-sensitive asset production for workshops, networking events, and fundraising initiatives. Led end-to-end event strategy including planning, budgeting, and talent curation. Guided a cross-functional team of executives, volunteers, and contributors through workshops and creative critique. Developed fundraising and marketing materials for partnerships and sponsorships to expand organizational reach, and represented the organization in local partnerships using audience research and behavioral insight to strengthen engagement.

Founder & Creative Director at Elevenly House Design Studio

Led end-to-end brand identity and creative direction for startup and digital-first clients, developing visual systems, brand guidelines, and campaign assets. Rapidly prototyped campaign visuals and brand explorations using Adobe tools and AI image generation. Partnered with founders and marketing leads to translate business objectives into cohesive brand narratives. Built scalable design systems in Figma to ensure consistency across web, product, and marketing touchpoints while improving designer-to-developer handoff. Conducted competitive and audience research to improve client engagement metrics. Led client-facing workshops and presentations to align stakeholders and accelerate creative sign-off. Managed project lifecycle including budgets, timelines, and mentorship of junior designers and contractors.

UX Designer Student Consultant at Rutgers University

Executed full UX design lifecycle—research, wireframing, prototyping, and developer handoff—for enterprise-scale digital products. Produced high-fidelity prototypes in Figma and Adobe XD, reducing client approval cycles. Used usability testing and heuristic evaluation to identify friction points and improve task success rate. Delivered a legacy platform redesign that reduced bounce rate and generated estimated annual cost savings through improved usability.