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Data-driven CRM and Email Marketing Specialist with 9+ years of experience designing and executing lifecycle, retention, and revenue-focused strategies across SaaS, Retail, Media, FMCG, and B2B enterprises. Expert in building personalized, automated email campaigns, optimizing customer journeys, and leveraging CRM platforms such as Salesforce, HubSpot, Zoho, ActiveCampaign, and Marketing Cloud to drive engagement, retention, and customer lifetime value (CLV). Proven track record in increasing repeat revenue, reducing churn, and delivering measurable ROI across GCC, European, and US markets. Specialties include lifecycle marketing, segmentation and RFM modeling, marketing automation, retention and loyalty programs, omnichannel personalization, and performance analytics. Adept at integrating CRM insights with product, sales, and marketing teams to create seamless customer experiences that scale.…Data-driven CRM and Email Marketing Specialist with 9+ years of experience designing and executing lifecycle, retention, and revenue-focused strategies across SaaS, Retail, Media, FMCG, and B2B enterprises. Expert in building personalized, automated email campaigns, optimizing customer journeys, and leveraging CRM platforms such as Salesforce, HubSpot, Zoho, ActiveCampaign, and Marketing Cloud to drive engagement, retention, and customer lifetime value (CLV). Proven track record in increasing repeat revenue, reducing churn, and delivering measurable ROI across GCC, European, and US markets. Specialties include lifecycle marketing, segmentation and RFM modeling, marketing automation, retention and loyalty programs, omnichannel personalization, and performance analytics. Adept at integrating CRM insights with product, sales, and marketing teams to create seamless customer experiences that scale.

Pooja Sundrani

Marketing Automation Specialist, Growth Marketer, Product Marketer, +2

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Data-driven CRM and Email Marketing Specialist with 9+ years of experience designing and executing lifecycle, retention, and revenue-focused strategies across SaaS, Retail, Media, FMCG, and B2B enterprises. Expert in building personalized, automated email campaigns, optimizing customer journeys, and leveraging CRM platforms such as Salesforce, HubSpot, Zoho, ActiveCampaign, and Marketing Cloud to drive engagement, retention, and customer lifetime value (CLV). Proven track record in increasing repeat revenue, reducing churn, and delivering measurable ROI across GCC, European, and US markets. Specialties include lifecycle marketing, segmentation and RFM modeling, marketing automation, retention and loyalty programs, omnichannel personalization, and performance analytics. Adept at integrating CRM insights with product, sales, and marketing teams to create seamless customer experiences that scale.…Data-driven CRM and Email Marketing Specialist with 9+ years of experience designing and executing lifecycle, retention, and revenue-focused strategies across SaaS, Retail, Media, FMCG, and B2B enterprises. Expert in building personalized, automated email campaigns, optimizing customer journeys, and leveraging CRM platforms such as Salesforce, HubSpot, Zoho, ActiveCampaign, and Marketing Cloud to drive engagement, retention, and customer lifetime value (CLV). Proven track record in increasing repeat revenue, reducing churn, and delivering measurable ROI across GCC, European, and US markets. Specialties include lifecycle marketing, segmentation and RFM modeling, marketing automation, retention and loyalty programs, omnichannel personalization, and performance analytics. Adept at integrating CRM insights with product, sales, and marketing teams to create seamless customer experiences that scale.

Available to hire

Data-driven CRM and Email Marketing Specialist with 9+ years of experience designing and executing lifecycle, retention, and revenue-focused strategies across SaaS, Retail, Media, FMCG, and B2B enterprises. Expert in building personalized, automated email campaigns, optimizing customer journeys, and leveraging CRM platforms such as Salesforce, HubSpot, Zoho, ActiveCampaign, and Marketing Cloud to drive engagement, retention, and customer lifetime value (CLV). Proven track record in increasing repeat revenue, reducing churn, and delivering measurable ROI across GCC, European, and US markets.

Specialties include lifecycle marketing, segmentation and RFM modeling, marketing automation, retention and loyalty programs, omnichannel personalization, and performance analytics. Adept at integrating CRM insights with product, sales, and marketing teams to create seamless customer experiences that scale.

Skills

Email Marketing

Experience Level

Email Marketing

Expert

Language

English

Advanced

Work Experience

CRM Manager at Savant Data System

October 1, 2023 - November 1, 2025

Designed, configured, and executed Zoho CRM for 200+ enterprise B2B retail clients with long sales cycles, structuring models, pipelines, fields, and workflows to track the customer life cycle, product usage, renewals, and expansion opportunities. Developed customer health scoring models within Zoho CRM by combining engagement data, product usage, support interactions, and campaign responses, reducing churn risk by 18%. Created CRM dashboards and reports to monitor adoption, renewal readiness, upsell indicators, and customer engagement, generating a 22% increase in expansion pipeline. Implemented lifecycle-based automation (welcome journeys, feature adoption nudges, renewal reminders, re-engagement campaigns), improving customer retention by 30%. Delivered 25+ CRM-powered QBRs/EBRs to present adoption trends, ROI metrics, renewal forecasts, and expansion opportunities—accelerating 15% faster approvals. Managed CRM relationships and engagement programs for enterprise groups including

CRM & Digital Transformation Manager (B2C eCommerce + Retail)

February 1, 2023 - October 1, 2023

Led CRM initiatives supporting the eCommerce platform launch, driving a 37% revenue uplift through data-driven personalization using Adobe Marketing Cloud. Designed CRM-led retention and loyalty journeys using RFM-based segmentation and data-driven targeting, increasing repeat engagement, customer lifetime value, brand affinity, and driving 20% growth in customer acquisition. Executed automated email and retargeting campaigns, increasing CTR by 18% and improving repeat purchase behavior. Integrated CRM insights with marketing and digital teams, improving customer journey consistency across online & offline channels, resulting in 48% higher customer satisfaction.

CRM & Customer Success Manager – Life cycle & Automation at Zahra Media Group

October 1, 2021 - February 1, 2023

Led CRM initiatives for the Life cycle & Automation across the group's eCommerce portfolio (Everymum.ie, EasyFood.ie) in Wicklow, Ireland. Implemented lifecycle-driven retention and loyalty programs, improved personalized journeys, and aligned CRM with acquisition efforts to drive growth. Enhanced email and retargeting campaigns, improving engagement and repeat purchases while integrating CRM insights with marketing and digital teams to ensure consistency across online and offline channels.

CRM & Product Marketing Manager – B2B Enterprise SaaS at Zoomifier

April 1, 2020 - October 1, 2021

Designed CRM-led onboarding and adoption programs that increased product usage and revenue by 40% in 90 days. Improved active user engagement by 25% through CRM-based usage tracking and personalized communication. Partnered with enterprise clients (NYSE, Concorde) to align CRM data with adoption goals, improving retention and license expansion.

Digital Marketing & CRM – SAP/Salesforce at Extenia Information Technology

October 1, 2015 - April 1, 2020

Crafted CRM-driven marketing automation for SAP and Salesforce prospects, designed lead journeys, case studies, and pre-sales collateral that increased qualified leads by 25%. Led CRM-integrated website redesign and SEO strategy, aligning content, automation, and lead capture to drive 10x website traffic and stronger MQL pipeline.