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I'm a content strategist and growth writer with 6+ years turning words into measurable growth for SaaS and enterprise brands, building content ecosystems that drive organic growth, leads, and brand authority across B2B and B2C spaces. I lead cross-functional teams, craft ICP-aligned strategies, and blend creative instincts with data-driven rigor to deliver impact. Currently pursuing an MBA with a 9.2 GPA, I bring both creative flair and analytical discipline to every brief, delivering scalable content solutions and championing collaboration across teams. I enjoy turning complex ideas into clear narratives and leveraging AI and analytics to continually optimize performance.…I'm a content strategist and growth writer with 6+ years turning words into measurable growth for SaaS and enterprise brands, building content ecosystems that drive organic growth, leads, and brand authority across B2B and B2C spaces. I lead cross-functional teams, craft ICP-aligned strategies, and blend creative instincts with data-driven rigor to deliver impact. Currently pursuing an MBA with a 9.2 GPA, I bring both creative flair and analytical discipline to every brief, delivering scalable content solutions and championing collaboration across teams. I enjoy turning complex ideas into clear narratives and leveraging AI and analytics to continually optimize performance.

Pooja Gupta

Content Strategist, Writer, Growth Marketer, +2

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I'm a content strategist and growth writer with 6+ years turning words into measurable growth for SaaS and enterprise brands, building content ecosystems that drive organic growth, leads, and brand authority across B2B and B2C spaces. I lead cross-functional teams, craft ICP-aligned strategies, and blend creative instincts with data-driven rigor to deliver impact. Currently pursuing an MBA with a 9.2 GPA, I bring both creative flair and analytical discipline to every brief, delivering scalable content solutions and championing collaboration across teams. I enjoy turning complex ideas into clear narratives and leveraging AI and analytics to continually optimize performance.…I'm a content strategist and growth writer with 6+ years turning words into measurable growth for SaaS and enterprise brands, building content ecosystems that drive organic growth, leads, and brand authority across B2B and B2C spaces. I lead cross-functional teams, craft ICP-aligned strategies, and blend creative instincts with data-driven rigor to deliver impact. Currently pursuing an MBA with a 9.2 GPA, I bring both creative flair and analytical discipline to every brief, delivering scalable content solutions and championing collaboration across teams. I enjoy turning complex ideas into clear narratives and leveraging AI and analytics to continually optimize performance.

Available to hire

I’m a content strategist and growth writer with 6+ years turning words into measurable growth for SaaS and enterprise brands, building content ecosystems that drive organic growth, leads, and brand authority across B2B and B2C spaces. I lead cross-functional teams, craft ICP-aligned strategies, and blend creative instincts with data-driven rigor to deliver impact.

Currently pursuing an MBA with a 9.2 GPA, I bring both creative flair and analytical discipline to every brief, delivering scalable content solutions and championing collaboration across teams. I enjoy turning complex ideas into clear narratives and leveraging AI and analytics to continually optimize performance.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Work Experience

Content Manager at Pixelo Digital

September 1, 2025 - November 30, 2025

Led content strategy for five brands, managed a team of four writers and one social media executive, ensured consistent brand voice and editorial quality across outputs. Increased content delivery fourfold, grew social media presence by 23% across managed brands, and implemented on-page and off-page SEO strategies. Presented performance insights to MD/CEO using Power BI dashboards and oversaw content across Magento and WordPress, including social strategy on four platforms. Produced diverse SEO content (blogs, articles, YouTube scripts) across beauty, textile, pharma, education, and B2B markets; helped build website portals and social media pages from scratch; integrated Generative AI into content workflows and proposal accelerators to boost efficiency.

Lead Content Writer at Tidalwave Solutions

June 1, 2024 - July 31, 2025

Developed ICP-aligned content strategy for a SaaS product, driving 10% organic traffic growth and ranking 200+ keywords via topic clusters. Conducted keyword research and SEO analysis; authored blogs and content across multiple domains; led a content team and integrated Generative AI into workflows; managed content across multiple platforms.

Digital Content Writer at Meta Wolf

June 1, 2023 - June 30, 2024

Created digital content for Bengaluru-based brands, producing SEO-driven blogs/articles and supporting overall brand storytelling and content quality across SaaS and consumer domains.