SOCIAL & CREATIVE HEAD at Narrative

Creative content for Google Singapore Branding for startups Building Digital & Social Media

Digital Marketing Manager - Consultant (Narrative) at Beam Suntory

Oversaw all marketing content initiatives (internal and external) across multiple platforms and formats to drive sales, engagement, retention, leads, and positive customer behavior. Ensured brand-on, style/quality/voice consistency and optimized content for search and user experience across online, social, email, point-of-purchase, mobile, video, print, and in-person touchpoints. Mapped short- and long-term content strategies aligned with product and brand milestones; integrated content activities with traditional campaigns. Developed standards, systems and best practices across content creation, distribution, maintenance, retrieval and repurposing, including real-time implementation. Established workflows for requesting, creating, editing, publishing, and retiring content. Ensured consistent global experience with localization/translation strategy. Managed coordination with talent, agencies, and production teams for timely delivery and creative alignment; tracked campaign performance

Social Media & Content Manager at Gaana

Led end-to-end influencer and celebrity marketing efforts across Gaana’s digital presence (Instagram, YouTube, Facebook, Twitter, Snapchat, LinkedIn), driving reach and cultural relevance. Managed celebrity partnerships with artists including Shah Rukh Khan, Deepika Padukone, Neha Kakkar, Tony Kakkar, Armaan Malik, among others to amplify product launches, campaigns and platform milestones. Conceived and executed large-scale content-led campaigns using macro and micro influencers, achieving ~2x growth in social engagement and brand affinity within a year. Negotiated strategic deals, exclusive content features and artist-driven storytelling formats in coordination with labels, agencies and management teams. Developed platform-specific content strategies with podcasters and creators; collaborated across creative, legal and analytics teams for seamless execution, on-brand communication and data-driven insights for optimization. Scripted creator content, ideated celebrity shoots and co

Account Director - Consultant at Hired Digital

Strategized, managed, and ensured quality of content and marketing assets to support client strategies. Briefed talents, managed clients and timelines, and reviewed submitted work. Ensured all assets and strategies adhered to brand and communication standards and were executed in a consistent and professional manner. Understood client expectations and determined success metrics for mutually beneficial long-term relationships. Explored account growth opportunities via a consultative approach and sales proposals. Monitored and evaluated web analytics dashboards and reports to recommend content and marketing strategies. Provided accurate and timely project reporting.

Content Director - Social Media Head at ADTO MICA

Led digital marketing programs and campaign execution for fashion-focused clients, including Amazon Fashion Week in collaboration with FDCI. Managed high-stakes timelines and aligned on brand objectives. Worked closely with Indian designers and fashion models (e.g., Manish Malhotra, Masaba Gupta, Anita Dongre) to conceptualize and execute influencer-led social content and event-driven campaigns. Played a key role shaping fashion-forward social media strategies by integrating influencer narratives with brand messaging across platforms. Oversaw campaign timelines, creative approvals and partner coordination to ensure on-time, on-brand and on-budget delivery. Collaborated with internal teams and external creators to produce visually engaging and culturally relevant content for live events, backstage activations and influencer shoots. Advised clients on digital-first storytelling approaches, tracked performance and delivered post-campaign optimization insights. Managed reporting, insight

Marketing Head at Communications Solutions

Provided leadership for communications solutions, supporting social media and marketing deliverables.

Account Manager at Edlman, Zeno Communications

Worked in marketing and communications roles covering social media and brand communications, including content planning, execution and monitoring across social platforms.

Social Media Manager at DentSU Webchutney

Created and managed social media strategies/content plans for brands. Ensured timely execution, ran and promoted contests, tracked and monitored social platform needs and performance. Strategized and executed long- and short-term brand engagements on social networks. Led blog development (content sourcing/creation) and influencer outreach for clients. Ensured complete brand solutions including designing application workflows and contest management. Tracked, measured and monitored necessary platform activity for brand performance.

Social Media Manager at GCVY / OGVY (as listed: GVG S)

Handled social media marketing and account management responsibilities. (Exact scope not clearly separated in the provided text.)