HI! I’m Polina, a Paris-based UX/UI designer and the creative mind behind POP’S Design Studio _Website not available. Sign in: https://www.twine.net/signup_ After five years partnering with B2B2C clients and diving deep into the world of e-commerce, I launched my studio to focus on turning ideas into clean, intuitive digital experiences with a strong sense of personality. I design websites and logos fueled by curiosity, caffeine, and a soft spot for seamless user flows.

Polina Gusarova

HI! I’m Polina, a Paris-based UX/UI designer and the creative mind behind POP’S Design Studio _Website not available. Sign in: https://www.twine.net/signup_ After five years partnering with B2B2C clients and diving deep into the world of e-commerce, I launched my studio to focus on turning ideas into clean, intuitive digital experiences with a strong sense of personality. I design websites and logos fueled by curiosity, caffeine, and a soft spot for seamless user flows.

Available to hire

HI! I’m Polina, a Paris-based UX/UI designer and the creative mind behind POP’S Design Studio Website not available. Sign in: https://www.twine.net/signup

After five years partnering with B2B2C clients and diving deep into the world of e-commerce, I launched my studio to focus on turning ideas into clean, intuitive digital experiences with a strong sense of personality.

I design websites and logos fueled by curiosity, caffeine, and a soft spot for seamless user flows.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

French
Fluent
Russian
Fluent
English
Advanced
Italian
Advanced

Work Experience

Customer Success & E-merchandising – Fashion & Lifestyle at Choose App - Event Sales Platform
January 1, 2023 - Present
Launched event sales platform; commercial CRM for B2B/B2C; launched events sales, managed product navigation and selection, created visuals, built product pages (300+ per sale), conducted QA tests; Coordinated logistics and managed the full B2B/B2C sales cycle: delivery, returns, disputes; Level 2 & 3 support; Collaborated with Marketing, Product, IT, and Sales teams.
E-commerce Project Manager at L’Intendance
January 1, 2023 - September 9, 2025
Redesigned product catalog on Webflow (4,000 SKUs); categorized, improved user journey, created product pages, implemented cross-sell and up-sell strategies; conducted photo shoots and retouching; analyzed product performance and marketing campaigns: tracked conversion rates, stock turnover, and average order value; contributed to CRM campaigns, optimized landing pages, and created email communications; coordinated between Marketing, Logistics, Customer Service, and Data Analysis teams; managed support tools (Zendesk, chatbot).
Customer Success & E-merchandising at Mode & Lifestyle
January 1, 2023 - Present
Gestion de la relation client et accompagnement des marques; mise en place des ventes événementielles, navigation des ventes, sélection de produits, création de pages produits (300+ fiches/vente), coordination logistique et gestion du cycle de vente B2B/B2C (livraison, retours, litiges, support niveau 2 et 3); participation à la stratégie d'engagement client et amélioration continue des messages et de l'expérience; résultats: augmentation NPS et CSAT dans les segments B2B et B2C; collaboration avec les équipes Marketing, Produit, IT et Sales.
Cheffe de Projet at Saguez & Partners - Manufacture Design
January 1, 2021 - December 31, 2022
Gestion de projets pour des clients grands comptes; rédaction de cahiers des charges; coordination d'équipes internes et externes; suivi des budgets, délais et qualité des livrables.
Cheffe de Projet E-commerce at L’Intendance - Plateforme E-commerce Durable
January 1, 2022 - December 31, 2023
Refonte du catalogue produit Webflow (4 000 SKU): catégorisation, amélioration du parcours utilisateur, création des fiches produits, cross-sell et up-sell; shootings et retouche photos; analyse des performances produits et campagnes marketing (conversions, flux, stock); participation à des campagnes CRM et optimisation des landing pages et des emails; coordination entre marketing, logistique et service client; encadrement des équipes support et amélioration des outils SAV.

Education

Master's Degree in Communication at University of Paris-Saclay, Versailles
January 1, 2018 - January 1, 2020
Bachelor’s Degree in Design at SamGTU, Russia
January 1, 2014 - January 1, 2018
UX/UI Design at Domestica
January 1, 2025 - January 1, 2025
Product Design at Study Kvo
July 1, 2025 - September 1, 2025
Web Design & Webflow at Wagon
October 1, 2025 - October 1, 2025
Mastère en Communication at Université Paris-Saclay, Versailles
January 1, 2018 - January 1, 2020
Bachelor en Design at SamGTU, Russie
January 1, 2014 - January 1, 2018

Qualifications

Product Design
July 1, 2015 - October 1, 2025

Industry Experience

Retail, Software & Internet, Professional Services, Media & Entertainment, Consumer Goods, Wholesale & Distribution, Education
    uniE621 One-page landing – Projet UI Design
    figma UXUI productdesign
    uniE608 DROPP'S - E-commerce website
    ecommerce productdesign UXUI
    uniE608 DROPP'S - Site e-commerce / Landing page
    UXUI productdesign landingpage
    uniE621 Rezolut Responsive design
    Responsive design from an existing desktop mockup webdesigner adaptive figma