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PAVITHRA PRABAKAR

Available to hire

Hi, I'm Pavithra Prabakar, a Strategic SEO Specialist with 3+ years of experience driving organic growth through technical SEO, content strategy, and data-driven optimization.

About

Hi, I’m Pavithra Prabakar, a Strategic SEO Specialist with 3+ years of experience driving organic growth through technical SEO, content strategy, and data-driven optimization.

I translate SEO insights into business impact, improve conversion funnels, and enhance search visibility using GA4, GTM, SEMrush, and AI-driven strategies.

  • 6 years' experience
  • Joined August 2025

Industry experience

  • Software & Internet
  • Professional Services
  • Media & Entertainment
  • Retail
  • Education

Work experience· 9 roles

Freelance SEO & E-commerce Specialist · Freelance – CanadaJan 2023 – Dec 2023 · 1 yr

Managed Shopify SEO strategies; Conducted market research; Executed email campaigns; Optimized product pages.

SEO Executive · BHM Financial Group Inc.Jan 2023 – Dec 2024 · 2 yrs

Developed and executed SEO strategies aligned with business goals. Conducted technical SEO audits and resolved issues with developers. Implemented content optimization strategies. Used GA4 and Search Console for performance tracking. Improved conversion funnels through keyword targeting. Managed PPC and email campaigns.

Freelance Project: E-commerce Website · SARAH GENERAL TRADING CANADA LIMITEDJan 2023 – Present · 3 yrs 11 mos

Handled order processing, store management, and customer support. Added new products, conducted research and development to increase sales. Managed organic SEO and produced high-quality contextual posts. Targeted audiences with email marketing using Mailchimp.

Freelance Project (E-Commerce Website) · SARAH GENERAL TRADING CANADA LIMITEDJan 2023 – Jan 2023 · 1 mo
Search Engine Optimization Executive · BHM Financial Group INCJan 2023 – Jan 2023 · 1 mo
SEO Executive · Vanan Online ServicesJan 2021 – Dec 2023 · 3 yrs
Search Engine Optimization Executive · Vanan Online Services Pvt LtdJan 2021 – Jan 2021 · 1 mo
SEO Analyst · WeblogicksJan 2020 – Dec 2021 · 2 yrs

Education

Bachelor of Arts in Mathematics · Periyar University2030 – 2026
Bachelor of Arts in Mathematics · Periyar University2030 – 2026

Certifications and awards· 10

Google – The Fundamentals of Digital Marketing Certification2030 – 2026
Google Analytics Certification2030 – 2026
Licensed Search Engine Marketing Professional - IIDM™ Certification2030 – 2026
Google – The Fundamentals of Digital Marketing Certification2030 – 2026

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