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Hi, I'm Pavithra Prabakar, a Strategic SEO Specialist with 3+ years of experience driving organic growth through technical SEO, content strategy, and data-driven optimization. I translate SEO insights into business impact, improve conversion funnels, and enhance search visibility using GA4, GTM, SEMrush, and AI-driven strategies.…

PAVITHRA PRABAKAR

SEO Expert, Digital Marketer, Social Media Manager, +6

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Hi, I'm Pavithra Prabakar, a Strategic SEO Specialist with 3+ years of experience driving organic growth through technical SEO, content strategy, and data-driven optimization. I translate SEO insights into business impact, improve conversion funnels, and enhance search visibility using GA4, GTM, SEMrush, and AI-driven strategies.…

Available to hire

Hi, I’m Pavithra Prabakar, a Strategic SEO Specialist with 3+ years of experience driving organic growth through technical SEO, content strategy, and data-driven optimization.

I translate SEO insights into business impact, improve conversion funnels, and enhance search visibility using GA4, GTM, SEMrush, and AI-driven strategies.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Search Engine Optimization Executive at BHM Financial Group INC

January 1, 2023 - January 1, 2023

Optimized website content, articles, meta tags, headers, and other on-page activities to improve organic rankings and drive traffic. Conducted keyword research and competitive analysis to identify high-volume keywords. Monitored site performance with Google Analytics and Google Search Console and collaborated with developers to fix issues. Executed targeted PPC and email marketing campaigns (Constant Contact, Mailchimp) to reach specific audiences.

Search Engine Optimization Executive at Vanan Online Services Pvt Ltd

January 1, 2021 - January 1, 2021

Managed organic SEO with a focus on on-page and off-page optimization. Conducted website analysis using Google Analytics, Google Search Console, Ahrefs, Neil Patel, RankWatch, WooRank, and Sitecheckup. Performed extensive keyword research with Google Keyword Planner, Ahrefs Keywords Explorer, and KeywordTool.io. Implemented on-page elements (URL structure, XML sitemaps, robots.txt, title tags, meta descriptions, Alt tags) and conducted technical audits. Built quality backlinks and managed disavowal as needed.

Search Engine Optimization Analyst at Weblogicks

January 1, 2020 - January 1, 2020

Created content for websites and off-page activities such as blogs, articles, press releases, and classifieds; managed social media platforms and Google My Business. Performed keyword research, competitor analyses, and monthly keyword reporting. Maintained and optimized Google My Business posts and pages, and supported email marketing campaigns.

Freelance Project (E-Commerce Website) at SARAH GENERAL TRADING CANADA LIMITED

January 1, 2023 - January 1, 2023

Freelance E-Commerce project: handled order processing, store management, and customer support; added products to reach customers; conducted R&D to increase sales. Managed organic SEO and produced high-quality contextual posts; handled email marketing using Mailchimp.

Freelance Project: E-commerce Website at SARAH GENERAL TRADING CANADA LIMITED

January 1, 2023 - Present

Handled order processing, store management, and customer support. Added new products, conducted research and development to increase sales. Managed organic SEO and produced high-quality contextual posts. Targeted audiences with email marketing using Mailchimp.

SEO Executive at BHM Financial Group Inc.

January 1, 2023 - December 31, 2024

Developed and executed SEO strategies aligned with business goals. Conducted technical SEO audits and resolved issues with developers. Implemented content optimization strategies. Used GA4 and Search Console for performance tracking. Improved conversion funnels through keyword targeting. Managed PPC and email campaigns.

SEO Executive at Vanan Online Services

January 1, 2021 - December 31, 2023

Led end-to-end SEO strategy execution. Performed keyword research and content planning. Conducted audits using SEMrush, Ahrefs, Screaming Frog. Implemented technical SEO improvements. Managed backlink strategies. Delivered SEO reports to stakeholders.

SEO Analyst at Weblogicks

January 1, 2020 - December 31, 2021

Created SEO-optimized content. Managed Google My Business and local SEO. Conducted competitor analysis. Handled reporting and client updates.

Freelance SEO & E-commerce Specialist at Freelance – Canada

January 1, 2023 - December 31, 2023

Managed Shopify SEO strategies; Conducted market research; Executed email campaigns; Optimized product pages.