Digital Marketing Specialist at Interlink Group

Managed integrated marketing campaigns (SEO, email, social, PPC) that increased qualified leads by 25% within three months. Implemented on-page SEO strategies (meta tags, schema, internal linking) and improved keyword rankings for 15+ high-value terms. Used analytics tools (Hootsuite, Google Analytics) to refine social content strategies, boosting campaign performance by 18%. Produced tailored creative content (graphics, reels, stories) to align with brand goals, driving steady audience growth. Introduced automation workflows to cut reporting time by 30%.

Digital Marketer at Freelance

Coordinated social media content calendars for multiple brands, ensuring consistent, timely updates across platforms, increasing overall engagement by 15%. Updated website content using WordPress and Shopify to optimize user experience and brand consistency. Managed and optimized paid campaigns on Facebook Ads, Google Ads, and Instagram, achieving a 20% ROI increase and a 15% CPC reduction. Conducted keyword research and on-page optimization, boosting organic rankings and driving website traffic by 30% over six months.

Digital Marketing Manager at IFSSA

Developed and executed integrated digital marketing campaigns across social channels and email, delivering measurable ROI in a focused engagement window. Collaborated across teams to optimize messaging and assets, driving improved reach and engagement.

Social Media Manager at TIFF

Partnered with influencers and brand ambassadors to co-create content that resonated with the target audience, driving a 50% increase in brand awareness. Produced and edited short-form video content for platforms like Instagram Reels, TikTok, and YouTube, increasing engagement by 40%. Tracked and analyzed performance of social content using analytics tools (Instagram Insights, Google Analytics), refining strategies to boost audience engagement by 25%.

Digital Marketing Executive at Hashtag Creative Bug

Managed community interactions and influencer collaborations, improving brand awareness by 30%. Collaborated with external agencies and internal content teams to drive personalized, high-impact social content, resulting in a 30% increase in user engagement across Instagram, Facebook, and TikTok. Oversaw the creation and management of daily content for the company’s social media platforms (Instagram, Facebook, TikTok), increasing follower engagement and brand visibility by over 35%.

Digital Marketing Executive at Natura Vit

Grew client Instagram accounts by over 30% through creative storytelling, content planning, and community-driven engagement, enhancing online presence and customer interaction. Implemented email marketing strategies, increasing open rates by 18% and click-through rates by 12%, and contributing to a 15% boost in sales through targeted campaigns. Tracked digital marketing KPIs (CTR, CPC, ROAS, conversions) and provided clients with performance reports, resulting in a 25% improvement in campaign optimization and overall client satisfaction. Collaborated with the creative team to produce visually appealing graphics using Canva.

Volunteer at Indian Institute of Technology Roorkee

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