I'm Prakriti aka PK, a Sr. Product Designer with a unique approach to digital design, connecting deeply with each project like a method actor. I offer comprehensive services including UI and UX design, user research, usability testing, and design systems. Compressing my 10 year long design journey here: 1. I've released India's next best going out app called District by Zomato 2. Worked on some of the highest traffic generating features on Paytm 3. Been a part of fintech, e-commerce, healthcare and entertainment startups during the years 4. Managed and mentored a team of 9 people and won awards for the same (best feeling ever) I'm a believer of simple design which is all about collaboration, innovation, community and understandability. Let's talk more about how to bring simple design to life with your product, shall we?…

Prakriti Khilnani

I'm Prakriti aka PK, a Sr. Product Designer with a unique approach to digital design, connecting deeply with each project like a method actor. I offer comprehensive services including UI and UX design, user research, usability testing, and design systems. Compressing my 10 year long design journey here: 1. I've released India's next best going out app called District by Zomato 2. Worked on some of the highest traffic generating features on Paytm 3. Been a part of fintech, e-commerce, healthcare and entertainment startups during the years 4. Managed and mentored a team of 9 people and won awards for the same (best feeling ever) I'm a believer of simple design which is all about collaboration, innovation, community and understandability. Let's talk more about how to bring simple design to life with your product, shall we?…

Available to hire

I’m Prakriti aka PK, a Sr. Product Designer with a unique approach to digital design, connecting deeply with each project like a method actor. I offer comprehensive services including UI and UX design, user research, usability testing, and design systems.

Compressing my 10 year long design journey here:

  1. I’ve released India’s next best going out app called District by Zomato
  2. Worked on some of the highest traffic generating features on Paytm
  3. Been a part of fintech, e-commerce, healthcare and entertainment startups during the years
  4. Managed and mentored a team of 9 people and won awards for the same (best feeling ever)

I’m a believer of simple design which is all about collaboration, innovation, community and understandability. Let’s talk more about how to bring simple design to life with your product, shall we?

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Language

English
Fluent
Hindi
Fluent

Work Experience

Add your work experience history here.

Education

Bachelor of Visual Arts at The IIS University
July 1, 2011 - April 30, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Financial Services, Healthcare, Media & Entertainment, Government, Consumer Goods
    paper District by Zomato

    Project Summary
    What do you get when Insider’s Events and Movies business merges with Zomato’s vibrant ecosystem? District—a platform that redefines how users discover and book events, movies, and restaurants. Launched on November 15, 2024, it combined seamless design with an engaging experience that resonated instantly.

    My Role
    I co-created District’s design language from scratch and transitioned Insider’s verticals into the platform, ensuring everything felt effortless and cohesive.

    Project Timeline
    May - October 2024: 6 months of intensive design and development to bring District to life.

    Key Contributions
    🎨 Built the Foundation: Defined District’s colors, typography, spacing, and components for a unique design language.
    🔗 Integrated Verticals: Seamlessly transitioned Insider’s Events and Movies into District, rethinking user flows for cohesion.
    🤝 Navigated Complexity: Collaborated across teams, balancing varied perspectives while staying user-centered.
    ✨ Designed for Delight: Delivered a playful, intuitive platform users loved from day one.

    The Challenge
    District needed a distinct design language blending Zomato’s playful energy with the usability of a going-out platform. Transitioning Insider’s verticals required cohesion while keeping it user-friendly.

    Our Approach
    🎯 Crafting the Rules: Created a scalable visual identity with striking colors, expressive typography, and intuitive components.
    🔄 Seamless Integration: Redesigned user flows and adapted designs to fit District’s fresh identity.
    🤝 Collaboration at Its Core: Worked closely with stakeholders to balance ideas with user-first design principles.
    🔧 Testing, Tweaking, Perfecting: Iterated through user testing to validate and refine every design choice.

    Outcomes
    🚀 Successful Launch: District was an instant success with positive user feedback.
    🔗 Unified Platform: Insider’s verticals became an integral part of District without disrupting the user experience.
    📊 New Design Standard: District set a benchmark for user-first design in a vibrant, cohesive platform.

    Key Learnings
    With minimal direction and diverse input, clear principles and a user-first mindset can turn ambitious concepts into impactful, user-loved solutions. District wasn’t just a design project—it was a chance to shape a new standard in experience design.