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I'm Prak Swamy, a certified Senior Product Marketing Manager with over a decade in tech and 7+ years driving go-to-market and product marketing strategies for high-growth SaaS products. Proven success as a Founding PMM, leading full-stack GTM strategy, product positioning, pricing optimization, and cross-functional alignment to accelerate ARR and market adoption. I thrive in collaborative environments, partnering with Sales, Product, Design, Data, and Customer Success to build scalable playbooks, assets, and enablement that boost adoption and revenue. I’m passionate about ICP development, messaging, product-channel fit, and translating launch learnings into repeatable frameworks for future success. Core Expertise: ICP development, customer and market research, competitive intelligence, positioning and messaging, pricing and packaging research, enablement (sales, pricing), and cross-functional GTM execution. Marketing Tools: Salesforce, HubSpot, Wix, Instapage, WordPress, Qualtrics, Conjointly, Klue, Mailchimp, SendGrid, Customer.io, Pendo, VWO, Hotjar, Mixpanel, Magento, Avalara AvaTax, Terminus, Gong, Highspot, Miro, Figma, Asana, JIRA, Zapier, Retool. AI Tools: Clay, Snitcher, Perplexity, TitanX.…I'm Prak Swamy, a certified Senior Product Marketing Manager with over a decade in tech and 7+ years driving go-to-market and product marketing strategies for high-growth SaaS products. Proven success as a Founding PMM, leading full-stack GTM strategy, product positioning, pricing optimization, and cross-functional alignment to accelerate ARR and market adoption. I thrive in collaborative environments, partnering with Sales, Product, Design, Data, and Customer Success to build scalable playbooks, assets, and enablement that boost adoption and revenue. I’m passionate about ICP development, messaging, product-channel fit, and translating launch learnings into repeatable frameworks for future success. Core Expertise: ICP development, customer and market research, competitive intelligence, positioning and messaging, pricing and packaging research, enablement (sales, pricing), and cross-functional GTM execution. Marketing Tools: Salesforce, HubSpot, Wix, Instapage, WordPress, Qualtrics, Conjointly, Klue, Mailchimp, SendGrid, Customer.io, Pendo, VWO, Hotjar, Mixpanel, Magento, Avalara AvaTax, Terminus, Gong, Highspot, Miro, Figma, Asana, JIRA, Zapier, Retool. AI Tools: Clay, Snitcher, Perplexity, TitanX.

Prak Swamy

Product Marketer, Digital Marketer, Content Creator, +6

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I'm Prak Swamy, a certified Senior Product Marketing Manager with over a decade in tech and 7+ years driving go-to-market and product marketing strategies for high-growth SaaS products. Proven success as a Founding PMM, leading full-stack GTM strategy, product positioning, pricing optimization, and cross-functional alignment to accelerate ARR and market adoption. I thrive in collaborative environments, partnering with Sales, Product, Design, Data, and Customer Success to build scalable playbooks, assets, and enablement that boost adoption and revenue. I’m passionate about ICP development, messaging, product-channel fit, and translating launch learnings into repeatable frameworks for future success. Core Expertise: ICP development, customer and market research, competitive intelligence, positioning and messaging, pricing and packaging research, enablement (sales, pricing), and cross-functional GTM execution. Marketing Tools: Salesforce, HubSpot, Wix, Instapage, WordPress, Qualtrics, Conjointly, Klue, Mailchimp, SendGrid, Customer.io, Pendo, VWO, Hotjar, Mixpanel, Magento, Avalara AvaTax, Terminus, Gong, Highspot, Miro, Figma, Asana, JIRA, Zapier, Retool. AI Tools: Clay, Snitcher, Perplexity, TitanX.…I'm Prak Swamy, a certified Senior Product Marketing Manager with over a decade in tech and 7+ years driving go-to-market and product marketing strategies for high-growth SaaS products. Proven success as a Founding PMM, leading full-stack GTM strategy, product positioning, pricing optimization, and cross-functional alignment to accelerate ARR and market adoption. I thrive in collaborative environments, partnering with Sales, Product, Design, Data, and Customer Success to build scalable playbooks, assets, and enablement that boost adoption and revenue. I’m passionate about ICP development, messaging, product-channel fit, and translating launch learnings into repeatable frameworks for future success. Core Expertise: ICP development, customer and market research, competitive intelligence, positioning and messaging, pricing and packaging research, enablement (sales, pricing), and cross-functional GTM execution. Marketing Tools: Salesforce, HubSpot, Wix, Instapage, WordPress, Qualtrics, Conjointly, Klue, Mailchimp, SendGrid, Customer.io, Pendo, VWO, Hotjar, Mixpanel, Magento, Avalara AvaTax, Terminus, Gong, Highspot, Miro, Figma, Asana, JIRA, Zapier, Retool. AI Tools: Clay, Snitcher, Perplexity, TitanX.

Available to hire

I’m Prak Swamy, a certified Senior Product Marketing Manager with over a decade in tech and 7+ years driving go-to-market and product marketing strategies for high-growth SaaS products. Proven success as a Founding PMM, leading full-stack GTM strategy, product positioning, pricing optimization, and cross-functional alignment to accelerate ARR and market adoption.

I thrive in collaborative environments, partnering with Sales, Product, Design, Data, and Customer Success to build scalable playbooks, assets, and enablement that boost adoption and revenue. I’m passionate about ICP development, messaging, product-channel fit, and translating launch learnings into repeatable frameworks for future success.

Core Expertise: ICP development, customer and market research, competitive intelligence, positioning and messaging, pricing and packaging research, enablement (sales, pricing), and cross-functional GTM execution.

Marketing Tools: Salesforce, HubSpot, Wix, Instapage, WordPress, Qualtrics, Conjointly, Klue, Mailchimp, SendGrid, Customer.io, Pendo, VWO, Hotjar, Mixpanel, Magento, Avalara AvaTax, Terminus, Gong, Highspot, Miro, Figma, Asana, JIRA, Zapier, Retool.

AI Tools: Clay, Snitcher, Perplexity, TitanX.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Founding/Senior Product Marketing Manager, B2B Sales Led and Product Led Growth at Ownwell

November 1, 2024 - July 1, 2025

Built end-to-end GTM for Ownwell’s first B2B product line, developing the marketing engine from 0→1 across content, demand gen, events, sales enablement, and marketing operations. Drove $2.3M in new revenue within five months ($1.4M outbound with AEs and $900K self-serve). Built AI-enabled GTM frameworks to enhance inbound performance and pipeline efficiency. Translated launch insights on ICPs, messaging and positioning into repeatable playbooks for future launches. Served as the primary GTM contact for sales enablement, creating assets, demos, and playbooks to accelerate adoption and revenue growth. Collaborated cross-functionally with Sales, Product, Design, Channel, Data, and Property Tax teams to optimize self-serve funnels and strengthen sales-led motions.

Founding Product Marketing Manager, B2C SaaS, Product Led Growth at Hemlane, Inc.

March 1, 2024 - September 1, 2024

Launched Hemlane’s freemium tier and increased new user self-serve sign-ups by 13%. Repositioned all product pages, boosting sign-ups 43% MoM and 17+ sign-ups per page on average. Spearheaded the accounting feature launch with Product Management to strengthen retention, resulting in over 1,000 current users connecting their bank accounts and nearly 2,000 connections in the platform. Improved CSAT by 8%..

Product Marketing Manager, B2B and B2B2C, Sales Led and Product Led Growth (2020-2023); Market Research Analyst, B2C (2018-2020) at Rently

December 1, 2018 - October 1, 2023

Founding PMM driving growth for the flagship Self-Guided Tours product. Built scalable GTM processes, secured headcount to expand the team, and led GTM launches from pilot to widespread adoption (500+ communities with top property management firms). Led pricing optimization for the Marketing Listings platform, generating $1M+ in new revenue with under 3% churn post-launch. Developed high-converting sales enablement assets to accelerate deal velocity and product adoption. Established the company’s win–loss program and conducted deep buyer/user research to steer GTM and product decisions.

Market Research Analyst, B2B SaaS at Cisco Systems, Inc.

July 1, 2018 - October 1, 2018

Built personas and insights to support launches and revenue growth. Designed sales enablement tools informed by qualitative and quantitative customer and SME research to improve buyer experience.

Systems Engineer, SAP at TATA Consultancy Services

January 1, 2015 - January 1, 2016

Led a team to develop Enterprise Resource Planning products for Johnson and Johnson Medical Devices (MDD).

Business Technology Analyst, Technology Products at Deloitte Consulting LLP

January 1, 2011 - January 1, 2014

Built Enterprise Planning Resource products for Fortune 500 companies by collaborating with functional consultants and internal SMEs. Awarded multiple recognition awards for client engagements.