I am a digital marketing and brand marketing professional with 11+ years of national and international experience across India and Germany. I drive brand visibility, online sales, and business growth through data-driven digital strategies, blending creative vision with technical expertise in SEO/SEM, e-commerce operations, and cross-cultural brand development. I bring hands-on experience in content strategy, campaign optimization, and building strong customer relationships to achieve measurable results in B2B and B2C markets.
I thrive on solving problems with a creative yet analytical approach, aligning marketing initiatives with business objectives. My background spans consumer brands, handicrafts, and education NGOs, and I am motivated by building scalable marketing plans, leading cross-functional teams, and connecting manufacturers with buyers to fuel sustainable growth.
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Role: Digital Content Creator / Marketing Executive
Year: 2024
Tools Used: Windows Movie Maker 10, Canva, AI tools, Meta Business Suite, Google Analytics, SEO, WordPress
Project Summary:
Led the creation of high-quality digital content (graphics, videos, product posts, ad creatives) to support brand awareness and customer engagement campaigns.
Designed visually attractive social media posts, reels, banners, product highlight videos, and website visuals tailored to brand identity and audience needs.
Developed engaging copywriting for social media, blogs, product descriptions, email newsletters, and landing pages.
Managed content calendars across Facebook, Instagram, LinkedIn, and YouTube, ensuring consistent brand messaging.
Collaborated with marketing and sales teams to create promotional campaigns, seasonal creatives, and customer-focused storytelling visuals.
Published SEO-optimized blog articles and landing page content to improve organic reach and website performance.
Key Achievements:
Increased social media engagement by 30% through strategic content planning and creative storytelling.
Improved website traffic by 25% using SEO-driven content and targeted blog posts.
Boosted brand visibility and customer interaction across multiple digital platforms with consistent, high-quality content output.
Successfully produced content for paid campaigns that achieved strong CTR and lead generation results.
E-commerce SEO Optimization | Digital Marketer | 2023
Tools: SEO, WordPress, Google Blog, Google Analytics, Social Media Management, On-page Seo, Off-page Seo marketing, New product presentation, Business awareness, Upcoming products, Upload products, Delete or Update products, Keyword research, Competitive research, Performance tracking, Publishing,
Ranked 10+ keywords on page 1
Increased organic traffic by 40%
Improved site speed and on-page SEO structure
Role: Brand Developer / Product Designer / Marketing Lead
Year: 2024
Tools Used: Product Design, Supplier Coordination, Brand Strategy, Packaging Design, Social Media, E-commerce
Project Summary:
Developed a premium line of handcrafted luxury bamboo lampshades, focusing on eco-friendly materials and sustainable production.
Collaborated with local artisans and manufacturers to ensure high-quality craftsmanship, durability, and elegant modern design.
Created the brand identity, including product naming, packaging concepts, and marketing story emphasizing sustainability, natural aesthetics, and slow-living lifestyle appeal.
Executed the product photography, catalog layout, and digital content for e-commerce and wholesale platforms.
Launched a marketing campaign targeting luxury interior décor buyers, resulting in strong engagement and interest from boutique stores and home décor retailers.
Key Achievements:
Successfully introduced an environmentally responsible product line using 100% natural bamboo and non-toxic finishes.
Designed visually appealing lampshades that blend traditional craftsmanship with modern luxury.
Strengthened brand value by positioning the product as a sustainable, handmade, premium décor solution.
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