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I’m Prashanth Subramany, a digital marketing, brand, and content leader with 15+ years of experience driving integrated campaigns across media, entertainment, sports retail, and technology. I’ve led strategy and execution—from brand positioning and 360° content planning to performance marketing using SEO, Google Ads, and analytics—to grow audiences and turn attention into measurable business outcomes. In my recent roles, I’ve managed end-to-end digital operations, led cross-functional teams, overseen campaign delivery and quality control, and authored marketing content that strengthens digital authority. I’ve also built strong community and social media growth engines, delivered award-recognized brand work, and supported major commercial milestones such as a high-performing movie campaign and launching Liverpool FC’s official retail presence in Malaysia.…I’m Prashanth Subramany, a digital marketing, brand, and content leader with 15+ years of experience driving integrated campaigns across media, entertainment, sports retail, and technology. I’ve led strategy and execution—from brand positioning and 360° content planning to performance marketing using SEO, Google Ads, and analytics—to grow audiences and turn attention into measurable business outcomes. In my recent roles, I’ve managed end-to-end digital operations, led cross-functional teams, overseen campaign delivery and quality control, and authored marketing content that strengthens digital authority. I’ve also built strong community and social media growth engines, delivered award-recognized brand work, and supported major commercial milestones such as a high-performing movie campaign and launching Liverpool FC’s official retail presence in Malaysia.

Prashanth Subramany

Digital Marketer, Brand Strategist, Content Producer, +2

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I’m Prashanth Subramany, a digital marketing, brand, and content leader with 15+ years of experience driving integrated campaigns across media, entertainment, sports retail, and technology. I’ve led strategy and execution—from brand positioning and 360° content planning to performance marketing using SEO, Google Ads, and analytics—to grow audiences and turn attention into measurable business outcomes. In my recent roles, I’ve managed end-to-end digital operations, led cross-functional teams, overseen campaign delivery and quality control, and authored marketing content that strengthens digital authority. I’ve also built strong community and social media growth engines, delivered award-recognized brand work, and supported major commercial milestones such as a high-performing movie campaign and launching Liverpool FC’s official retail presence in Malaysia.…I’m Prashanth Subramany, a digital marketing, brand, and content leader with 15+ years of experience driving integrated campaigns across media, entertainment, sports retail, and technology. I’ve led strategy and execution—from brand positioning and 360° content planning to performance marketing using SEO, Google Ads, and analytics—to grow audiences and turn attention into measurable business outcomes. In my recent roles, I’ve managed end-to-end digital operations, led cross-functional teams, overseen campaign delivery and quality control, and authored marketing content that strengthens digital authority. I’ve also built strong community and social media growth engines, delivered award-recognized brand work, and supported major commercial milestones such as a high-performing movie campaign and launching Liverpool FC’s official retail presence in Malaysia.

Available to hire

I’m Prashanth Subramany, a digital marketing, brand, and content leader with 15+ years of experience driving integrated campaigns across media, entertainment, sports retail, and technology. I’ve led strategy and execution—from brand positioning and 360° content planning to performance marketing using SEO, Google Ads, and analytics—to grow audiences and turn attention into measurable business outcomes.

In my recent roles, I’ve managed end-to-end digital operations, led cross-functional teams, overseen campaign delivery and quality control, and authored marketing content that strengthens digital authority. I’ve also built strong community and social media growth engines, delivered award-recognized brand work, and supported major commercial milestones such as a high-performing movie campaign and launching Liverpool FC’s official retail presence in Malaysia.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Malay

Advanced

Tamil

Intermediate

Work Experience

Head of Operations, Digital & Content Lead at PYROITS DN. BHD.

January 1, 2025 - Present

Directed daily creative, technical, and digital marketing operations by leading cross-functional teams of web developers, graphic designers, and IT specialists across logistics, shipping, F&B, healthcare, and electrical industries. Owned end-to-end digital project execution from concept and content strategy through launch and post-launch optimization, aligning delivery with client brand identity and business targets. Managed Google Ads and SEO strategies to improve search visibility, qualified website traffic, and lead conversions; authored corporate website copy and executive profiles with SEO best practices. Oversaw cross-functional design quality control to ensure brand consistency, visual excellence, and user-friendly digital experiences across client assets.

Assistant Manager, Social Media Marketing at LOTUS FIVE STAR (LFS) AVS DN. BHD. & LFS CINEMAS

July 1, 2022 - February 1, 2025

Spearheaded digital marketing, social media strategy, and brand stewardship for one of Malaysia’s leading cinema and film distribution chains. Implemented the digital marketing campaign for the theatrical release of Jailer, contributing to RM14 million gross box-office revenue. Supported brand recognition by contributing to securing Putra Aria Brand Awards for LFS Cinemas within one year. Scaled combined organic social communities across LFS Cinemas and Lotus Five Star AV channels by 50% year-over-year through strategic content scheduling and proactive community engagement. Directed creative video production and social storytelling, publishing the company’s first organic social asset that surpassed 1 million views, while managing the social media marketing budget and coordinating promotions with Sales, PR, and external influencer partners.

Senior Associate Digital Content Producer at Radio KITA Sdn. Bhd. (RAKITA)

January 1, 2019 - May 1, 2022

Directed multi-channel digital presence, creative content development, and integrated marketing campaigns to position RAKITA as Malaysia’s benchmark youth media station. Contributed to pioneering team efforts executing brand repositioning, establishing market identity as the premier indie music and youth culture destination. Planned and executed 360-degree marketing campaigns across broadcast, digital platforms, and on-ground activations, driving notable expansion in station listener reach and brand recall. Produced and curated digital content across Facebook, Instagram, Twitter, YouTube, and TikTok, adapting content for non-English youth demographics to improve interaction rates. Collaborated with internal sales/marketing teams and external creative agencies to produce sponsored commercial content while maintaining editorial brand integrity.

Digital Content Producer at ASTRO RADIO

November 1, 2015 - November 1, 2018

Managed digital strategy, multimedia campaign production, and cross-platform audience growth across three premier national radio networks: MIX FM, HITZ FM, and THR RAAga. Led digital campaign strategy and execution for MIX FM’s flagship "24 Dates in 24 Hours" campaign, exceeding audience interaction targets and boosting listening during campaign windows. Executed integrated digital campaigns across MIX FM, HITZ FM, and THR RAAga to expand digital reach and contribute to increased overall station listenership. Produced, filmed, and edited high-engagement digital video assets independently, including original branded content that achieved over 200,000 organic views. Collaborated with international and regional celebrity talent to produce exclusive digital video content.

Senior Account Executive (Liverpool FC Merchandising) at STREAM ENTERPRISE SDN. BHD.

February 1, 2011 - September 1, 2015

Managed Liverpool FC merchandising brand operations in Malaysia for the first company in Asia to partner with Liverpool FC. Directed retail launch of the first Liverpool FC retail store outside the UK, including a launch event featuring Liverpool legend Robbie Fowler. Liaised directly with Liverpool FC management at Anfield (UK) to ensure alignment with the club’s brand objectives and retail brand standards in Malaysia. Formulated and executed retail marketing plans across email marketing, social channels, and in-store visual merchandising to support footfall and consistently meet retail sales targets. Supported brand marketing and event activations (approximately 20% capacity) for a corporate portfolio of partner brands, including elevating brand presence at the New Balance Half Marathon.