Hello! I’m Prashant Mukati, a Senior AI-powered UX/UI Designer specializing in EdTech and HRTech. I lead end-to-end product design, build scalable design systems, and mentor teams to deliver intuitive, data-backed digital products that align user needs with business goals. I thrive collaborating with founders, engineers, and stakeholders to ship solutions that are both impactful and delightful. Over 5+ years, I’ve driven conversions, retention, and engagement through user research, usability testing, and deliberate design choices. I enjoy partnering with cross-functional teams to turn insights into product strategy, ship measurable outcomes, and grow teams with a culture of experimentation and continuous learning.…

Prashant Mukati

Hello! I’m Prashant Mukati, a Senior AI-powered UX/UI Designer specializing in EdTech and HRTech. I lead end-to-end product design, build scalable design systems, and mentor teams to deliver intuitive, data-backed digital products that align user needs with business goals. I thrive collaborating with founders, engineers, and stakeholders to ship solutions that are both impactful and delightful. Over 5+ years, I’ve driven conversions, retention, and engagement through user research, usability testing, and deliberate design choices. I enjoy partnering with cross-functional teams to turn insights into product strategy, ship measurable outcomes, and grow teams with a culture of experimentation and continuous learning.…

Available to hire

Hello! I’m Prashant Mukati, a Senior AI-powered UX/UI Designer specializing in EdTech and HRTech. I lead end-to-end product design, build scalable design systems, and mentor teams to deliver intuitive, data-backed digital products that align user needs with business goals. I thrive collaborating with founders, engineers, and stakeholders to ship solutions that are both impactful and delightful.

Over 5+ years, I’ve driven conversions, retention, and engagement through user research, usability testing, and deliberate design choices. I enjoy partnering with cross-functional teams to turn insights into product strategy, ship measurable outcomes, and grow teams with a culture of experimentation and continuous learning.

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Language

English
Fluent
Hindi
Fluent

Work Experience

Lead Product Designer & Design Partner at CareerKart
July 1, 2025 - Present
Led product design initiatives focusing on AI integration and user-centered design to improve engagement and streamline workflows.
Senior UI/UX Designer
October 1, 2023 - July 1, 2025
Led UX/UI design initiatives with AI integration and scalability, achieving 18-20% improvement in conversion rates and 12% reduction in bounce rates across EdTech funnels.
Freelance UI/UX Designer and Brand Designer at Self-Employed / Freelance
January 1, 2022 - September 1, 2023
Delivered end-to-end digital solutions focused on user research, stakeholder collaboration, and measurable improvements in user engagement and product performance.
Branding & Design Manager at Brown Valley Branding & Design
March 1, 2021 - December 1, 2021
Developed comprehensive branding strategies informed by customer psychology to improve user engagement and brand resonance. Managed user research initiatives and usability testing.
Senior UI/UX Designer at PhysicsWallah
October 1, 2023 - July 31, 2025
Directed UX strategy across EdTech initiatives, focusing on AI integration, scalability, and training to boost product performance and engagement for millions of students. Led a design system that improved efficiency, and enhanced conversions by 18-20% and reduced bounce rates by 12% across academic and Curious Jr sales funnels, impacting over 500K monthly users.
UI/UX Designer & Brand Designer (Freelance) at Indore, India (Freelance)
January 1, 2022 - September 30, 2023
Delivered 10+ end-to-end digital products (web and mobile), achieving a 20-25% increase in daily active users within the first month post-launch. Designed a cost-effective Learning Management System for Oxford University India Forum using no-code solutions, serving 1,200 learners within budget and timelines.
Design Lead & Design Partner
July 1, 2025 - Present
Driving AI-powered UX/UI design and end-to-end product strategy for EdTech and HRTech platforms.
Senior UI/UX Designer at PhysicsWallah (PW)
October 1, 2023 - July 1, 2025
Directed UX strategy for EdTech funnels, integrating AI tools to accelerate team efficiency, achieving conversion lift and improved retention; designed scalable design systems across multiple products; delivered training on AI tooling, prototyping, and design thinking to 15+ team members.
Freelance UI/UX Designer & Brand Designer
January 1, 2022 - September 1, 2023
Delivered 10+ web and mobile products; designed and implemented a cost-efficient Learning Management System for Oxford University India Forum serving 1,200+ learners; conducted usability testing with 50+ stakeholders; improved engagement and outcomes.
Senior UI/UX Designer at CareerKart (Noida/EdTech & HRTech)
October 1, 2023 - July 31, 2025
Directed UX strategy for Academy and Curious Jr sales funnels, achieving 18-20% conversion lift, 12% bounce reduction, and a 22% increase in user retention through structured UX improvements. Led design for end-to-end product features across B2B/B2C platforms and mentored cross-functional teams.
Freelance UI/UX & Brand Designer at Indore-based clients (Freelance)
January 1, 2022 - September 30, 2023
Delivered 10+ web and mobile products, achieving a 20-25% increase in daily active users within the first month. Designed and implemented a cost-effective Learning Management System for Oxford University India Forum serving 1,200+ learners. Conducted user research and usability testing, iterating designs with cross-functional teams to align with business OKRs.

Education

bachelors in computer applications at Oriental University
August 7, 2020 - July 5, 2023
diploma in Graphic and Web Design at ZICA Institite
February 2, 2021 - March 17, 2022
Bachelor of Computer Applications at Makhanlal Chaturvedi National University
January 1, 2020 - January 1, 2023
Diploma in Graphic and Web Design at Zee Institute of Creative Arts (ZICA)
January 1, 2021 - January 1, 2022
Bachelor of Computer Applications (BCA) at Makhanlal Chaturvedi National University, Indore
January 1, 2020 - January 1, 2023
Diploma in Graphic and Web Design at Zee Institute of Creative Arts (ZICA)
January 1, 2021 - January 1, 2022
Bachelor of Computer Applications (BCA) at Makhanlal Chaturvedi National University, Indore, India
January 11, 2030 - January 1, 2023
Diploma in Graphic and Web Design at Zee Institute of Creative Arts (ZICA)
January 11, 2030 - January 1, 2022
Bachelor of Computer Applications (BCA) at Makhanlal Chaturvedi National University, Indore, India
January 11, 2030 - January 1, 2023
Diploma in Graphic and Web Design at Zee Institute of Creative Arts (ZICA)
January 11, 2030 - January 1, 2022

Qualifications

Google UX Design Professional Certificate
January 1, 2022 - December 18, 2025
Product Ideation, Design, and Management Specialization (Coursera)
January 1, 2024 - December 18, 2025
Human Computer Interaction Certificate (Stanford-Edx)
January 1, 2023 - December 18, 2025
Google UX Design Professional Certificate
January 1, 2022 - January 8, 2026
Product Ideation, Design, and Management Specialist
January 1, 2024 - January 8, 2026
Human Computer Interaction Certificate (Stanford Online)
January 1, 2023 - January 8, 2026
Google UX Design Professional Certificate
January 1, 2022 - January 28, 2026
Product Ideation, Design, and Management Specialization
January 1, 2024 - January 28, 2026
Human-Computer Interaction Certificate
January 1, 2023 - January 28, 2026
Google UX Design Professional Certificate
January 1, 2022 - January 1, 2022
Product Ideation, Design, and Management Specialization
January 1, 2024 - January 1, 2024
Human-Computer Interaction Certificate
January 1, 2023 - January 1, 2023

Industry Experience

Other, Education, Software & Internet, Professional Services, Media & Entertainment
    paper Turning Job Anxiety into Clarity with AI Recruiters: AI-Driven Product Design Case Study

    The Mission: To dismantle the “Black Hole” of modern recruitment. We transformed the anxiety-ridden, transactional job search into a guided, high-clarity experience by replacing static forms with Agentic AI Personas.

    The Innovation: Human-Centered Agents Most HR platforms use AI to filter people out. We designed it to bring people in. We developed a dual-agent ecosystem:

    Donna (The Career Buddy): A voice-first discovery agent that humanizes the intake process, capturing candidate potential that traditional resumes miss.

    Harvey (The Hiring Strategist): A high-transparency evaluation agent that provides candidates with real-time, actionable feedback—eliminating “ghosting” and building platform trust.

    The Design Strategy: We focused on Explainable AI (XAI). By visualizing the “why” behind AI recommendations, we solved the “Black Box” problem, ensuring both candidates and recruiters felt in control. We moved from a “Search and Filter” UX to a “Conversational Discovery” model, reducing cognitive load and decision fatigue.

    The Business Outcome: * Trust-First UX: Achieved a 92% user confidence rating in AI-generated matches.

    Operational Velocity: Reduced the time from “first touch” to “validated profile” by 60%.

    Market Differentiation: Shifted the product from a commodity job board to an indispensable career co-pilot.

    uniE621 brand identity design of bakers kitchen bakery and restaurant
    The Bakers Kitchen Bakery and Restaurant Brand Identity Design project aimed to create a captivating and inviting brand identity for a bakery and restaurant that exudes the essence of warmth, artisanal craftsmanship, and delectable culinary experiences. The project sought to develop a brand identity that effectively communicates the establishment's dedication to high-quality baked goods and exceptional dining experiences. The logo design was the focal point of the brand identity, showcasing a harmonious combination of a rolling pin and a chef's hat, symbolizing the culinary expertise and passion of Bakers Kitchen. The color palette chosen evoked a sense of warmth and freshness, with soft pastel shades complemented by earthy tones. Typography played a crucial role in conveying a sense of elegance and playfulness, reflecting the brand's commitment to both craftsmanship and creativity. The brand identity extended to various touchpoints, including signage, menus, packaging, website design, and social media assets. Consistency in design elements ensured a seamless and immersive brand experience for customers. The Bakers Kitchen Bakery and Restaurant brand identity successfully positioned the establishment as a go-to destination for artisanal baked goods and memorable dining experiences in a welcoming and charming atmosphere. logo graphicdesigner branding…
    uniE621 Young stars Brand identity design
    The Young Stars Football Club Brand Identity Design project aimed to create a compelling and vibrant brand identity for a football club that embodies youthful energy and talent. The objective was to develop a brand identity that effectively communicates the club's passion for the sport and its commitment to nurturing young players. The logo design, featuring a majestic phoenix sitting on the team name, with a football placed on the upper parts of its wings, captured the spirit of resilience, growth, and determination. The color palette of vibrant green reflected the club's connection to nature, energy, and the field. Typography was carefully chosen to convey strength and dynamism. The brand identity extended to various collateral materials, including jerseys, merchandise, social media assets, and a user-friendly website design. Consistency in design elements ensured a cohesive and memorable brand experience. The Young Stars Football Club brand identity successfully positioned the club as a symbol of youthful talent and determination, inspiring both players and supporters alike. logo graphicdesigner branding…
    uniE621 aestro fabrics Brand identity design
    The Aestro Fabrics Brand Identity Design project aimed to create a captivating and distinct brand identity for a men's clothing brand specializing in premium quality fabrics. The objective was to effectively communicate the brand's commitment to craftsmanship, style, and sophistication. The design concept focused on capturing elegance, refinement, and attention to detail. The logo design played a pivotal role, featuring clean and modern typography with subtle hints of sophistication. The carefully chosen color palette reflected timeless and versatile shades, appealing to a wide range of customers. Typography and graphic elements were selected to convey a sense of style and luxury, while maintaining readability. The brand identity extended to various touchpoints, including product labels, packaging, website design, and marketing materials, ensuring a consistent and memorable brand experience. The Aestro Fabrics brand identity successfully positioned the brand as a go-to destination for men seeking high-quality clothing that exudes both style and sophistication. logo graphicdesigner illustrator…
    uniE621 Oriental Interiors Branding design
    The Oriental Interiors Brand Identity Design project aimed to create a visually captivating and culturally rich brand identity for an interior design brand specializing in Oriental-inspired aesthetics. The objective was to effectively communicate the brand's values, expertise, and unique offerings. The design concept revolved around capturing the essence of Oriental design principles, such as balance, harmony, and attention to detail. The brand identity sought to create a seamless fusion of traditional Oriental elements with contemporary design sensibilities. The color palette chosen reflected the rich and vibrant hues often found in Oriental art and culture. Typography played a crucial role in conveying the brand's elegance and sophistication. The logo design incorporated Oriental motifs, symbolizing the brand's commitment to creating exquisite and harmonious interior spaces. The brand identity extended to various touchpoints, including business cards, stationery, website design, and marketing collateral, ensuring a consistent and immersive brand experience. The Oriental Interiors brand identity successfully positioned the brand as a trusted authority in creating unique and captivating Oriental-inspired interior spaces. branding graphicdesigner logo designer…
    uniE621 Branding design of Pamela Learning centre
    The Pamela Learning Centre Brand Identity Design Project aimed to create a cohesive and memorable brand identity for a dynamic and innovative learning center. The design concept focused on capturing the center's commitment to excellence, creativity, and growth. The centerpiece of the brand identity was a captivating and versatile logo, incorporating elements such as a stylized book or a sprouting plant to represent knowledge and growth. The chosen color palette, consisting of warm and vibrant hues, evoked a sense of inspiration and trust. The typography balanced readability with modernity, projecting credibility and accessibility. The brand identity extended to various collateral materials, including business cards, letterheads, brochures, and a visually engaging website design. Through thoughtful design elements and consistent branding, the Pamela Learning Centre Brand Identity successfully conveyed the center's values and aspirations to students, parents, and the community. The brand identity positioned Pamela Learning Centre as a leading institution dedicated to providing exceptional educational experiences in a supportive and engaging environment. graphicdesigner illustrator branding logo designer…
    uniE608 Sarang traditionals Branding
    Our work on the brand design for Sarang Traditionals captures the essence of Indian traditional clothing, aiming to inspire the younger generation. The logo combines a swan head and a shankh, symbolizing elegance and the richness of traditions. Vibrant colors like purple, dark red, and orange, along with light grey as white space, create a sophisticated palette. The typography strikes a balance between tradition and modernity, with serif and sans-serif fonts. A royal moodboard showcases traditional clothing draped on regal tables, with warm lighting evoking a sense of grandeur. Our motive is to influence young individuals to embrace traditional fashion as a new trend, dispelling notions of it being outdated. Sarang Traditionals' brand design celebrates the vibrancy, grace, and maturity of Indian traditions, empowering individuals to express their cultural roots and personal style through fashion. designer brandidentity branding…
    uniE621 Sceptre Watches Branding
    This project entails the creation of a comprehensive brand design for Sceptre Watches, a prestigious and innovative watch company. The aim is to establish a captivating and cohesive brand identity that embodies Sceptre Watches' values, elevates their products, and resonates with their target audience. The brand design will encompass various visual elements, including a logo, typography, color palette, and accompanying brand guidelines.The brand design project for Sceptre Watches aims to create a visually striking and cohesive brand identity that reflects the company's values, appeals to its target audience, and distinguishes it within the competitive luxury watch market. By carefully crafting a unique logo, typography, color palette, and brand guidelines, this project will lay the foundation for Sceptre Watches' brand presence, facilitating consistent and impactful communication across all touchpoints.…