Results-driven Digital Marketing & Social Media Manager with 5 years of experience in content creation, campaign management, and SEO optimization. Proven expertise in designing and executing data-driven social media campaigns using Google Analytics and Meta Business Suite. Skilled in CRM management via HubSpot, content publishing and SEO via WordPress, and creating high-performing creatives for social media, flyers, and newsletters. Experienced in developing marketing strategies that drive online visibility and lead generation.

Pratheeksha Prakash

Results-driven Digital Marketing & Social Media Manager with 5 years of experience in content creation, campaign management, and SEO optimization. Proven expertise in designing and executing data-driven social media campaigns using Google Analytics and Meta Business Suite. Skilled in CRM management via HubSpot, content publishing and SEO via WordPress, and creating high-performing creatives for social media, flyers, and newsletters. Experienced in developing marketing strategies that drive online visibility and lead generation.

Available to hire

Results-driven Digital Marketing & Social Media Manager with 5 years of experience in content creation, campaign management, and SEO optimization. Proven expertise in designing and executing data-driven social media campaigns using Google Analytics and Meta Business Suite. Skilled in CRM management via HubSpot, content publishing and SEO via WordPress, and creating high-performing creatives for social media, flyers, and newsletters. Experienced in developing marketing strategies that drive online visibility and lead generation.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
German
Intermediate
Hindi
Advanced
Tamil
Advanced
Kannada
Intermediate

Work Experience

Marketing Executive at Leister Technologies Ltd
February 1, 2021 - July 1, 2022
Developed and designed marketing collateral including brochures, banners, and promotional materials to support brand visibility and product campaigns. Planned and executed email marketing campaigns using Mailchimp to drive product promotion, sales growth, and exhibition outreach. Scheduled and distributed monthly newsletters to maintain consistent audience engagement and brand communication. Created SEO-optimized blog content and product descriptions to improve search engine rankings and support e-commerce performance. Managed lead tracking and campaign performance monitoring using HubSpot CRM, optimizing marketing efforts and improving conversion rates. Planned and executed focus group campaigns to gather customer insights and feedback, informing strategy refinement and decision-making. Created detailed creative briefs for cross-functional teams including graphic designers, content creators, and photographers to ensure aligned brand execution.
Social Media Manager at Ariro Toys
August 1, 2022 - August 1, 2023
Managed social media marketing for a Chennai-based toy brand, including content creation, community engagement, and paid social campaigns; coordinated with design and product teams to implement brand-aligned social strategies and campaigns.
Client Servicing Executive at ISH TELLP
January 1, 2018 - May 31, 2018
Handled client servicing and event coordination. Organized and executed events such as weddings and award shows.
Fellow at Dakshina Chitra Museum
July 1, 2018 - June 30, 2019
Curated a group art exhibition. Organized special cultural programs. Conserved artefacts. Designed social media content and artefact documentation.

Education

Bachelor of Arts in Mass Communication at Nitte University
January 1, 2014 - January 1, 2017
Master of Arts in Communication with Specialization in Marketing at Madras University
January 1, 2019 - January 1, 2021

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet