Hi, I’m Preetha Pandiyan, a UX/UI Designer with 7+ years of experience creating intuitive digital products. My strength lies in simplifying complex workflows into clear, user-friendly systems while collaborating seamlessly with cross-functional teams. I’ve worked on enterprise platforms, SaaS tools, and consumer-facing apps, from redesigning subscriber management, inventory management and HR onboarding systems to building a carbon footprint tracker and an AI-powered legal assistant. These projects taught me how to balance user needs with business goals and deliver designs that drive real impact. What sets me apart is my ability to quickly adapt to new domains, connect with users, and translate insights into elegant, usable designs. If you’re looking for someone who brings curiosity, ownership, and proven experience in turning challenges into simple, scalable solutions, I’d love to contribute.…

Preetha Pandiyan

Hi, I’m Preetha Pandiyan, a UX/UI Designer with 7+ years of experience creating intuitive digital products. My strength lies in simplifying complex workflows into clear, user-friendly systems while collaborating seamlessly with cross-functional teams. I’ve worked on enterprise platforms, SaaS tools, and consumer-facing apps, from redesigning subscriber management, inventory management and HR onboarding systems to building a carbon footprint tracker and an AI-powered legal assistant. These projects taught me how to balance user needs with business goals and deliver designs that drive real impact. What sets me apart is my ability to quickly adapt to new domains, connect with users, and translate insights into elegant, usable designs. If you’re looking for someone who brings curiosity, ownership, and proven experience in turning challenges into simple, scalable solutions, I’d love to contribute.…

Available to hire

Hi, I’m Preetha Pandiyan, a UX/UI Designer with 7+ years of experience creating intuitive digital products. My strength lies in simplifying complex workflows into clear, user-friendly systems while collaborating seamlessly with cross-functional teams.

I’ve worked on enterprise platforms, SaaS tools, and consumer-facing apps, from redesigning subscriber management, inventory management and HR onboarding systems to building a carbon footprint tracker and an AI-powered legal assistant. These projects taught me how to balance user needs with business goals and deliver designs that drive real impact.

What sets me apart is my ability to quickly adapt to new domains, connect with users, and translate insights into elegant, usable designs. If you’re looking for someone who brings curiosity, ownership, and proven experience in turning challenges into simple, scalable solutions, I’d love to contribute.

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Skills

Experience Level

SaaS
Expert
UI
Expert
Prototype
Expert
Product Design
Expert
App Design
Expert
Figma
Expert
Web Design
Expert

Language

English
Fluent
Tamil
Fluent

Work Experience

Ux Ui Designer at Peninsular Research Operations
August 21, 2023 - June 2, 2025
At PRO, I led the end-to-end design of enterprise and consumer-facing products, simplifying complex, domain-heavy workflows into intuitive digital experiences. Designed subscriber, inventory, and financial management systems that improved clarity, scalability, and confidence at scale. Built approval-driven workflows (procurement, billing, compliance) that reduced costly errors and matched real-world practices. Created design systems and reusable UI components, ensuring consistency across platforms. Conducted UX research, IA, wireframes, prototypes, and usability testing, aligning every design with user needs. Integrated smart communication flows (WhatsApp + Teams) to streamline operations. Delivered products praised by stakeholders as “familiar, yet transformative.”

Education

bachelor of computer science at JCE, Anna University
September 5, 2005 - June 1, 2009

Qualifications

Human-Computer Interaction: The Foundations of UX Design
June 7, 2023 - June 21, 2023
Customer Experience (CX) Strategy: How to Design an Organizational Approach
May 14, 2024 - May 23, 2024
Gamification & Behavioral Design: The Octalysis Framework
August 6, 2025 - August 13, 2025
Agile User Experience Design and Research
May 23, 2024 - May 30, 2024

Industry Experience

Education, Financial Services, Telecommunications, Wholesale & Distribution
    paper Subscriber Management System (SMS)
    I led the UX redesign of the Subscriber Management System (SMS) for a major cable TV operator managing over 2M subscribers, set-top boxes, and local operators. The legacy system was cluttered, inconsistent, and slowed down daily tasks like activations, complaints, and payments. Through research with operators and stakeholders, I mapped real-world workflows and redesigned SMS with modular structure, simplified task flows, and consistent UI patterns. The new system reduced errors, improved efficiency, and gave customer support teams a clearer, faster way to manage subscriber requests. Outcome: Improved agent productivity, reduced task completion time, fewer support bottlenecks, and higher customer satisfaction due to smoother service delivery. Skills used: UX Research, Workflow Mapping, Information Architecture, Interaction Design, UI Design, Usability Testing, Design System Thinking. Project Link: https://www.twine.net/signin uxdesigner uidesigner uxresearch workflowdesign prototyping wireframing userjourney saas productdesign…
    paper Inventory Management System

    IMS (Inventory Management System) was built from scratch to track set-top boxes and accessories across their lifecycle.

    The challenge was chaos, devices moved through purchases, warehouses, local operators, and repairs without a clear trail, leading to losses and inefficiencies.

    I designed a lifecycle-based flow with challan (handover documents), purchase-to-install tracking, and system integrations. The result: transparency, accountability, and streamlined inventory control.
    IMS (Inventory Management System) was built from scratch to track set-top boxes and accessories across their lifecycle. The challenge was chaos, devices moved through purchases, warehouses, local operators, and repairs without a clear trail, leading to losses and inefficiencies. I designed a lifecycle-based flow with challan (handover documents), purchase-to-install tracking, and system integrations.

    The result:
    transparency, accountability, and streamlined inventory control.

    Skills:
    Attention to Detail · Prototyping · User-centered Design · Interaction Design · Wireframing · Visual Design · Visualization · Process Mapping · Workflow Simplification · UX Research · User Interviews

    https://www.twine.net/signin

    paper Reward Rally

    Reward Rally is a loyalty platform I helped design to reimagine how e-commerce brands retain customers.

    The problem with most loyalty tools? They were bloated, transactional, and lacked emotional connection. Our challenge was to make loyalty feel personal, motivating, and lightweight enough to plug into Shopify.

    We built points, tiers, and badges into a floating, ever-present “gift icon” that gave customers a gamified, trust-building loyalty loop without breaking platform rules. Brands loved the flexibility, and customers enjoyed a clear, rewarding experience.

    Reward Rally is a loyalty platform I helped design to reimagine how e-commerce brands retain customers. The problem with most loyalty tools? They were bloated, transactional, and lacked emotional connection. Our challenge was to make loyalty feel personal, motivating, and lightweight enough to plug into Shopify. We built points, tiers, and badges into a floating, ever-present “gift icon” that gave customers a gamified, trust-building loyalty loop without breaking platform rules. Brands loved the flexibility, and customers enjoyed a clear, rewarding experience.

    Skills:
    End User Research · User-centered Design · User Experience Design (UED) · User Interface Prototyping · User Interface Design · User Experience (UX) · Behavior-first Design · Creative Problem Solving · Cross-functional Collaborations · User Personas · User Journeys · Business-to-Business (B2B) · B2C · Gamification

    https://www.twine.net/signin