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I'm a dynamic media professional with 25+ years of experience leading content strategy, programming, and brand development across radio, TV, OTT, and digital platforms. I have a proven track record in content monetisation, audience growth, digital transformation, and creator partnerships, with a passion for launching high-impact IPs and integrating AI into broadcast workflows. Across India and the UAE, I've built scalable content ecosystems for top broadcasters including Radio Mirchi, 102.4 Mirchi, Fun Asia Network, Endemol India, and Alt Balaji, driving measurable engagement and revenue through cross-functional leadership and a relentless focus on audience needs.…I'm a dynamic media professional with 25+ years of experience leading content strategy, programming, and brand development across radio, TV, OTT, and digital platforms. I have a proven track record in content monetisation, audience growth, digital transformation, and creator partnerships, with a passion for launching high-impact IPs and integrating AI into broadcast workflows. Across India and the UAE, I've built scalable content ecosystems for top broadcasters including Radio Mirchi, 102.4 Mirchi, Fun Asia Network, Endemol India, and Alt Balaji, driving measurable engagement and revenue through cross-functional leadership and a relentless focus on audience needs.

Preeti Phalke

Creative Director, Content Producer, Content Creator, +2

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I'm a dynamic media professional with 25+ years of experience leading content strategy, programming, and brand development across radio, TV, OTT, and digital platforms. I have a proven track record in content monetisation, audience growth, digital transformation, and creator partnerships, with a passion for launching high-impact IPs and integrating AI into broadcast workflows. Across India and the UAE, I've built scalable content ecosystems for top broadcasters including Radio Mirchi, 102.4 Mirchi, Fun Asia Network, Endemol India, and Alt Balaji, driving measurable engagement and revenue through cross-functional leadership and a relentless focus on audience needs.…I'm a dynamic media professional with 25+ years of experience leading content strategy, programming, and brand development across radio, TV, OTT, and digital platforms. I have a proven track record in content monetisation, audience growth, digital transformation, and creator partnerships, with a passion for launching high-impact IPs and integrating AI into broadcast workflows. Across India and the UAE, I've built scalable content ecosystems for top broadcasters including Radio Mirchi, 102.4 Mirchi, Fun Asia Network, Endemol India, and Alt Balaji, driving measurable engagement and revenue through cross-functional leadership and a relentless focus on audience needs.

Available to hire

I’m a dynamic media professional with 25+ years of experience leading content strategy, programming, and brand development across radio, TV, OTT, and digital platforms. I have a proven track record in content monetisation, audience growth, digital transformation, and creator partnerships, with a passion for launching high-impact IPs and integrating AI into broadcast workflows.

Across India and the UAE, I’ve built scalable content ecosystems for top broadcasters including Radio Mirchi, 102.4 Mirchi, Fun Asia Network, Endemol India, and Alt Balaji, driving measurable engagement and revenue through cross-functional leadership and a relentless focus on audience needs.

Skills

DaVinci Resolve Studio

Experience Level

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Hindi

Fluent

Work Experience

Founder & Creative Director at Chaos Creative Solutions, Dubai

January 1, 2019 - Present

Independent creative consultancy specialising in content strategy, brand storytelling, and digital content for radio, TV, and digital platforms. Deliver end-to-end creative solutions for clients across broadcast, lifestyle, and entertainment verticals.

Head of Operations – New Age Media at Fun Asia Network, Dubai

January 1, 2025 - August 1, 2025

Led digital transformation and monetisation of Fun Asia Network's media assets, building a scalable, revenue-generating social media platform tailored for radio brands. Spearheaded content, operations, and monetisation strategy across social platforms, driving audience growth and brand visibility across all Fun Asia radio stations. Conceptualised and executed the multi-platform 'Style Icon' IP — a content ecosystem for creator acquisition and development in the lifestyle vertical, delivering measurable uplift in brand recall and digital engagement.

Content Director at 102.4 Mirchi, Dubai

January 1, 2023 - December 1, 2024

Directed end-to-end content strategy and programming for 102.4 Mirchi Dubai, optimising the station's on-air presence, social media channels, and digital platforms to grow market share. Launched the region's first AI-driven radio show, successfully integrating artificial intelligence into core broadcast operations — positioning the station as a regional industry innovator. Grew station social media following by 20,000+ in 6 months through strategic content planning, platform-specific formats, and audience-focused campaigns. Developed and delivered revenue-generating branded content campaigns for Britannia, Skechers, and Danube. Created and produced successful content IPs: Terminal, Mirchi Jam, and Mirchi Neon Run, driving both listener engagement and advertiser revenue.

National Content Head – Audio Products & Mirchi Plus App at Radio Mirchi, India

May 1, 2018 - January 1, 2023

Led the strategy, development, and launch of audio content for the Mirchi Plus app — spanning 10 languages — from concept through market release. Drove 500,000+ downloads in the first month of launch; scaled the platform to 4.6 million users within nine months. Secured and produced premium celebrity content with Nawazuddin Siddiqui, Neena Gupta, and Gopal Datt, enhancing platform prestige and subscriber growth. Coordinated between product, marketing, and content teams to deliver innovative features and audience-first programming. Award-winning shows produced: 1000 Crore Ki Laash (Nawazuddin Siddiqui), Aakhri Rishta (Neena Gupta), 196 Phere (Gopal Datt) — all Golden Mikes winners. Conceptualised Udd Ke Jayega Kya! (2020): a two-week cross-platform campaign in partnership with the traffic department, using 'Wings' as a positive reinforcement message for road safety during Traffic Week.

Freelance Creative Director & Consultant at India

January 1, 2008 - January 1, 2018

Provided strategic content consultancy for Endemol India on India's Best Dramebaaz and for Alt Balaji on MTV Love School. Show Director and Creative Director for Desh Da Swad S1 (Zee News). Wrote three seasons of Har Ghar Kuch Kehta Hai — an advertiser-funded programme that won Gold and Silver at Goafest and an Emvies award for Best Media Innovation (2014 & 2015).

Cluster Head at Radio Mirchi 98.3, India

July 1, 2001 - January 1, 2008

Maintained the number-one listener position in market, driving consistent growth in non-FCT (solutions) revenue through programming innovation. Pioneered branded content formats including Indori Shaadi Mein Mirchi Deewana (2003) and Airtel Mirchi Campus Buzz (2002–2005).