Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Senior Social Media Strategist who leads brand storytelling, paid social, influencer programs, and audience growth across Fortune 500s, startups, and service brands. Founder of a UGC content agency focused on creating high-performing video that drives engagement and conversions. Data-driven and KPI-focused, I build content and paid strategies across platforms like Meta, TikTok, and Pinterest—turning social listening and performance insights into measurable results for client goals.…Senior Social Media Strategist who leads brand storytelling, paid social, influencer programs, and audience growth across Fortune 500s, startups, and service brands. Founder of a UGC content agency focused on creating high-performing video that drives engagement and conversions. Data-driven and KPI-focused, I build content and paid strategies across platforms like Meta, TikTok, and Pinterest—turning social listening and performance insights into measurable results for client goals.

Preston Hix

Social Media Manager, Brand Strategist, Content Strategist, +2





Senior Social Media Strategist who leads brand storytelling, paid social, influencer programs, and audience growth across Fortune 500s, startups, and service brands. Founder of a UGC content agency focused on creating high-performing video that drives engagement and conversions. Data-driven and KPI-focused, I build content and paid strategies across platforms like Meta, TikTok, and Pinterest—turning social listening and performance insights into measurable results for client goals.…Senior Social Media Strategist who leads brand storytelling, paid social, influencer programs, and audience growth across Fortune 500s, startups, and service brands. Founder of a UGC content agency focused on creating high-performing video that drives engagement and conversions. Data-driven and KPI-focused, I build content and paid strategies across platforms like Meta, TikTok, and Pinterest—turning social listening and performance insights into measurable results for client goals.

Available to hire

Senior Social Media Strategist who leads brand storytelling, paid social, influencer programs, and audience growth across Fortune 500s, startups, and service brands. Founder of a UGC content agency focused on creating high-performing video that drives engagement and conversions.

Data-driven and KPI-focused, I build content and paid strategies across platforms like Meta, TikTok, and Pinterest—turning social listening and performance insights into measurable results for client goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Senior Social Media Strategist at Iron Roots

April 1, 2024 - Present

Lead end-to-end social strategy for a portfolio of clients across multiple industries, aligning organic, paid, and influencer programs with each brand’s business goals. Conceive creative concepts and art-direct execution for content, managing an in-house design team from ideation through final delivery. Plan and optimize paid social campaigns across Meta, TikTok, and Pinterest, overseeing targeting, budget allocation, and performance. Manage full-cycle influencer campaigns including talent sourcing, contracting, content approvals, and ROI measurement. Build monthly content calendars, conduct social listening, and deliver performance reporting with strategic recommendations tied to client KPIs.

Social Media Strategist at Iron Roots

April 1, 2024 - Present

Lead end-to-end social strategy for multiple clients across industries, aligning organic, paid, and influencer programs to business goals. Conceive creative concepts and art-direct execution for all content, managing an in-house design team from ideation through final delivery. Plan and optimize paid social campaigns across Meta, TikTok, and Pinterest, overseeing targeting, budgets, and performance. Manage full-cycle influencer campaigns from sourcing and contracting to approval and ROI measurement. Build monthly content calendars, conduct social listening, and deliver performance reporting with strategic recommendations tied to client KPIs.

UGC Content Creator (Founder) at Self-Employed

January 1, 2023 - Present

Produce high-converting UGC videos for brands in beauty, tech, lifestyle, and e-commerce. Oversee content teams and performance analytics, optimizing campaigns for growth.

Senior Social Media Strategist at The Bakery Agency

January 1, 2021 - March 31, 2024

Managed 70+ campaigns per year across Facebook, Instagram, X (Twitter), YouTube, TikTok, and LinkedIn. Led content strategy, paid social, and community engagement to drive multi-platform growth. Delivered in-depth performance analysis to optimize ad spend and improve audience targeting.

Social Media Coordinator at Khoros

January 1, 2020 - December 31, 2021

Managed Fortune 500 social accounts with 200M+ followers, driving engagement through strategic content. Analyzed audience data to optimize content planning and paid campaigns.